Why Social Media Marketing Can Increase Your Sales

Do you know that the average attention span has shrunken to less than 6 seconds? (1)

Yup! You heard that right.

That means factually, you’ve got less than the time it takes to sneeze to stop someone from doom-scrolling and actually pay attention to you.

Miss that window? You don’t just lose a viewer. You lose a fan, a customer, and a chance to create an impact. 

But here’s the good news!

By the end of reading this article, you’ll know exactly:

• Why as a business owner, you should have your own personal brand

• How to build a cult-like following (3-Step framework that helped my client generate 1 Million views and a flood of views off a few videos)

• And lastly, how you can turn those passive followers into raving customers who trust you more than ChatGPT/Grok lol

So let’s begin.

The Attention Economy: Why As a Business Owner You Need A Personal Brand

Well, as you know, according to Forbes, the attention economy is worth more than $853 billion. (2)

And if you don’t have a personal brand yet, you’re basically letting everyone else eat the pie while you sit at the table hungry.

But if you build one? You’ll flood your business with life-long customers, sell like crazy, and never wonder where your next lead is coming from.

Social media marketing drives sales by creating consistent touchpoints, building authority, and shortening the buyer journey.

According to a Sprout Social 2024 Index, 78% of consumers are more likely to buy from brands they follow on social media, and 77% say they choose brands they feel connected to online. (3)

That means every post, story, and video isn’t just content—it’s a sales touchpoint moving your audience closer to conversion.

Here are just a few benefits of having a strong personal brand:

 5 Benefits of a Strong Personal Brand (for Sales Growth)

• ✅Attracts inbound leads: People come to you instead of you chasing them.
• ✅Builds long-term trust: Authority compounds over time.
• ✅Gives pricing power: Followers buy from you, not the cheapest competitor.
• ✅Opens opportunities: Collabs, partnerships, speaking gigs, all unlocked.
• ✅Acts as a safety net: Your brand follows you, even if your business pivots.

Still not convinced? Let’s look at real-world proof.

Now let’s talk about some real-world examples:

It’s crazy.

If I asked you about Alex Hormozi 10 years ago, you’d probably say:

“Who’s he? Never heard of him.”

Because back then, he had no social media presence.

Now? He’s got 12M+ followers and has scaled four companies to $120M+ in cumulative sales across software, services, e-commerce, and brick & mortar—without outside capital. (4)

He’s increasing conversions through organic social media content.

And he’s not the only one milking this social media cash cow using proven content strategy.

Take Charlie Morgan. Take Iman Gadzhi.

There are literally hundreds of “normal” entrepreneurs just like you who used social media to change their lives.

The only difference? They took advantage of the attention economy while others slept on it.

So now that you know the real importance of social media, 

Here’s the truth: social media marketing doesn’t just get you views—it gets you sales. 

Every like, share, and comment moves your audience one step closer to buying. By showing up consistently and providing value, you shorten the distance between curiosity and conversion. That’s why businesses that master social media marketing see up to a 24% increase in revenue within the first year.

Let’s dive into the meat and bones.

How to Grow a Cult-Like Following With Social Media Marketing That Converts

Growing on social media is simple, but not easy.

The good news?

If you follow the simple 3+1 framework you’ll become a celebrity in your niche.

Let’s begin:

Step 0: Patience:

Stay patient (or drink a protein shake just as I’m doing right now)

With patience being the first step :

Here’s the next step:

Step 1: Hook:

Think of a hook as a bait to catch your dream customer’s attention.

Example:

If you’re a Fitness coach, and your target audience is teenagers who want to get jacked and get more attraction from girls.

You can hook your audience by saying something like, “Here’s how you can look like Brad Pitt within the next 30 days without taking any steroids.”

Boom!

They’re hooked.

Now there are different types of hooks, but for now, I’m going to give you the ones that worked like gangbusters for me.

Hook 1: Question Hook:

Do you want X?

In this type of hook, you’re basically asking the most burning question your audience wants the answer to.

In the fitness space, it can be, “ Do you want to lose weight faster than 99% of people?”

Or in the business space, it can be, “Do you want highly qualified leads without burning money on ads?”

Simple! Isn’t it?

Hook 2: Common Person Hook:

Scroll a little up and you’ll see that I mentioned Brad Pitt.

That was deliberate.

I used a famous person as bait to hook more people.

People trust famous people because they have credibility, and by naming them in your hook.

You’re only leveraging their credibility.

So here’s how you can use this type of hook in any niche.

Mention a famous person and then link your idea to that person.

Example: Here’s why Alex Hormozi is lying to you.

Or another one: Iman Gadzhi lost $23 Million and as an entrepreneur…here’s how that can get you more leads

Make sure it makes sense.

After you’ve hooked people, instantly apply the next step:

Step 2: Provide Value:

Don’t hook them and then start yapping,

Imagine if I hook you by saying, “How to get more leads using organic content.”

And when you’re hooked, I start rambling about the difference b/w organic content and paid ads.

You’ll feel betrayed. (Never do that)

Remember, instantly provide value. 

Go through this article again, and you’ll see this framework in action.

Providing value is the simplest thing in the world.

“Just give them what they came for.”

Simple! 

When you’ve provided value, use the last step to turn that passive viewer into a lifelong customer.

Step 3: CTA:

A call-to-action is crucial.

Think of it as reeling in the fish after baiting and hooking it.

It doesn’t always have to be “Buy now.”

• It could be: “Save this for later.”
• Or: “Comment YES if you want the full guide.”
• Or: “Click the link in bio to grab my free resource.”

Without a CTA, you’re just throwing value into the void.

(Drum Rolls)

That’s it,

This is the exact 4-step framework I used to generate more than $15k for my client in one of the most saturated niches ever.

“Fitness”

And predictably, it worked.

I’ve used this exact framework from remote sales to the Baby care niche to get more leads for my clients through organic content.

Wrapping Up: Turning Social Media Attention Into Sales

In the next few years, the business owners who take advantage of the $853 billion attention economy will never worry about where their next customer is coming from.

Those who ignore it? They’ll keep burning money on ads and wondering why growth feels so hard.

Your personal brand is the key to:

• More freedom of time.
• More freedom of location.
• More freedom of mind.

Start building it today. Because every scroll, every like, and every view is someone’s attention. The only question is—are they giving it to you, or to your competitor? 

Want to skyrocket your social media growth by 225%? Click here to learn more about us