Email Marketing Masterclass
FULL EMAIL BRAND COPY & CRM STRATEGY COURSE

Want To Turn Cold Strangers Into LOYAL, READY-TO-BUY FANS With Trust-Building, Story-Driven Email Copy Without Relying On Chat-GPT Or Saturated "Sales" Strategies?

Learn 25+ Years Of Buyer Psychology, Brand Voice Development & Modern Email CRM Strategy In Just A Few Days To Turn Casual Readers Into "Die-Hard" Loyalists And Long-Term Customers!

Here's What You'll Learn Inside our Email Brand Copy & CRM Course:

Tip: Click Below To Expand
Kav Legacy
EMAIL BRAND COPY & CRM STRATEGY
Build a brand voice that's recognisable, trust-building, and still sells — without drifting into corporate boredom.
CURRICULUM
19 Lessons
DURATION
7 hr 3 min
HOSTS
Kav Legacy
2 Modules 19
Choose a module below
1.1 – The Brand Voice Upgrade
11 Lessons • 2 hr 48 min
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↳ Choose a lesson below
1.2 – Email Marketing Tools
8 Lessons • 4 hr 15 min
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↳ Choose a lesson below

WHY THIS COURSE MATTERS

WHAT THIS EMAIL CRM COURSE WILL DO FOR YOUR BUSINESS

We've put together more than 25 years of email marketing research, and blended it with the modern email strategy and brand-building methods working today.

Using these relationship-driven, story-powered email techniques, you'll unlock the ability to deepen trust and elevate your brand voice, while everyone else sends out the same AI sludge.

WHO IT'S FOR

WHO IS THIS EMAIL BRAND COPY & CRM TRAINING FOR?

Anyone who wants their email audience to actually open and enjoy their emails, instead of ignoring them or unsubscribing.

Marketing managers, in-house writers, freelancers, CEOs - if your goal is to write emails people actually care about (and therefore, eventually buy from), this training will show you how.

Learn it yourself or use it to level up your team.

And if you're still wondering whether this programme is built for you, ask yourself:

%

Is your email messaging failing to build trust because it feels generic, flat, or too corporate to land with real humans?

?

Are you pouring ten different messages into a single, 2000 word email that barely anyone takes the time to read?

Are subscribers bouncing because the story never pulls them in, so the rest of your email goes unread?

Are your nurture emails falling short because your copy never sparks curiosity or emotional momentum?

Are readers losing interest because your tone jumps around, feels stiff, or reads like it was assembled by committee?

Are you leaning on AI outputs that make your email copy blend into every other competitor sending the same lifeless content?

@

Are you sending broad, catch-all messages instead of shaping targeted email copy that speaks to the humans you actually want to attract?

Are your email CRM journeys missing the connective tissue that guides strangers through trust, interest, desire, and long-term loyalty?

If you nodded or said "yes" to any of the above, then this email brand copy & CRM training is 100% for you.

THE ESSENTIALS

What You Need (And What You Don't Need)

01
Essentials

Equipment You Need To Get Started

A laptop or desktop. A stable wifi connection. That's it.

No fancy hardware and no pre-existing knowledge required.

You can watch the lessons on your phone, but if you want the full ride, a computer will make life easier.

Zero Barriers
02
Tools

Tools You Need To Get Started

You won't be splashing cash on extra software.

As soon as you enrol, you'll get instant access to our learning platform, plus an invite to our private Discord network.

All coursework runs through Google Drive, which is free and simple to use.

Budget-Friendly
03
Character

"Character" You Need To Get Started

Look, I'm not gonna beat around the bush. This course won't complete itself. And it's DEFINITELY NOT for the faint of heart.

I don't sugarcoat things the way most tutors do. And I definitely don't teach the watered-down version of brand building.

This course is about connection, trust, narrative, and emotional pull inside your email strategy - and doing it properly means showing up and writing with intention.

So if you haven't got the stomach for that… you might be better off elsewhere.

Commitment Required

READY TO TRANSFORM YOUR EMAIL BRAND COPY?

Join the smart businesses already seeing massive results with our proven system.

Get Started Now

THE CHERRY ON TOP

BONUSES & EXTRA SUPPORT

01
THE LEGACY ROOM HUB

Private Networking & Built-In Lead Gen

Every student gets access to our private network of marketers, business owners, and fellow learners.

Use it to get support, sharpen your skills, swap insights, and - yes - open real lead opportunities.

Most students meet brands inside the group who end up becoming clients, collaborators, or creative partners. It's a learning space and a deal-flow engine rolled into one.

Private Network
02
THE LEGACY MENTORSHIP

BIG Consultancy Discount

I'm not the "here's your login, good luck" kinda guy.

