Email Marketing Courses For Brands With Backbone
Learn Email Marketing

Email Marketing Courses For Brands With Backbone

Looking for a no-fluff email marketing course to help you sell with sniper-like precision?

Trusted by Brands Worldwide

Here’s What You’ll Learn

With Our Creative Email Marketing Course

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Kav Legacy

Email Marketing Masterclass

Master high-converting email funnels that send offers your list actually opens, reads and buys from.

Curriculum 70 Modules
Duration 16 Hours
Hosts Kav Legacy · Ahmed Guura
1 Course 70

Module Breakdown

Click a module to explore the lessons
1.0
Foundation Mode: Activate
3 Lessons
+
  • Email Marketing 101
  • The 5 W's of Every Winning Campaign
  • Sharpen Your Quill (Coursework)
1.1
Copywriting Bootcamp
15 Lessons
+
  • The Real Meaning of Copywriting (And why it's not the same as content)
  • Explosive Subject Lines That Get Clicked
  • The Holy Trinity of Email Copy
  • The 4 Emotions That Make People Buy
  • Market Stalking 101
  • Psychological Pressure Points
  • Once Upon a Sale…
  • Curiosity Crushes Conversions
  • The "Neural Hijack Method"
  • The "Mind Reading" Methodology
  • Create Vivid Imagery
  • Driving Action
  • Polish Until It Shines
  • Taming the Robot
  • The Franken-Email Formula
1.2
The Brand Voice Upgrade
11 Lessons
+
  • Brand Copy Unlocked
  • Highlighting Brand Attributes
  • Turn Brand Vibes Into Sales Vibes
  • The Holy Grail Of Email Marketing
  • Emails That Give Without Feeling "Salesy"
  • Once Upon a Sale 2…
  • Keeping Them Hooked
  • Handle Objections Before They Object
  • The "Us vs. Them" Email Strategy
  • Borrowing Trust
  • The Chameleon Copy Trick
1.3
Email Design
7 Lessons
+
  • Design vs. Plain Text
  • Templates That Don't Look Templated
  • Eye Movement Patterns & Design Psychology
  • Heart-Stopping Headlines
  • Body Copy With Bite
  • When Pictures Sell (And when they don't)
  • Closing Strong
1.4
Market Sophistication
4 Lessons
+
  • The 3 Market Pillars That Hold It All Up
  • The 5 Awareness Levels
  • 3 Levels of "Prove It"
  • From Browsers to Buyers in 3 Steps
1.5
Email Sequences That Print Money
11 Lessons
+
  • The Most Important Sequence
  • Choose Your Own Adventure Sequence
  • The "No-Nonsense" Quote Sequence
  • The Ultimate Auto-Responder Hybrid
  • The Hype-Building Product Launch Sequence
  • The Scarcity Sequence That Pushes "Buy"
  • Cart Abandoners, We're Coming For You
  • The "Thank You" That Makes Them Buy Again
  • Booked? Here's What's Next…
  • Cancellations: How to Win Them Back
  • The Wake-Them-Up Sequence
1.6
Email Marketing Tools
9 Lessons
+
  • ESP Survival Guide
  • Clean List Blueprint
  • Forms & Fields
  • Broadcast Builder & Sending Emails
  • Segment Like a Pro
  • Fully Automated Email Marketing
  • Deliverability - Keep Out The Spam Dungeon
  • ESP Integration
  • Tracking & Attribution
1.7
Advanced Copywriting Academy
18 Lessons
+
  • Advanced Pain Point Triggers
  • Advanced Desire Leverage
  • Advanced Messaging Hierarchies
  • Clarity & Precision
  • Passive vs Active Tone
  • Targeting Market Intent
  • Copy Discipline - The Jedi Art of Saying More With Less
  • Advanced Emotional Triggers
  • Removing AI "Tells"
  • Tapping Cognitive Biases
  • Pattern Interrupts
  • Power Words & Phrases
  • The "So What?" Method
  • Advanced Emotional Storytelling
  • Advanced Message Framing
  • Category Entry Points
  • Identifying & Mapping CEPs
  • Applying CEPs to Messaging
Join Now Get a Free Demo

What Makes Our Training Different

We don't do theory for theory's sake. Every lesson, every framework, every task is built to make you better at marketing — not just smarter about it.

1

Practical Application

You'll leave every lesson with a new skill to try out. Not a bunch of fluff you'll never use.

  • Real-world case studies
  • Step-by-step frameworks
  • Hands-on assignments
2

Industry Experts

Get taught from veteran marketers who've done everything your want to learn ten times over.

  • £10M+ campaigns managed
  • Current best practices
  • Direct Q&A access
3

Flexible Learning

Study at your own pace, on your own schedule. Whether you're full-time or squeezing it in between meetings.

  • 24/7 platform access
  • Self-paced modules
  • Mobile-friendly content
4

Ongoing Support

You're not alone. Get support when you're stuck, feedback on your work, and a community that gets it.

  • Private community access
  • Live Q&A sessions
  • Assignment feedback

Choose Your Learning Path

While the full course is the most powerful way to get results, these focused packages are perfect if you’re short on time or looking for more specific email training.

