Snapshot
- Service Expansion: Closed a glaring gap in their offering.
- Service Page Creation: Built a shiny new front door for leads.
- Lead Capture: Hooked prospects with an irresistible offer.
- Team Training: Turned a full department into email-marketing machines.
Once Upon a Time…
Phillip Monk isn’t just another agency owner. He’s a digital marketing veteran with more than £950 million in online sales under his belt. Pretty much the Don Draper of Lancashire.
But even titans miss things. And when I first sat down with him (over biscuits and coffee, obviously), I spotted a gaping hole in Monkeyfish’s services:
No email marketing.
Just SEO, PPC, Design, and pretty much anything but.
It was like building a Ferrari and forgetting to add the steering wheel.
Help Was At Hand
That chat turned into a plan, and the plan turned into results.
We added:
- Email Copywriting: Not fluffy newsletters. Persuasive campaigns that twist the readers’ pain points and drag them toward the sale.
- Powerful Automations: Welcome sequences, follow-ups, re-engagement flows — all the behind-the-scenes magic that makes email marketing so powerful.
- A New Service Page: A proper front door for prospects to walk through, find the offer, and book a call.
- Comprehensive Training: Sales psychology and email marketing best practices.
Suddenly, Monkeyfish could do what every full-service agency should be doing: keep clients coming back again and again, no matter what they need, you can do it.
The Day Was Saved
Within a week of launching, Monkeyfish Group had signed 7 new email retainers. Clients were buzzing, revenue shot up, and the team had a brand-new weapon in their arsenal.
And the best part? I didn’t just write the words and bounce. I worked side-by-side with Phillip’s crew, training them in copy that actually sells, sequences that actually convert, and — yes — they even trained me in all the back-end techy stuff that used to make my brain ache.
And They Lived Happily Ever After
Fast forward to today, and Monkeyfish and The Legacy Room are joined at the hip. Together, we co-created The Legacy Formula to train other businesses on the exact strategies that work.
Phillip himself is now an executive consultant with us, and we continue to build what we like to call:
The greatest digital marketing partnership in the world.
Not bad for a meeting that started with a coffee and a biscuit.
How About You?
Could your emails do with a glow-up? What am I saying… of course they could!
If you don’t believe me, let’s have a quick chat. I’ll admit if I’m wrong.
Until next time,
Kav Legacy.
P.S.
That training we built… it comes with lifetime consultancy, too. Sort of stuff agencies charge thousands a month for. You get it as an extra, and you get it for life.