If you want deeper guidance, you'll unlock a hefty 50% discount on our coaching and consulting programmes. Jump into five weekly live group calls with me and a lineup of seasoned experts.

Prefer a more private, strategic setup? Our 1:1 consulting plan gets sliced in half for students, giving you tailored support whenever you need it.

Lifetime Support
03
TUTOR-MARKED ASSESSMENTS

Feedback From Real Experts

You won't be left guessing.

Each module comes with practical tasks, and our team reviews them to make sure your work meets the standard you'll use in the real world - both for the course and your brand.

No more second-guessing. No more "is this any good?" You'll know.

Expert Feedback

WANT TO SEE THE EMAIL BRAND COPY COURSE FOR YOURSELF?

Join The Course Now

"Kav Legacy"

Kav Legacy
World's Coolest Coach
Content Marketing Expert & Agency Owner
Hello, you.

I'm James (but most call me Kav) - a not-so-humble, slightly obsessive, occasionally outrageous content marketer who somehow turned freelancing at his kitchen table into running a full-blown agency. (Don't ask me how… still figuring it out myself.)

If it isn't obvious by now, I'm the top banana 'round here, and I'm on a mission to help brands across the globe achieve the same resounding success as my active clients do.

That means "done-for-you" services, and top-level training, too.

And it looks to me like you're here for the training.

Lucky for you, I put my blood, sweat and tears into this course so that you don't have to. You'll learn the email strategy that took me thousands in expensive mistakes to learn.

You'll unlock the secret to writing email copy that earns trust, holds attention, and turns strangers into loyal fans.

AND…

You'll get to spend your evenings chatting to me and my wonderful team in our fun live sessions.

Sounds awesome, right?

Even better when you realise you're in for life. Once you join The Legacy Room, you'll have a seat at our table forever. That's why I made this course.

Most brands pay thousands just for premium consulting.

You get it 50% off as a bonus.

But anyway, I'm rambling. If you have any questions or want to know more about the course, get in touch, and I'll personally give you a free demo.

Adios amigo, Kav "The World's Coolest Coach" Legacy

I'll PAY BACK DOUBLE WHAT YOU PAID FOR THE COURSE IF IT DOESN'T WORK

Yeah, you read that right. Here's the deal:

GUARANTEE #1

If you or your team qualify from the course, implement what we teach, and you don't see a consistent increase in leads, sales, or engagement within 2 months of qualifying, we'll pay you double what you paid and let you keep the course.

GUARANTEE #2

After we've paid you back double what you paid, we'll keep training you and working with you for free until you see a consistent increase in sales and leads from your email copy.

Got Questions?

We've got answers.

Click To Expand All Questions

Course & Experience

Perfect. This training was built with real businesses in mind - not just marketers. The course starts with brand psychology and builds from the ground up, so your team will learn exactly what to write, how to structure it, and how to build trust and connection with email copy. Many of our best results came from teams that had zero prior email copywriting experience.

Nope. Everything in the program works with the tools you already have or free/affordable platforms.

This isn't a fluffy lecture series. You'll be building real brand voice frameworks, writing real emails, and creating actual email journeys as part of the program. Every lesson is designed to get something live and connecting - not just sitting in a folder.

You keep everything. The training. The consultancy discount. The templates. The systems. And if your team wants ongoing strategic guidance, you've got lifetime access to support. No extra cost. No upsells. No fine print.

Time & Results

That's why you get lifetime access and our private network. Whether your team wants to binge the modules in a week or chip away at them over time, you'll never lose access. And if they get stuck or fall behind, we're here to help get them moving again.

Most businesses see a measurable difference within 30–60 days after applying the strategies. Some see results faster. It depends on how quickly your team implements what they learn.

That's why this isn't a one-month bootcamp. You get lifetime access to the training and systems. No expiry dates. No "you missed the window." You can learn and implement on your schedule - not mine.

Guarantee & Support

If you complete the training, implement it properly, and don't see an increase in engagement and connection with your email audience, we'll pay you double what you paid and continue training your team for free until you do. We're that confident in the system.

Then you've just discovered a bigger problem than your marketing - and we can help with that too. But in all seriousness, the course is designed to be practical and addictive. It's not a pile of dusty lectures. It's real email copywriting, hands-on exercises, and a qualification at the end. If your team can follow instructions, they can execute this.

Team & Business

Yes - You're welcome to share the course content internally if you're trying to train your wider team, but only the enrolled student will have access to coaching calls, assessments, certifications, and lifetime support. If you'd like multiple team members to receive the full experience (coaching, assessment, certification), you'll need to purchase a separate license for each one.

