Perfect. This training was built with real businesses in mind - not just marketers. The course starts with the psychology of sales and builds from the ground up, so your team learns exactly what to write, when to send it, and how to generate revenue with it. Many of our best results came from teams that had zero prior email experience.

Nope. Everything in the program works with the tools you already have or free/affordable platforms. We'll even show you how to set up advanced automations and sequences without burning a hole in your budget.

This isn't a fluffy lecture series. You'll be building real campaigns, setting up real automations, and sending out actual sales emails as part of the program. Every module is designed to get something live and converting - not just sitting in a folder.

You keep everything. The training. The consultancy. The templates. The systems. And if your team wants ongoing strategic guidance, you've got lifetime access to live calls and support. No extra cost. No upsells. No fine print.

That's why you get lifetime access and consultancy. Whether your team wants to binge the modules in a week or chip away at them over time, you'll never lose access. And if they get stuck or fall behind, we're there on live calls to help get them moving again.

Most businesses see a measurable difference within 30–60 days after applying the strategies. Some see results faster - especially if they already have a list. It depends on how quickly your team implements what they learn.

That's why this isn't a one-month bootcamp. You get lifetime access to the training, calls, and consultancy. No expiry dates. No "you missed the window." You can learn and implement on your schedule - not mine.

If you complete the training, implement it properly, and don't see an increase in sales, we'll pay you double what you paid and continue training your team for free until you do. We're that confident in the system.

Every enrolled student gets lifetime access to our coaching support. That includes: Up to 4 1-hour-long live group consultancy calls per week via our private community, Support during course progression (e.g., help with lessons, marking, feedback), Ongoing career support even after completing the course, Fast responses to urgent enquiries outside of regular coaching hours.

Then you've just discovered a bigger problem than your marketing - and we can help with that too. But in all seriousness, the course is designed to be practical and addictive. It's not a pile of dusty lectures. It's real campaigns, hands-on exercises, and a qualification at the end. If your team can follow instructions, they can execute this.

Yes - You're welcome to share the course content internally if you're trying to train your wider team, but only the enrolled student will have access to coaching calls, assessments, certifications, and lifetime support. If you'd like multiple team members to receive the full experience (coaching, assessment, certification), you'll need to purchase a separate license for each one.

That's actually common. Many clients bring their agency onboard after the training so the agency can execute at a higher level - or they replace the agency altogether. Either way, your team walks away with the skillset to protect your marketing budget and make sure it delivers ROI.

Both. The course covers frameworks and persuasion strategies that work across industries. Whether you're selling services, products, or a mix of both, the formula can be adapted to fit your market.

Most of the businesses that joined this program started in the exact same place - with burned sender reputations, pitiful open rates, and inboxes so dusty they belonged in a museum. That's why a chunk of the training is built specifically around deliverability rehab. You'll learn how to warm your list, rebuild trust with your audience, and get out of the spam folder once and for all.

That usually means one of two things: The strategy was weak, or the messaging was worse. Email marketing works when you actually know how to sell through the inbox. Most campaigns fail because they rely on guesswork, weak offers, or bland copywriting. This program fixes all of that.

Not at all. A smaller list is easier to warm, segment, and convert. In fact, many of our best results come from lean lists with high engagement. Plus, the training also covers lead generation strategies to grow your list while building revenue.

AI can write emails, sure - but it can't sell. It doesn't understand emotion, psychology, or the thousands of tiny human cues that make readers click "buy". This training teaches your team how to think like marketers, not machines - and even how to use AI properly without it turning your copy into soulless sludge.

Not at all. Think of AI as a hammer - useful, but only if you know how to swing it. Most teams using AI for marketing are producing polished nonsense that never converts. This program teaches you how to feed AI the right inputs so it amplifies your strategy instead of flattening it.

You could. But you'd also automate your way straight into the spam folder. AI-generated email sequences sound generic because they are. Without human calibration - emotional rhythm, buyer intent, offer structure - you'll end up with what we call template rot: perfectly formatted emails nobody wants to read.

Because £2,000 is a one-time investment. Agencies will keep draining your budget month after month, often with generic content, cookie-cutter campaigns, and a rotating team of juniors who don't understand your brand. Train your team once. Own the skill forever. No retainer. No bloat.

The catch is simple: your team has to actually use it. This isn't magic dust. It's a proven system that works when applied properly. If you do that, the ROI speaks for itself. And if it doesn't? I pay you double. That's the opposite of a catch.

I've heard that from SaaS companies, local gyms, real estate agents, and luxury brands. Every time, the same principles apply because human psychology doesn't change. The tactics are flexible enough to plug into any niche - we've proved it across industries.