The Sniper In The Nest

SNAPSHOT

The Problem: How do you feed a multi-headed hydra of a business (Group First) without getting your hand bitten off?

The Fix: A tactical alliance between the “Heavy Artillery” (Monkeyfish) and the “Special Forces” (The Legacy Room).

The Result: A seamless content-and-conversion ecosystem where the SEO giants built the roads… and we built the billboards that actually got people to pull over.

ONCE UPON A TIME…

Meet ‘Group First’.

A UK property behemoth with more sub-brands than I have unfinished drafts.

Store First (self-storage). Park First (airport parking). Business First (office space).

Now, managing the digital presence for a giant like this is… well, let’s just say it’s heavy lifting.

Which is why they had the legendary Monkeyfish Group running the show.

(And if you know Monkeyfish, you know they don’t mess around. These guys are the heavy artillery of the agency world. Big strategies. Big SEO. Big implementation.)

But here is the thing about heavy artillery: It is fantastic for blowing holes in the market and capturing territory (traffic).

But sometimes? You need a sniper.

You need someone to sit in the nest, wait for the traffic to arrive, and pull the trigger on the conversion.

Monkeyfish had the “Big Picture” handled. But they needed a partner to handle the nitty-gritty “wordsmanship” for specific verticals without dropping the ball.

HELP WAS AT HAND

We didn’t try to be the “agency of record”.

(That would be suicide. You don’t bring a knife to a tank fight.)

Instead, we embedded ourselves right alongside Monkeyfish as their tactical support wing. We worked side-by-side with their consultants, filling in the gaps where “big picture” strategy meets “on-the-ground” execution.

• The “Store First” Email Flows:

  While Monkeyfish drove the leads, we built the automated email architecture to nurture them. We wrote the sequences that turned “I might need storage” into “shut up and take my boxes”.

• The “Business First” Ad Strategy:

  Selling office space isn’t like selling socks. We consulted specifically on advertising angles that would hook B2B decision-makers, feeding those insights back into the broader campaign machine.

• The “Grunt Work” (That Wasn’t Grunt Work):

  SEO content. The unsexy stuff that makes the Google Gods happy. We pumped it out, adhering strictly to the strategy Monkeyfish laid down.

THE DAY WAS SAVED

The result was a beautiful military operation.

Monkeyfish commanded the battlefield. We handled the sniper fire.

Because we stayed in our lane—supporting the main partners rather than trying to steal their lunch—the execution was flawless.

Store First got retention flows that actually retained. Business First got ad strategies that spoke fluent “executive”. And Monkeyfish got to deliver a pristine package to the client without worrying about the copy falling apart.

AND THEY LIVED HAPPILY EVER AFTER

Today, the Group First entities are humming along nicely.

(Well, the operational ones, anyway… let’s not talk about the investment arm, that’s a drama for another email — and legal team.)

But the lesson for you is this: You don’t always need to be the General to win the war.

Sometimes, you just need to be the specialist who knows exactly which wire to cut. We worked seamlessly with a giant agency to deliver results for a giant client.

And if we can play nice with them… imagine what we can do for you.