From Follower To Buyer – How Jake Boosted Revenue From His Audience

How Jake Monetised His Audience To Its Full Potential

Snapshot

• Funnel optimisation: Identified the missing pieces stopping conversions.
• Landing page creation: Built a front door for the Skool community.
• Lead magnet setup: Captured emails from curious but hesitant subscribers.
• Email sequence revamp: Mixed practical value with community invites to nurture leads.

Once Upon A Time

Jake Dawson, an AI automation Content Creator with over 40,000 followers, had the content nailed. Videos pulled millions of views.

The channel was growing but the same couldn’t be said for his Skool community.

Despite having thousands of curious followers, the community felt like an empty room. The problem wasn’t lack of interest. It was a lack of structure.

No landing page, no funnel, no clear way for subscribers to know about the community, let alone join it.

Help Was At Hand

That’s when I stepped in, together in partnership with The Legacy Room, we had the knowledge and expertise needed for this project. Instead of letting potential leads slip away, we mapped out the client journey and built a simple yet powerful funnel:

• A new landing page & VSL — the missing piece that finally gave the community a front door.
• A lead magnet — practical value in exchange for emails, capturing subscribers who weren’t ready to jump in yet.
• Restructured email sequences — blending free value and industry insights with community invites, so every subscriber stayed engaged.

The shift was focused on making a smooth, frictionless path from Social Media viewer → email lead → Skool member.

The Day Was Saved

We deployed the landing page & lead magnet, embedded it across his social media platforms, video descriptions and pinned comments of his previous & planned future videos.

Within 3 days of deployment we saw:

• The email list signups increased
• Skool community membership numbers jumped
• All this happened without a single new video being uploaded

For the first time, the YouTuber had a clear funnel that worked while he wasn’t creating.

The content he’d already published became a growth engine, instead of just a library of educational videos.

And They Lived Happily Ever After

Today, the Skool community continues to grow on autopilot. Every new subscriber has a place to land. Every email lead has a reason to stay connected. And the creator has a system that turns attention into a clear path to action.

But the impact didn’t stop there. By consistently driving traffic into the Skool community, Jake built deeper trust with his audience. And as the community thrived, so did the demand for his done-for-you (DFY) service. What began as a funnel fix snowballed into new opportunities, higher-value clients, and a stronger personal brand.

Check it out!

Before Working With The Legacy Room

After Working With The Legacy Room

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