Copywriting and marketing are some of the most effective ways to increase sales…
IF you know how to use them.
That’s why today, I’m revealing how to use copywriting and marketing for easy sales on almost any product or service.
By the end of this article, you’ll have 5 unique ideas you can implement today. (and actually see results)
Nothing too complicated, but also no surface-level BS.
Ready? Great, here’s what we’re going over:
- The 80/20 Rule
- How To Use AI Correctly In Your Copywriting And Marketing
- Why Human Copywriting And Marketing Is Better
- Psychological Triggers
- Micro-Commitments
And a little something you won’t want to miss, but for now let’s move on to…
1. The 80/20 Rule
Most copywriting and marketing gets mediocre sales. (if at all)
But why?
Why do some ads convert almost perfectly, while others end up in the gutter?
Well, the difference starts before the first sentence is even written.
Because when you (or your employees) sit down to write copy, you’re at a crossroads between two different options:
1 Focus on the fluff work – stuff that won’t really change whether or not your marketing converts, but it’s easy to do and makes you feel like you did something
2 Focus on what really matters – It’s not the easiest work in the world, but getting this right means your copywriting gets sales.
80% of what most people focus on with their copywriting and marketing is usually fluff work.
This includes stuff like…
- Tweaking colors, logos or gradients
- Redesigning websites over and over again
- Rewriting bios or mission statements
- Revising the same email 12 times
Don’t get me wrong, some of this can be useful, but 9 times out of 10, it’s a waste.
A general rule is: you’re not trying to be busy. You’re trying to convert prospects into buyers.
So if anything feels productive, but it’s not getting your business in front of someone… it could be fluff work.
With that being said, fluff work isn’t hard to avoid.
You just have to focus on the 20% that actually matters (stuff that increases sales).
This could be…
- Creating demand for your product/service (clear messaging, authoritative positing, curating brand voice, etc.)
- Capturing that demand (Showing proof, talk about customer pain points, create strategic content, etc.)
- Converting the hungry buyers you’ve reeled in (Making sure your sales funnel is optimized, writing sales emails, sales pages/VSLs, etc.)
Focus on those three things, and I can almost guarantee your sales will increase.
But I want to give you a warning…
While doing the 20% is good, without correct market research, both fluff work & important work are completely useless.
That’s why I’m going to explain…
2. How To Use AI Correctly In Your Copywriting And Marketing
You’re probably wondering how to use copywriting and marketing to get sales.
And one of the most effective ways is to use AI.
But you have to know how to use AI in marketing if you want to get sales.
That’s why I’m breaking down everything you need to know about AI. Let’s start with how you can use it to increase sales:
Analyze The Market & Competitors
Market research is definitely a must, but spending hours on Amazon or niche forums isn’t.
Instead of scouring all of the internet yourself, just let AI do it for you. All you’ve got to do is type in a prompt and AI can:
- Analyze every speck of the web searching for pain points, desires, and stories from your target market (that you can use in your marketing strategy)
- Check exactly what your competitors are doing, what’s working, what’s not, and what your prospects think of them (So you basically get a “do’s and don’ts” checklist for marketing)
- Show you what your potential customers are already buying (so you can frame your product the same way in your customer journey)
All of that in seconds, amazing isn’t it?
Yes, but one thing you do have to be cautious about is relying on AI. It’s ok to generate market research, as long as you’re doing real market research as well.
Things like: Talking to customers, recording sales calls, and pretty much anything where you’re asking real people real questions… is what you need to do.
If you mix both in your conversion-focused content, your sales are bound to increase.
Decipher Your Data
As a business owner, you’ve probably got tons of data you’re tired of looking at.
But those boring charts tell you how to use copywriting and marketing for increased sales, you just have to have a good eye,
Take Airbnb for example:
In 2009 their site was pretty much dead.
100 users, almost no bookings, and the whole company was on the brink of falling off a cliff. (and at this time they weren’t using lead generation.)
Until they started to look at the data.
After about a week of searching, they noticed that users who submitted high-quality photos got more bookings. So the founders of Airbnb got a cheap camera and started knocking on doors to take pictures of homes for the website.
Soon after doing this, everyone who’d gotten a photo saw huge increases in bookings, people started using their site more and a few years later they were a billion-dollar fortune 500 company.
(a big part of that was looking at data)
So while I’m not asking you to knock on your customers’ doors or promising this will make you billions… I am telling you that AI can analyze your data and give suggestions based on what it saw.
