Snapshot
- Deliverability Revival: Pulled their emails out of the spam graveyard.
- Automation Overhaul: Built advanced flows that nurture, segment, and sell.
- Interactive Engagement: Turned inboxes into two-way conversations.
- Revenue Growth: Doubled engagement, boosted conversions, and rebuilt trust.
Once Upon a Time…
If there was ever an email list beyond saving, it was Petty’s.
We’re talking 6% open rates. Hundreds of unsubscribes. Spam complaints piling up like eviction notices. Every campaign they sent was an utter waste of time.
In fact, calling it a waste of time would be putting it nicely…
Every email they sent was damaging the brand – not just getting ignored.
And the problem wasn’t just one thing, either. It was everything. The deliverability was torched, the copy was stale, and their audience was a messy mix of buyers, renters, sellers, and landlords all dumped into the same chaotic list.
Something had to change. And fast.
Help Was At Hand
So we tore everything down and rebuilt it from the ground up, and this time, we made sure we did it properly.
First, we built advanced warm-up automations to reintroduce Petty’s brand to subscribers and repair their sender reputation. These weren’t boring “welcome emails,” either. They were designed to build trust, spark curiosity, and slowly remind inboxes that Petty deserved a place up front and not in the junk folder.
Next, we introduced interactive engagement sequences. These clever campaigns asked subscribers to make small choices (like what kind of property they were interested in), which helped us collect valuable data while delivering a more personalised experience.
That data fed straight into smart segmentation, automatically sorting subscribers into tailored journeys:
- Buyers ready to browse
- Sellers thinking about a valuation
- Renters searching for a new home
- Landlords looking to let
From there, we layered on behavioural automations. Abandoned page sequences for people who visited valuation pages but didn’t convert, follow-ups for those who clicked property listings but didn’t book a viewing, and so on. Every click now had a perfectly timed follow-up ready to guide them back.
The Day Was Saved
Three months later, the results speak for themselves.
Open rates skyrocketed from a measly 6–12% to a healthy 40% average.
Some automated campaigns are now pulling in 85% open rates and a jaw-dropping 65% click-through rate.
And most importantly, Petty is building genuine relationships that grow their business.
What was once a burned-out list is now a finely tuned sales engine, delivering the right message, to the right person, at the right time.
And They Lived Happily Ever After
Today, Petty’s email marketing is one of their biggest growth drivers. Their emails no longer vanish into spam folders. They land, they get read, and they lead directly to bookings, valuations, and closed deals.
By combining automation, segmentation, and strategy, we turned their most broken channel into their most profitable one.
Not bad for a list everyone else would’ve left for dead.
Here’s a quick look at just one of the advanced automations we built for Petty Real:
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