It’s 10:30 pm on launch day, and I can’t sleep.
So instead, I’m writing about a client story — one that sums up a problem at least 60% of my clients face. (This one was just a little… extra.)
I’d been working with this client for about three months. They were awesome people — smart, passionate, great energy. But wow… it was like herding cats on roller skates.
Every strategy I gave them got “remixed.”
They’d sprinkle in their own clever touches, toss in half a new idea, then either launch the Frankenstein version or forget about it completely.
It was like watching someone try to bake a cake while swapping out the ingredients every five minutes. Hilarious, but also painful to watch.
Meanwhile, my other clients — running the exact same frameworks — were absolutely smashing it.
Can you guess the difference?
Yep. The winners actually followed the recipe. They listened, they learned, and they got their money’s worth.
This team though… bless them. Every meeting turned into a brainstorming free-for-all. Everyone had a new idea. Nobody thought about strategy or ROI. And to top it off, they’d bounce between half-finished projects like kids in a bouncy castle.
And that’s when it hit me. Like a wet fish to the face.
The problem wasn’t effort or enthusiasm. The problem was know-how.
Most marketing teams don’t actually know what they’re doing. At least not when it comes to sales psychology and strategy. And that’s not a dig. It’s just reality.
They’re amazing at ideas, great at brand vibes, and give out super useful information about the brand and its goals. But when it comes to building campaigns that convert? Let’s just say button colours and image placement don’t quite cut it.
The truth is, your team doesn’t need more ideas. They need training.
Training on what works in 2025. Not an outdated marketing degree from a 2005 curriculum.
That’s why I spent two years putting everything I know into a done-for-you course, packed with modern-day frameworks that turn your sales copy and systems into an almost automated sales machine.
70 laser-focused lessons, weekly coaching, personalised feedback, and lifetime consultancy when you sign up.
Your team’s already great. We just help them go from “chaotic energy” to “conversion superheroes.”
You can check out the course here, or you can scroll down to our service pages if you’d rather get the help directly.
Or, just give us a shout and we’ll call you back. We’re friendly. Honest.
Until next time,