That's actually common. Many clients bring their agency onboard after the training so the agency can execute at a higher level - or they replace the agency altogether. Either way, your team walks away with the skillset to protect your marketing budget and make sure it delivers ROI.

Both. The course covers frameworks and brand voice strategies that work across industries. Whether you're selling services, products, or a mix of both, the formula can be adapted to fit your market.

Email Brand Copy Problems

Because "bland" usually isn't a content problem - it's a voice problem. When every email sounds corporate and safe, readers stop caring. Brand Copy shows you how to build a recognisable voice, create emotional connection, and write emails that feel specific and human - without losing credibility or turning into a hype merchant.

Most "email improvements" are just prettier words on the same weak positioning and bland voice. This isn't a template situation. You'll learn the thinking behind brand-building copy: how to find your authentic voice, build trust systematically, and write emails that feel like conversations - not corporate announcements. In other words: not "write better"… connect better.

If they know you but aren't consistently engaging or buying, that's exactly why you want brand copy - because you might be missing the trust and connection layer. Most businesses with "awareness" still email with generic messages, weak storytelling, and the same tone their competitors use. Brand Copy shows you how to make emails feel more personal, trustworthy, and impossible to ignore… so more people open, read, and eventually buy.

AI & Technology

AI can write copy, sure - but it can't build brand voice or genuine connection. It doesn't understand emotion, personality, or the thousands of tiny human cues that make readers feel understood. This training teaches your team how to think like brand builders, not content machines.

Not at all. Think of AI as a hammer - useful, but only if you know how to swing it. Most teams using AI for emails are producing polished nonsense that never builds trust or connection. This program teaches you how to feed AI the right inputs so it amplifies your brand voice instead of flattening it into generic corporate-speak.

You could. But you'd also automate your way straight into the unsubscribe button. AI-generated email copy sounds generic because it is. Without human calibration - emotional rhythm, brand personality, trust-building - you'll end up with what we call template rot: perfectly formatted emails nobody wants to read.

Value & Investment

Because this is a one-time investment. Agencies will keep draining your budget month after month, often with generic content, cookie-cutter campaigns, and a rotating team of juniors who don't understand your brand voice. Train your team once. Own the skill forever. No retainer. No bloat.

The catch is simple: your team has to actually use it. This isn't magic dust. It's a proven system that works when applied properly. If you do that, the ROI speaks for itself. And if it doesn't? I pay you double. That's the opposite of a catch.

I've heard that from SaaS companies, local gyms, real estate agents, and luxury brands. Every time, the same principles apply because human psychology doesn't change. The tactics are flexible enough to plug into any niche - we've proved it across industries.

LOOKING FOR SOMETHING ELSE?

If you're sat here thinking: "I don't need to learn CRM again.."

Or maybe: "Brand copy isn't my biggest problem right now."

That’s actually a good sign.

Because if you’ve already got some marketing miles under your belt and don’t need a beginner’s hand-holding pep talk, the full course might be more than you need right now.

Instead, you’ll want our specialised courses. They're tightly focused, striped of filler, and built to sharpen one critical skill at a time.

And, when you buy anyone of our courses, you still get consulting completely free or at a discount.

Take a look below, one of these might be exactly what you need.

Check Out Our Specialised Courses

Advanced Copywriting

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Master the art of persuasive copywriting with advanced techniques for high-converting sales pages, email sequences, and ad copy.

Brand Copy

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Develop a consistent brand voice and messaging strategy that resonates with your target audience across all touchpoints.

Email Design

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Create visually stunning email designs that not only look great but also drive higher engagement and conversions.

Email Sequences

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Build automated email sequences that nurture leads and convert prospects into customers on autopilot.

Software & Systems

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Learn to leverage the best email marketing tools and systems to scale your campaigns efficiently.

STILL GOT ROOM FOR DESSERT? HERE'S SOMETHING SWEET

Get A Free Taste Of What We Teach

Grab the "Face-Punch" landing page template that wakes up bored leads, slashes bounce rates, and uses proven psychology to capture emails and credit cards instantly.

Ready to launch in 15 minutes or less
Boost conversion rates by up to 40%
Increase time on website by 60%
Bonus video walkthrough included
get your free template

No credit card required. Instant access.

One Last Step to Unlock the Formula!

You’re just seconds away from accessing the most advanced email marketing course online!

Drop your email below to unlock the next step.

Pssst… I’ll also send you a free, plug-and-play email template proven to:

✅ Boost open rates by up to 37%

✅ Increase click-throughs by over 40%

✅ Improve deliverability so you land in the primary inbox – not spam.

And the best part is, you can write it and install it in under 10 minutes.