Individual Course

£1,250
Finance: £400/month x4
  • 1 Course From The Options Below
  • Private Network & Support Access
  • Study 100% Online From Anywhere
  • 3 Live Weekly Workshops & Q&A’s
Most Popular

Blended Learning

£1,750
Finance: £500/month x4
  • Choose Any 2 Courses
  • All Individual Benefits
  • Lifetime Consulting Access
  • Practical Tutor-Marked Assessments

Full Masterclass

£2,000
Finance: £600/month x4
  • Full Access - All Email Marketing Courses
  • Free 1:1 Consulting Call When You Join
  • Priority Content Critiques For Life
  • Paid Opportunities + Lead Generation Support

Intensive Mentorship

Custom
Get a quote for your team
  • 1:1 Intensive Training
  • Train multiple team members
  • Custom curriculum available
  • Volume discounts available
Enquire Now

Choose Your Email Marketing Courses

Pick the “Individual” or “Blended” package and select from 5 powerful courses pulled straight from the full masterclass.

Kav Legacy
FULL ADVANCED COPYWRITING COURSE
Discover how to turn plain words into consistent sales — with copywriting that grabs attention, builds desire, and gets people to buy.
CURRICULUM
33 Modules
DURATION
8h 26m
HOSTS
Kav Legacy
1 Course 33
Choose a module below
Copywriting Bootcamp
15 Lessons
+
↳ Choose a lesson below
Advanced Copywriting Academy
18 Lessons
+
↳ Choose a lesson below
Get Full Access
Kav Legacy
THE BRAND VOICE UPGRADE
Build a brand voice that’s recognisable, trust-building, and still sells — without drifting into corporate boredom.
CURRICULUM
11 Lessons
DURATION
2 hr 48 min
HOSTS
Kav Legacy
1 Module 11
Choose a module below
1.2 – The Brand Voice Upgrade
11 Lessons
+
↳ Choose a lesson below
Get Full Access
Kav Legacy
EMAIL DESIGN & PSYCHOLOGY COURSE
Design your emails so they’re easier to read, easier to trust, and easier to click - without looking templated or trying too hard.
CURRICULUM
7 Lessons
DURATION
1 hr 49 min
HOSTS
Kav Legacy
1 Module 7
Choose a module below
Email Design
7 Lessons
+
↳ Choose a lesson below
Get Full Access
Kav Legacy
EMAIL SEQUENCES THAT PRINT MONEY
Build the sequences that quietly do the heavy lifting - turning leads into buyers, buyers into repeat buyers, and “maybe later” into “done.”
CURRICULUM
11 Sequences
DURATION
2 hr 35 min
HOSTS
Kav Legacy
1 Module 11
Choose a module below
Email Sequences That Print Money
11 Sequences
+
↳ Choose a lesson below
Get Full Access
Kav Legacy
MARKET SOPHISTICATION & EMAIL TOOLS
Two modules that stop your strategy wobbling: understand the market you’re writing into… then wire the backend so your emails actually land, segment, and sell.
CURRICULUM
8 Lessons
DURATION
5 hours 33 minutes
HOSTS
Kav Legacy
2 Modules 8
Choose a module below
1.4 - Market Sophistication
4 Lessons
+
↳ Choose a lesson below
1.6 - Email Marketing Tools
4 Lessons
+
↳ Choose a lesson below
Get Full Access
YOUR HOST

"Kav Legacy"

Kav Legacy
World's Coolest Coach
Content Marketing Expert & Agency Owner
Hello, you.

I'm James (but most call me Kav) - a not-so-humble, slightly obsessive, occasionally outrageous content marketer who somehow turned freelancing at his kitchen table into running a full-blown agency. (Don't ask me how… still figuring it out myself.)

If it isn't obvious by now, I'm the top banana 'round here, and I'm on a mission to help brands across the globe achieve the same resounding success as my active clients do.

That means "done-for-you" services, and top-level training, too.

And it looks to me like you're here for the training.

Lucky for you, I put my blood, sweat and tears into this course so that you don't have to. You'll learn email strategy that cost me thousands in expensive mistakes to learn.

You’ll learn the technical skills and backend systems that took years of trial-and-error to master.

You’ll unlock the secret to running an ESP that’s clean, reliable, and built for serious performance.

AND…

You'll get to spend your evenings chatting to me and my wonderful team in our fun live sessions.

Sounds awesome, right?

Even better when you realise you're in for life. Once you join The Legacy Room, you'll have a seat at our table forever. That's why I made these courses.

Most brands pay thousands just for premium consulting.

You get it 50% off as a bonus.

But anyway, I'm rambling. If you have any questions or want to know more about the course, get in touch, and I'll personally give you a free demo.

Adios amigo, Kav "The World's Coolest Coach" Legacy

Got Questions?

We've got answers.