Low conversion rate? AI could detect that some of your emails are going into spam, and suggest you work on your deliverability
Low engagement on Instagram? AI could see that you’ve got low followers and suggest captions that promote following your profile
Low opt-in rates? AI could see that you’ve got high bounce rates and suggest that you make your site load faster or use conversion optimization in your call to action (CTA)
All of these are simple, but can you imagine the kind of stuff you could be missing?
Reuse Copywriting And Marketing
Ever written a caption about this cool lesson you found?
And then an email about that same lesson?
And then a Youtube video…
And then a LinkedIn post…
And then it gets to the point where you’ve written the same thing 6 times in a row?
Well, you don’t have to do that anymore. All you have to do is write one good caption, post, or whatever, and then you can get AI to repurpose that same writing in a different platform.
Just tell the AI what platform you want to repurpose your writing for… and let it do the magic!
Fair warning though: You’ll have to edit it to make it sound like you.
After all AI isn’t perfect, there’s limitations for even the most advanced models. But don’t worry, I’m going to reveal all of them right here, right now…
The Truth About How To Use AI In Copywriting And Marketing
If you’ve been sat here the whole article thinking…
“Hm, all this sounds a bit too good to be true.”
You’re kind of right.
There are some caveats to using AI in your marketing strategy that I want to tell you about because without knowing this, you could end up on the bad end of the stick.
AI can’t do marketing.
Yeah it can write fancy words, maybe even make a cool design… heck, if you prompt it right and give it extremely good research it’ll put out a 6/10 piece of copy but that’s after hours of tweaks and changes made.
And those changes?
They need to be done by a skilled marketer or you could end up making the copy worse.
So my suggestion to you (even if you know what you’re doing with marketing) is don’t use AI to generate your marketing.
You can use it to repurpose, you can use it to look at data, but you cannot use it to do thinking for you.
Because that’s not what it’s for.
I explain this in depth in one of my previous articles in the section “why ai isn’t good at copywriting.” But to sum it up for you here…
The reason AI can’t do marketing is because it’s not human.
It can’t feel the empathy for the prospects the same way you do, and that’s a problem because people don’t buy from fancy words or pretty design…
They buy from emotion.
But that’s actually very good news for you – assuming you’re not a robot – you know how to feel emotions, write with emotions, and make others feel emotions.
3. Why Human Copywriting And Marketing Is Better
If you want to know how to increase sales with marketing and copywriting, you need to sound human.
And I get it, this one sounds stupid simple (almost unnecessary)
But that’s exactly why people ignore this.
When most businesses sit down to write (whether it’s sales copy or just persuasive writing), their mind goes blank, and they end up sounding like a corporate robot or a wannabe professor.
They think they need to be “professional,” so they trade real, genuine human writing for jargon and passive speech.
Then they wonder why no one reads it.
Yes, if you’re in a professional space, you can’t go sounding like you just got to a pool party, but it’s not going to hurt your sales to sound conversational.
In fact, there’s two main reasons you should avoid soulless writing at all costs:
Your Copywriting And Marketing Will Stick Out
Now more than ever, human writing sticks out, just like this image:
Did it get your attention?
Well, with the rise of AI being used to generate copy, almost everyone looks, speaks, and sounds like they copied their competitors’ homework.
And people are sick of it.
No one, not even you, wants to read the same company rattle off the same generic sales pitch over and over again. That is not how to increase sales copywriting and marketing.
If you use human writing, you’ll stick out more, simple as that.
A Client/Customer Is a Relationship
Most businesses think people buy from the smartest… the biggest… the very best.
And they do.
But people also buy from people.
When someone trusts you enough to put money in your pocket, they have faith you’re going to return your promise.
Like it or hate it, that’s a relationship.
And relationships with your target audience aren’t achieved through AI slop, corporate jargon, or whatever else boring businesses put out.
They’re forged through real, HUMAN, emotions.
Ones that only shine when you write like a human.
But if you really want to knock the ball out of the park (and learn how to increase sales with copywriting and marketing), you need to make others feel the emotions you want them to.
That’s exactly why I’m explaining…
4. Psychological Triggers
Ever wonder: “why is my sales copy not getting sales?”
Or…
“How do I increase my sales with copywriting and marketing?”
You’re not alone, the reason some marketing gets tons of sales while others fall flat is the same reason soap operas make millions of pounds every month.
Ever watched a good soap opera?
Or a good movie?
