If you’ve ever wondered how email marketing can increase your sales, you’re in luck. Because in this article, we’re going to explain:
- What email marketing is
- Why it’s essential for growth
- And 5 proven ways it can benefit your business
Ready to dive in?
Great, let’s get started.
What Is Email Marketing?
Email marketing is the art of sending out promotional, informational, and valuable emails to keep your audience engaged with your brand. The goal is to get new and current customers to make repeat purchases by keeping your business top of mind.
How do you do that?
Well, there are many different ways you can increase your sales with email marketing, but 3 rise above the rest.
Top 3 Email Marketing Features
Email marketing has a laundry list of features you can use to increase your sales, but by far the most common and most effective are broadcasts, automations, and personalised segmenting.
Broadcast Emails
Broadcast emails are the first and most common feature. They are one-time messages sent to large groups of subscribers all at once.
They’re great for:
- Announcing sales and promotions
- Keeping subscribers informed about your brand
- And pushing traffic towards upcoming events (Ex. webinars, product launches, live events, etc.)
Making them the perfect tool if you want to get a large spike in sales in a short amount of time.
The only problem is that they aren’t triggered by user behavior, which means you might need to manually create and send them yourself.
If you don’t want to go through the hassle of doing that, let us know, and we’ll take care of it for you.
Automated Emails
Automated emails are messages that are sent based on user behavior.
Which means that they only trigger when certain conditions are met, so you can tell your prospects exactly what they need to hear without lifting a finger.
Examples of extremely high-converting automated email campaigns include:
- Welcome Series— Designed to warm up new leads
- Abandoned Cart— Meant to convert people who are on the fence
- Post Purchase— Designed to reduce buyer’s remorse and reward repeat purchases
If you want to learn how your business can get the most out of these sequences and others, contact us here, and we’ll walk you through it.
Segmented Emails
Segmented emails are messages meant to go out to very specific groups of subscribers on your email list.
They’re great because they allow you to zero in on your audience and get a feel for what they respond to, so you can tailor your content to get the most out of each member.
You can sort your prospects into groups based on:
- Purchase history
- Key demographics (Age, sex, industry type etc.)
- And overall engagement with your brand
To see how they’re reacting to your material.
From there, you can use that data in your campaigns to send them personalized emails that will position your product as the perfect solution to their specific problem.
That way, buying your product becomes the only logical option.
But, despite all of the amazing features email marketing has, you’re probably still wondering:
“Can email marketing actually increase my sales?”
And the answer is a resounding yes.
Here’s why.
Why Email Marketing Is Essential For Sales Growth
Email marketing is essential for sales growth because it’s one of the most effective ways to boost sales due to its reach and versatility.
Over 4.48 billion people use email worldwide, which is almost double the number of people on Instagram, making it the perfect platform to get in touch with your target audience.
And as an added bonus, people are 3-5 times more engaged through email, which means that they’re that much more likely to buy your stuff (1)
In fact, email is 40 times more effective at generating sales than social media, making it one of the most effective platforms on the planet. (2 & 3)
And it gets better when you take into account how versatile it is.
Right now, email is one of the few platforms that allows you to develop your own custom strategy and send personalized content directly to your audience based on their behavior.
Which means you can send the right message to the right person, at the right time, to practically guarantee a sale.
So, bottom line?
If you want to increase sales, email marketing is your best friend.
But what are the actual benefits of using email marketing?
I’m glad you asked…
5 Proven Benefits Of Email Marketing That Drive Sales
1.) High ROI
By far one of the best things about email marketing is its high ROI. For every $1 you put in, you get an average return of $36-42. That means you’re getting a 3600% minimum return on your investment from one email.
Don’t believe me? See for yourself. (4)
And it gets better.
When you automate personalized campaigns, you can 30x your ROI. Which basically means you’ll get 30 times the return for doing absolutely nothing. (7)
2.) Boosts Engagement (Opening The Gateway To More Sales)
One of the main reasons email marketing has such a great ROI is because of the engagement it’s able to get.
Unlike TV and social media, email targets people who are already interested in your brand and gives them the extra push they need to go from browsers to buyers.
And because 88% of users check their inbox multiple times per day, you’re placed in the perfect position to get seen, clicked, and bought from.
That’s why email has such high conversion rates.
In 2025, email is 6x more likely to be clicked and 3x more likely to be bought from than social media, making it that much more effective and lucrative for you. (5 & 6)
3.) Fosters A Stronger Personal Connection
Even though email gets great engagement already, it’s nothing compared to what it gets when it’s personalised.
Email allows you to send campaigns based on your audience’s behavior, which means you can target certain groups and tell them exactly what they need to hear in a way that connects and drives sales.
This personalized approach is what builds that strong connection that makes your customers want to buy.
And the best part? You can automate the entire process.
That way, you can handle the needs of all your customers without lifting a finger.
Want to learn how you can build a stronger personal connection on autopilot? Give us a call.
4.) Increases Customer Retention
Another incredible perk of email marketing is that it increases the shelf life of your customers.
With the power of re-engagement, loyalty, and personalized follow-up campaigns, you can entice repeat purchases to get the most out of each person in your audience.
Repeat customers tend to spend 67% more than new customers, which means you can get that much more profit per person who buys from you. (8)
Sounds pretty good, right?
If you want to learn how you can make that happen for your business, contact us here, and we’ll walk you through it.
5.) Drives Traffic
Email isn’t just a way to collect sales, it’s a way to drive traffic throughout your business.
Using automated emails to direct your subscribers to other blogs, website pages, and social media posts will keep your prospects immersed in your brand and away from the competition.
That way, you’re always on their mind before and after they’re ready to buy.
Conclusion
To wrap this up, email marketing is one of the most powerful, affordable, and effective ways to increase sales for your business. With its extremely high ROI, incredible engagement, and proven results in customer retention, it makes gaining and retaining new business as easy as pushing a button.
If you want to experience all of its benefits and more, contact us now, and we’ll get you set up.
(We don’t bite. Promise)
Sources:
1.) Harman Media Group
2.) Landigni
3.) Offering Tree
4.) Email Marketing Statistics 2025
5.) 108 Email Marketing Statistics 2025 Report: Benchmarks, ROI + Trends
6.) 37 Eye-Opening Email Marketing Statistics You Need to Know Now
7.) Email Marketing ROI Statistics: The Ultimate List for 2025
