I’ve noticed something weird over the years working with business owners.
The ones who know the LEAST about marketing often make the MOST money. Meanwhile, the people who can recite every marketing framework from memory are usually broke as a joke.
Take this one client I worked with. She had every marketing certification you could think of, threw around buzzwords like “customer journey mapping” and “omnichannel strategy” like she was speaking in tongues, and her LinkedIn profile looked like a marketing textbook threw up on it.
Despite the “intensive knowledge” she possessed, her bank account looked like a ghost town on Christmas morning.
Her product launches? Tumbleweeds. Her email campaigns? Even crickets were embarrassed by the silence. Her sales pages converted about as well as trying to sell snow to penguins.
And this pattern repeats everywhere I look. Business owners cramming their heads full of marketing tactics while their businesses slowly starve to death.
The problem isn’t strategy or targeting or even the product itself. It’s something way simpler and way more overlooked.
Their content is hot garbage.
See, somewhere along the way we started treating content like the weird cousin at family dinner – necessary but not really important. Something you slap together so you can focus on the “real” marketing stuff like ad budgets and conversion pixels.
But here’s what I’ve learned after years of fixing broken campaigns – content isn’t just part of your marketing. Content IS your marketing. Every single touchpoint with your audience lives or dies based on the words you choose and how you string them together.
Content builds trust when you’re nobody. It shapes perception before anyone opens their wallet. And most importantly, it’s what moves people from “maybe later” to “shut up and take my money.”
Real content isn’t just writing words on a page. It’s psychology disguised as storytelling, delivered at exactly the right moment to people who are ready to hear it.
That’s why I built the Email Marketing Masterclass to focus heavily on creating content that actually sells. Sure, your team learns email strategy, but about 90% of what we teach works everywhere words meet eyeballs – landing pages, ads, social posts, you name it.
Your team gets lifetime access to over 16 hours of training, 5 weekly live consultation calls, and personal feedback until their work actually drives revenue. No monthly fees, no agency costs, just skills that pay the bills.
Ready to turn your team into content machines that print money?
Talk soon,
Kav x
