SNAPSHOT
The Problem: How do you sell hard-nosed B2B contracts on a website visually designed for Grandma looking to rent a garden skip?
The Fix: A “Chameleon” Sales Page approach that speaks two languages at once.
The Result: A seamless blend of SEO juice and Direct Response persuasion that converts vendors without confusing customers.
ONCE UPON A TIME…
Meet ‘Skip Price’.
A lead-gen startup founded by some seriously clever SEO specialists.
(And I mean clever. These guys could rank a blank page for a competitive keyword.)
They had built a comparison engine for skip hire. The SEO was dialled in. The B2C traffic was flowing.
But they had a “chicken and egg” problem that was keeping them awake at night:
The website was optimised for people LOOKING for skips (B2C)…
…but the business actually makes its money from listing the skip companies (B2B).
So they came to The Legacy Room with a headache:
“Guys… how on earth do we write a compelling B2B sales page to attract vendors… on a primarily B2C website?”
They were terrified that aggressive B2B sales copy would scare off the customers.
But without the B2B sales copy… nobody would pay them.
It was a mess.
HELP WAS AT HAND
We didn’t just “write a page”.
We performed a strategic exorcism.
We sat down and looked at their unique model. Unlike their competitors — who list 50+ companies per location, turning it into a race to the bottom — Skip Price only allows 3 listings per location.
To an SEO, that looks like a limitation.
To a Direct Response Copywriter?
That is a SCARCITY BOMB waiting to detonate.
So, here is how The Legacy Room saved the day:
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The “Velvet Rope” Sales Page:
We completely rewrote their vendor sales page. We flipped the script from “please list with us” to “we only have 3 spots, and your competitors are eyeing them up.” We turned their constraint into their biggest USP.
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The B2B/B2C Blend:
We wove the messaging across the site so it felt natural. We created distinct pathways so the B2C customers felt safe, while the B2B vendors felt understood.
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The “Done-For-You” Sweetener:
We realised vendors hate writing their own profiles. So, as part of the offer, The Legacy Room stepped in to actively write high-converting sales pages for the new listings.
THE DAY WAS SAVED
The result was… well, pretty beautiful.
The messaging blended naturally.
The “3 Spots Only” angle drove urgency among skip companies.
And because we were writing the sales pages for the listings, the quality of the site skyrocketed — which meant higher conversions for everyone involved.
They finally had:
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A B2B sales argument that didn’t break the B2C SEO strategy
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A compelling scarcity angle that drove vendor sign-ups
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A premium user experience with professional copy for every listing
AND THEY LIVED HAPPILY EVER AFTER
Today, Skip Price isn’t just ranking… they’re converting.
They successfully bridged the gap between traffic (consumers) and revenue (vendors).
And as for The Legacy Room?
We’re still in the trenches with them, writing high-octane sales pages for every new listing that comes onboard.
Because that’s what we do.
Boost open rates