SNAPSHOT
The Problem: How do you feed a high-volume, low-margin ‘Cost Leader’ beast that needs a relentless stream of fresh meat (students) just to keep the lights on?
The Fix: A “Tag-Team” SEO & Copy assault. Monkeyfish handled the backend plumbing; we supplied the persuasive muscle.
The Result: Total Page 1 domination for every keyword that matters, and a lead pipeline so full it’s bursting at the seams.
ONCE UPON A TIME…
Meet ‘Diverse Trainers’.
The ‘Aldi’ of the UK fitness education market.
While their competitors (the ‘Waitroses’ like Future Fit) charge premium prices for premium fluff… Diverse operates on a ruthless ‘Cost Leader’ model. High volume. Low margin. Fast-track.
They slash 30-50% off the market rate by cutting the fat (online theory, weekend practicals) and focusing on the one thing that matters: Getting you the badge (CIMSPA & Ofqual) so you can get paid.
But there was a snag keeping them awake at night: When your margin is thin, your volume must be FAT.
They didn’t just need leads. They needed a tsunami. And despite their unbeatable pricing, they were fighting a war for eyeballs in a crowded trench against deep-pocketed giants.
HELP WAS AT HAND
We didn’t just ‘write some blogs’. We formed a strategic alliance.
We partnered with the tech wizards at Monkeyfish Group to create a two-pronged attack on the SERPs. Think of it like a bodybuilder. Monkeyfish built the skeleton. We slapped on the muscle.
Here is how we saved the day:
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The “Backend” Beast:
Monkeyfish went to work on the technical SEO and consulting. They built the engine.
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The “Frontend” Voice:
We provided the fuel. We took over the content strategy with a “done-for-you” SEO writing package. But we didn’t write “SEO goop”. We wrote persuasive copy that hit the “Barrier to Entry” pain point hard.
We positioned Diverse not as “cheap”—but as the liberators of the fitness industry. (Plus, we consulted on high-level email strategy and sharpened the website messaging angles to ensure the traffic didn’t just bounce.)
THE DAY WAS SAVED
The result was… frankly, disgusting (in a good way).
Complete. Search. Domination.
Go ahead. Google a fitness qualification in the UK. Diverse is there.
Thanks to Monkeyfish’s backend wizardry combined with our link building and written content, Diverse is ranking Page 1 for almost every possible search query. The ‘Cost Leader’ model is now being fed by a firehose of organic traffic.
They aren’t just competing with the premium guys. They are burying them under sheer volume.
AND THEY LIVED HAPPILY EVER AFTER
Today, Diverse Trainers is the undisputed king of the fast-track qualification.
But we aren’t stopping there. We are currently engineering a fully automated lead capture system (powered by email, naturally) to turn that search traffic into sales on autopilot.
Monkeyfish builds the rankings. We write the words that make the cash register ring.
Because that’s what we do.
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