The kind that gets you on the edge of your seat just waiting for what’s going to happen next…
Then suddenly you’re crying your eyes out…
After that you’re overwhelmed with joy and happiness…
Next thing you know, you’re sitting there anxiously waiting in the tension of the writing.
That’s what high-converting copy does.
It grips you in and messes with your emotions in the best kind of way.
And maybe you know this – a lot of people do – but not everyone knows how to achieve that (on purpose) in their conversion-focused copy and marketing.
So, I’m revealing two ways you can use buyer psychology to create that same effect.
Hold A Mirror Up To People’s Problems
I’ve told you how you can use AI to do market research for your niche.
But now it’s time to actually use that research in your marketing.
Historically, humans relied on tribes to survive, so today we’re psychologically wired towards self-validation.
Which means when you start talking about the same problems your market has, it does 3 things:
1 Validates them because they’re not crazy or the only one having this problem
2 Shows that you know what it’s like to be in their situation (building a relationship, and trust)
3 Makes them feel pain
Remember in the movies where they make you feel sad?
Well, that’s what you’re trying to do in this point of your copy (no, it’s not evil, you’re just giving them a little push into the world of buying)
Show Them What They Could Be
Back when we were cave people, a tiger or bear could jump out from nowhere and rip us apart limb from limb.
Fast forward today and we all psychologically fear uncertainty.
That’s why you’ve got to explain (in a persuasive way) what your product is going to help prospects achieve.
Selling a flight? Talk about how nice of a time they’ll have in Hawaii.
Selling fruit? Describe the sweet juices they’ll taste on their tongue once they bite into the crisp apple.
Selling football coaching? Explain the feeling of victory and accomplishment they’ll have after finally beating the other team.
All of these are physical, but this works for any product or service, you just have to get creative and talk about what they’ll get (or avoid) with your product.
These two techniques are widely known (almost basic), but if you know the psychology behind why they work and how to use them in your marketing and copywriting, the only thing left is getting people to actually read your copy.
And not just the first line – the whole thing. That’s why I’m explaining…
5. Micro-Commitments
Your marketing won’t get a single sale if no one reads it.
On the contrary, if you get readers to suck up every word you put out, your sales will increase drastically.
And the best way to do that is with micro-commitments.
Micro-commitments are small, easy-to-agree-to actions that build momentum toward a larger goal.
One of my favorites is a small question everyone agrees with.
Ex: Want to lose weight but just don’t know where to start?
Sounds a bit salesy, but anyone in the weight loss market is going to subconsciously agree with that question.
Add enough of those in and you’ve hooked them.
Another micro commitment is using short sentences in the beginning.
If you start with a really easy to read and short sentence then slowly make them bigger as you write your copy, you can get people to unknowingly read a huge block of text.
But it all starts with that small micro commitment at the beginning.
This also works really well if you pair it with the easy to answer question too. And, if you really want to do good, you can add in a story.
And I know you might be thinking…
“But aren’t stories long?”
Yeah, sometimes, but everyone loves a good story.
If you can, the best micro-commitment stories are ones that start with a wild, crazy, or intriguing beginning.
For example, what would you rather read… a story that starts in the library or an active volcano?
Did you catch that?
I just used a micro commitment on you.
If you sprinkle these throughout your persuasive writing, people are almost forced to read every line.
Close:
Tired of me yet? Ha ha hope not.
I’ve just given you 5 different ways you can use to increase your sales with copywriting and marketing.
(and just to recap these are…)
- The 80/20 Rule – 80% of what most people work on is fluff, do what really matters
- How To Use AI Correctly In Your Copywriting And Marketing – AI shines in market research and data analysis, not thinking for you
- Why Human Copywriting And Marketing Is Better– Stick out and build a relationship with your customers to increase sales
- Psychological Triggers – Talk about their problems, and show them what they could be
- Micro-Commitments – Easy to answer questions, short lines, and intriguing stores work best
These will increase your sales if you use them correctly.
But, for most people, the problem isn’t getting more sales, it’s saving sales they’ve already lost.
Fixing just one leak in your sales funnel could bring in an extra $100,000–$1,000,000 per year depending on your business.
And while I can show you some common leaks or more ways to write high-converting copy, every business has different problems.
That’s why I want to get on a call with you and personally show you everything you could improve with your current sales funnel.
If that sounds good, all you’ve got to do is click here and get in contact for your free audit on your digital marketing strategy.
Looking forward to meeting you,
The Legacy Team
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