That’s fine. This training doesn’t assume you already understand lifecycle emails, behavioural triggers, or automation logic. It starts with how sequences are structured, why emails are ordered the way they are, and how timing and triggers work together. You’re not expected to “figure it out” - the system is taught from the ground up.

Nope. Everything in the program works with the tools you already have or free/affordable platforms.

This isn't a fluffy lecture series. You'll be building real sequences, automations, and sending out actual emails as part of the program. Every lesson is designed to get something live and converting - not just sitting in a folder.

You keep everything. The training. The consultancy discount. The templates. The systems. And if your team wants ongoing strategic guidance, you've got lifetime access to support. No extra cost. No upsells. No fine print.

That's why you get lifetime access and our private network. Whether your team wants to binge the modules in a week or chip away at them over time, you'll never lose access. And if they get stuck or fall behind, we're here to help get them moving again.

Most businesses see a measurable difference within 30–60 days after applying the strategies. Some see results faster. It depends on how quickly your team implements what they learn.

That's why this isn't a one-month bootcamp. You get lifetime access to the training and systems. No expiry dates. No "you missed the window." You can learn and implement on your schedule - not mine.

If you complete the training, implement it properly, and don't see an increase in sales, we'll pay you double what you paid and continue training your team for free until you do. We're that confident in the system.

Then you've just discovered a bigger problem than your marketing - and we can help with that too. But in all seriousness, the course is designed to be practical and addictive. It's not a pile of dusty lectures. It's real automations, hands-on exercises, and a qualification at the end. If your team can follow instructions, they can execute this.

Yes - You're welcome to share the course content internally if you're trying to train your wider team, but only the enrolled student will have access to assessments, certifications, and lifetime support. If you'd like multiple team members to receive the full experience (support, assessment, certification), you'll need to purchase a separate license for each one.

That's actually common. Many clients bring their agency onboard after the training so the agency can execute at a higher level - or they replace the agency altogether. Either way, your team walks away with the skillset to protect your marketing budget and make sure it delivers ROI.

Both. The course covers frameworks and persuasion strategies that work across industries. Whether you're selling services, products, or a mix of both, the formula can be adapted to fit your market.

Most email programmes fail because they rely on one-off broadcasts instead of structured sequences. Subscribers get emails with no progression, no timing logic, and no behavioural follow-up. This training focuses on sequencing, automation, and lifecycle flow - so emails work together instead of operating in isolation.

Subject lines and templates sit on top of the system. If the underlying sequence, timing, or trigger logic is weak, surface-level changes won’t move the needle. This training addresses how emails are sequenced, when they’re sent, and what action triggers the next step.

A strong offer helps, but email performance often breaks down in how subscribers are guided toward it. Advanced sequencing matters when basic newsletters and welcome emails stop doing the job. At that point, structure, timing, and behavioural flow become more important than the offer itself.

AI can generate individual emails, but sequencing is about decisions: what happens next, when it happens, and why. Without a clear sequencing strategy, AI outputs tend to become repetitive or disconnected. This training focuses on the logic behind email journeys so automation tools are used intentionally, not blindly.

Not at all. Think of AI as a hammer - useful, but only if you know how to swing it. Most teams using AI for marketing are producing polished nonsense that never converts. This program teaches you how to feed AI the right inputs so it amplifies your strategy instead of flattening it.

Because £497 is a one-time investment. Agencies will keep draining your budget month after month, often with generic content, cookie-cutter campaigns, and a rotating team of juniors who don't understand your brand. Train your team once. Own the skill forever. No retainer. No bloat.

The catch is simple: your team has to actually use it. This isn't magic dust. It's a proven system that works when applied properly. If you do that, the ROI speaks for itself. And if it doesn't? I pay you double. That's the opposite of a catch.

I've heard that from SaaS companies, local gyms, real estate agents, and luxury brands. Every time, the same principles apply because human psychology doesn't change. The tactics are flexible enough to plug into any niche - we've proved it across industries.