I’ve always hated icebreakers.
But I’ve always loved marketing.
So instead of beating around the bush, let’s just get to the point:
If you’ve ever wondered why some brands turn email into their personal golden goose while others are stuck with an expensive pig, you’re not alone.
That same exact thought led me into this wild story, and I had to learn the hard way.
But, I want you to learn the easy way—so without further ado…
My Story:
Chalk dust in the air, the smell of protein shakes, and way too much grunting—that used to be my life.
Maybe it was a little weird that I was addicted to hanging out with a bunch of sweaty dudes just to lift blocks of metal around…
But those years in the gym are still paying off today.
And it’s not just because I looked good in the mirror or had a head start with a pre-workout brand.
It’s because I gained something far more valuable: discipline.
- The discipline to stick to a routine when results were invisible
- The discipline to show up when I didn’t feel like it
- The discipline to consistently choose boring reps over flashy shortcuts
And when my gym obsession ended, I brought that mindset over to my new obsession… copywriting.
I’d spend hours every day handwriting sales pages or whole books from greats like Gary Halbert, David Ogilvy, Dan Kennedy, and so many more.
I devoured anything marketing-related, from books to courses to seminars. (Taking notes till my hand ached)
Eventually, I fell in love with emails and put all my time into those.
And when it was time to deliver for my first client?
The countless hours and sleepless nights of writing practice emails paid off—my client doubled her previous open rates, and now she’s getting more sales than ever before.
In that success, I learned a lesson.
The reason most brands fail with email marketing isn’t because of terrible designs or small lists—it’s something much more subtle.
Psychological techniques.
You see, the meaning behind each word is what makes or breaks a good email—with the right techniques, you can almost guarantee your email is going to win.
So how do you know these actually work?
Well, they already have—the fact you’ve read till now proves they can grab people’s attention.
But that’s only scratching the surface, so I’ll leave you with two options…
You take the blue pill—Everything goes back to normal, your business continues to run the way it’s been running, and you forget you ever read this.
You take the red pill—I show you what these techniques really do and how I can implement them into your email marketing to improve everything.
Want to see how deep the rabbit hole goes?
Take the red pill, contact me here.