Click To Expand All Questions

▼

Course & Experience

▼
That’s common. This training is built for bussines with no experience and for people with some experience. We start with the basics, and work our way up to the stuff only a few savvy marketers know about.
Nope. Everything in the program works with the tools you already have or free/affordable platforms.
No. The focus is on real ESP setup, configuration, and problem-solving. The material is centred around how platforms are actually structured and used in live environments, so you’re learning how to build and manage systems that hold up under real-world conditions.
You keep everything. The training. The consultancy discount. The templates. The systems. And if your team wants ongoing strategic guidance, you've got lifetime access to live calls and support. No extra cost. No upsells. No fine print.

Time & Results

▼
That's why you get lifetime access and our private network. Whether your team wants to binge the modules in a week or chip away at them over time, you'll never lose access. And if they get stuck or fall behind, we're here to help get them moving again.
Most businesses see a measurable difference within 30–60 days after applying the strategies. Some see results faster. It depends on how quickly your team implements what they learn.
That's why this isn't a one-month bootcamp. You get lifetime access to the training and systems. No expiry dates. No "you missed the window." You can learn and implement on your schedule - not mine.

Guarantee & Support

▼
If you complete the training, implement it properly, and don't see an increase in sales, we'll pay you double what you paid and continue training your team for free until you do. We're that confident in the system.
Then you've just discovered a bigger problem than your marketing - and we can help with that too. But in all seriousness, the course is designed to be practical and addictive. It's not a pile of dusty lectures. It's real set up processes, hands-on exercises, and a qualification at the end. If your team can follow instructions, they can execute this.

Team & Business

▼
Yes - You're welcome to share the course content internally if you're trying to train your wider team, but only the enrolled student will have access to assessments, certifications, and lifetime support. If you'd like multiple team members to receive the full experience (support, assessment, certification), you'll need to purchase a separate license for each one.
That's actually common. Many clients bring their agency onboard after the training so the agency can execute at a higher level - or they replace the agency altogether. Either way, your team walks away with the skillset to protect your marketing budget and make sure it delivers ROI.
Both. The course covers frameworks and persuasion strategies that work across industries. Whether you're selling services, products, or a mix of both, the formula can be adapted to fit your market.

Email Problems

▼
When email performance drops, it’s often not because of what’s written - it’s because of how the system is set up. Poor segmentation, broken automation logic, weak deliverability, or messy data can quietly throttle results no matter how good the emails are. This training focuses on tightening the infrastructure behind your emails so campaigns are sent to the right people, at the right time, through a system that actually works as intended.
Most issues don’t come from the software itself - they come from how it’s set up, organised, and maintained over time. This training focuses on structure, consistency, and system design so platforms remain usable, scalable, and understandable instead of slowly becoming fragile or chaotic.
When email performance drops, it’s often not because of the message - but because the system behind it is broken or poorly structured. Segments are too broad, automations are firing at the wrong time, deliverability is slipping, or data isn’t being used properly. This training focuses on fixing the backend logic and infrastructure so campaigns run cleanly, predictably, and as intended.

AI & Technology

▼
Templates and AI can speed things up, but they don’t account for how your data, segments, automations, and deliverability interact over time. Without understanding the underlying system, it’s easy to stack shortcuts on top of fragile foundations - until something breaks.
Not at all. Think of AI as a hammer - useful, but only if you know how to swing it. Most teams using AI for marketing are producing polished nonsense that never converts. This program teaches you how to feed AI the right inputs so it amplifies your strategy instead of flattening it.
When performance drops, it’s often not because of the emails themselves - it’s because the system behind them isn’t doing its job. Poor segmentation, broken automation logic, deliverability issues, or messy data can quietly kill results. This training focuses on fixing the infrastructure that supports every campaign, so your emails reach the right people, at the right time, without relying on guesswork.

Value & Investment

▼
Because £397 is a one-time investment. Agencies will keep draining your budget month after month, often with generic content, cookie-cutter campaigns, and a rotating team of juniors who don't understand your brand. Train your team once. Own the skill forever. No retainer. No bloat.
The catch is simple: your team has to actually use it. This isn't magic dust. It's a proven system that works when applied properly. If you do that, the ROI speaks for itself. And if it doesn't? I pay you double. That's the opposite of a catch.
I've heard that from SaaS companies, local gyms, real estate agents, and luxury brands. Every time, the same principles apply because human psychology doesn't change. The tactics are flexible enough to plug into any niche - we've proved it across industries.
Start Learning Today

STILL GOT ROOM FOR DESSERT? HERE'S SOMETHING SWEET

Get A Free Taste Of What We Teach

Grab 5 of our most controversial secrets we’ve sneakily used to generate millions in revenue over the years.

(We’re finally letting this out, get it before we regret this and take it down.)

Inside you’ll also learn:

✓
The “red whistle copy” method that hypnotizes your market on command
✓
How to boost your sales by watching Netflix, going on vacation, or even taking a bath
✓
Why banning hungry buyers from giving you money will make you 10x more sales
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Pssst… I’ll also send you a free, plug-and-play email template proven to:

✅ Boost open rates by up to 37%

✅ Increase click-throughs by over 40%

✅ Improve deliverability so you land in the primary inbox – not spam.

And the best part is, you can write it and install it in under 10 minutes.