Snapshot
- Click-Through Rate: Up from 0.16% to 0.89% in 30 days
- Open Rate: From a limp 17% to a juicy 34% on broad campaigns
- Table Bookings: More than doubled from email alone
- Deliverability: Rescued from the spam folder abyss
Once Upon a Time…
Real Food Hall had the kind of email marketing setup that makes a good copywriter cry into their coffee.
The offers were weak.
The copy was beige.
The timing was random.
And the sender reputation was so fried it might as well have been served with ketchup.
In short: they were sending emails… but not marketing.
Every campaign felt like an AI-generated mess. Engagement was tanking, deliverability was in the gutter, and their mailing list was basically one bad send away from total collapse.
They knew email should have been one of their biggest revenue drivers, but instead, it was dead weight on the balance sheet. That’s when we stepped in. Like Rocky vs Drago.
Help Was At Hand
We didn’t sprinkle fairy dust on the inbox. We rebuilt the whole thing from the ground up.
Here’s how:
- Persuasive Copy That Sells: We ditched the bland “weekly newsletter” tone and rewrote everything to tap into buyer psychology – urgency, curiosity, appetite, and FOMO all rolled into one.
- Smarter Strategy: No more random blasts. Every email now has a clear purpose, place in the funnel, and measurable outcome.
- Perfect Timing: We analysed engagement patterns and nailed the best send times to maximise open and click rates.
- List Segmentation & Deliverability Fix: We cleaned and segmented the list, rebuilt sender reputation, and got them out of the spam penalty box for good.
- Irresistible Offers: Instead of generic discounts, we crafted offers that felt exclusive and impossible to ignore.
The Day Was Saved
The results were almost instant. Within the first month:
- Click-through rates shot up from 0.16% to 0.89%.
- Open rates on broad campaigns doubled – from a tired 17% to a lively 34%.
- And most importantly, Email conversions for table bookings more than doubled with every send.
The difference was night and day. What was once a dusty afterthought in their marketing became a revenue-driving engine.
And They Lived Happily Ever After
Today, Real Food Hall’s email list is thriving, and the best part is we’re just getting started. With every new campaign, the list gets smarter, the offers get sharper, and the results get even tastier.
Because in the right hands, email isn’t just a marketing channel. It’s a money-printing machine, and Real Food Hall is proof of that.
Take a look:
Before Working With The Legacy Room
After Working With The Legacy Room
If you want an email glow-up just like The Real Food Hall – give us a shout.
We’re friendly. Honest.
