Snapshot
- Brand Transformation: Leveraged the CEO’s brand to build trust.
- Pipeline Builder: Built an alluring free value that hooked in leads.
- Conversion Booster: Hooked potential buyers with offers that were no-brainers.
Shuayb isn’t your average everyday CEO of a tech coaching company. He’s an AI tech entrepreneur who recently launched his new startup, Edusync, in the Middle East and is set to disrupt the market.
A year prior?
Pivot2Tech was slowly rising as the go-to software engineering bootcamp for disgruntled employees looking to switch careers into tech.
Amazing right?
Well, not quite.
When I met up with Shuayb to discuss his business, he told me something that was an immediate red flag.
“Ahmed, I just don’t understand why my conversions aren’t higher. My bootcamp brings amazing results, and we even offer internship placements for our software engineering graduates, plus I’m a living proof that you can switch careers into tech and be successful.”
He didn’t need to say more.
The problem was clear.
A strong relationship with his audience hasn’t been established yet.
We are living in a time where there is a trust recession…
So what happens when you blast your offer to anyone and everyone?
You damage the integrity of your business.
So how did I turn it around?
Well, sit back and grab a tea with some biscuits.
New Beginnings
Our little chat transformed into a powerful business partnership that supercharged Pivot2Tech with unimaginable results.
Targeted Organic Marketing
We switched up the messaging of Pivot2Tech’s social media campaigns. The game plan was simple: leverage storytelling as much as possible and use the CEO’s personal brand to establish credibility and trust.
He switched careers from Healthcare to freelancing as a software engineer in only 8 months…
His audience should be hearing this every single day.
Offer Refinement
The offer was clear: join the bootcamp and in 8 months you will be a bona fide software engineer ready to work at tech companies.
And if that wasn’t sweet enough, the offer also includes an internship placement facilitated by Pivot2Tech.
Now here’s where most businesses get it wrong.
An offer alone (no matter how amazing it is) isn’t enough to thread the needle for a sales funnel.
You need a little “secret sauce” to transform your beloved audience into a sea of qualified leads ready to purchase your offer.
And that secret sauce is a lead magnet.
We helped Pivot2Tech develop an extremely valuable (and free) lead magnet that became an effective hook that prospects wanted to get caught on.
And that lead magnet was a webinar training.
Boosted Email Marketing
No welcome sequence.
Sporadic email campaigns.
No segmentation.
The fix was simple: implement an automated email marketing campaign that turned hungry, qualified leads into customers.
Did it work?
Well, let’s take a look at some of the results, shall we?
A Movement Has Begun
That’s exactly what it felt like with the sudden surge of disgruntled employees in non-tech-related fields joining the Pivot2Tech Software Engineering Bootcamp.
A revolution has truly begun… all powered by a welcome sequence operating at an 82% click-through rate, a webinar (lead magnet) with a nearly 100% show-up rate and a 65% increase in gross revenue within a few weeks.
What is the CEO of Pivot2Tech up to nowadays?
He’s now retired and sipping a piña colada at a beach in the Maldives.
Well, that’s the dream anyway.
But nowadays, due to his sudden success with Pivot2Tech and establishing his authority as one of the top tech coaching entrepreneurs in the UK, he’s launched a second startup in the Middle East, this time in the AI space, Edusync.
His product is currently on pilot with a few companies in the UAE and Saudi Arabia, and we are still in direct contact with him, providing valuable consultation to help him penetrate the GCC market.
It’s your move now
Is the lack of conversions from your email marketing keeping you up all night? Do you have the tingling feeling that you aren’t as popular with your audience as you thought you were?
Well, pull up a chair and let’s have a quick chat about it (Coffee’s on me).
See you soon,
Ahmed “Mr.Engineer”
Boost open rates