Vault Cinemas Unlocks The Vault To Great Marketing

Vault Cinema Turns Emails Into Box Office Gold

Snapshot

• Click-Through Rate: Up from 0.34% to 0.91% in 30 days
• Open Rate: From a dull 26% to a much healthier 35%
• Ticket Sales: More than doubled from email campaigns
• Deliverability: Fully restored – out of spam and into inboxes

Once Upon a Time…

Vault Cinema had all the makings of a blockbuster brand. Iconic films on screen, loyal customers, a killer location, but their email marketing was more “straight-to-DVD” than “Hollywood hit.”

The campaigns were generic.

The messaging was bland.

And worst of all? They were promoting films nobody was even talking about.

Even when the titles were trending, the emails missed the mark, using cookie-cutter copy for movies with hyper-specific audiences. A gritty horror would get the same tone as a family Pixar release. A cult-classic re-release was treated like a standard Thursday showing.

It was like having a front-row seat to a marketing flop. And that’s where we stepped in.

Help Was At Hand

We turned every vault email into a fan-fuelled hype machine.

Here’s how we flipped the script:

• Hyper-Personalised Copy: Every email was rewritten to match the tone, energy, and psychology of the film it was promoting.
• Hype Campaigns: When a movie was trending, we amped it up – teasing premieres, building anticipation, and turning curiosity into ticket sales.
• Psychological Triggers: For horror films, we leaned into dread and dared readers to book a ticket. For feel-good blockbusters, we played on nostalgia and excitement.
• Smarter Segmentation: We targeted fan bases directly – horror fans, rom-com lovers, superhero die-hards – so every email hit the right crowd.
• Improved Timing & Deliverability: We fixed their sender reputation, optimised send times, and made sure every campaign landed exactly where it needed to: the inbox.

The Day Was Saved

The results were reel-y impressive (sorry, couldn’t resist). Within the first month:

• Click-through rates skyrocketed from 0.34% to 0.91%.
• Open rates on broad campaigns jumped from a basic 26% to a stronger 35%.
• Ticket sales from email campaigns more than doubled.

Vault’s email list went from “meh” to money-making – and suddenly, every campaign was a sold-out showing.

And They Lived Happily Ever After

Today, Vault Cinema’s email strategy is a core part of their box office success. Every subject line builds hype. Every sentence taps into emotion. And every campaign drives measurable sales.

Because when you stop treating email as an afterthought and start treating it like part of the cinematic experience, the results speak for themselves.

See for yourself:

Before Working With The Legacy Room

After Working With The Legacy Room

Do you need a vault of email secrets? Get in touch.

We don’t bite. Promise.