So, there’s been a lot of noise lately about this so-called “game-changing” AI model—Claude.
I ignored it at first cos it’s a new bot. Lacks the battle scars ChatGPT’s picked up in the trenches.
But then…
The 5’6″ King of Copywriting Dorks himself, Cardinal Mason, dropped a video titled:
“Make $500,000 as an AI Copywriter…”
Naturally, I fell for the clickbait.
And after watching it, I sat there in silence—utterly speechless.
For 20 minutes, Mason sucked Claude’s digital d*ck for being “incredible” at writing sales copy…
And then… ready for this?
He didn’t even ask Claude to write anything.
He wrote the email himself, threw it into the prompt, then asked Claude to proofread it…
Only for Claude to make it worse.
Let me run that back:
- He wrote a solid email using his extensive copywriting knowledge (Cardian Mason is a globally successful freelance copywriter, working with some of the biggest brands in the US.)
- He put his A-list, handwritten email into Claude.
- Claude made it worse.
- Mason had to fix it.
- Then still called it game-changing, as if Claude had created it from scratch.
If you’re still scratching your head, I don’t blame you. It really is as silly as it sounds, and aspiring freelancers are eating it up like it’s the next best thing.
And I suppose that’s why I’m taking the time to write this blog. No disrespect to Mason. He’s a chill dude and one of the few who convinced me to get into this career, but Claude can’t write good copy.
Only people can.
And unless you already know how to write good copy, know what good copy looks like, understand things like market sophistication, messaging hierarchies, customer awareness, and everything else that goes into writing good copy, you’ve got nothing to feed the prompt.
So what’s the point?
Case closed.
Anyway, I’ve got an entire module on AI inside The Legacy Formula. Cover’s everything from how to use it, how to spot AI tells, how to train it, and everything in between. Plus, there are the other 69 modules that teach you everything about copywriting & marketing, so you actually know what to prompt it.
It’s pretty intense, and it’s helped more than 180 of my students either blow up their business sales, or scale their freelance career with real skill that stands out among the rest.
Get in touch if you wanna work with me.
Until next time,
Kav x
