Snapshot
Lead Follow-Up: Automated sequences to warm, nurture, and convert enquiries.
Market-Specific Journeys: Buyer and seller paths with tailored messaging.
Story-Driven Emails: Personality-rich campaigns that build trust and authority.
Seamless Deliverability Fix: Cleaner list, warmer engagement, stronger inbox placement.
Once Upon a Time…
Wright Marshall is one of those long-standing estate agencies everyone in the region knows — decades of reputation, loyal clients, and serious local weight behind their name.
But their email marketing?
It was basically running on autopilot… and not the good kind.
Leads were slipping through the cracks.
Follow-ups were inconsistent.
Every enquiry — whether buyer or seller — was getting the same generic message.
And the ongoing newsletters lacked spark, story, and connection.
In other words:
A respected agency with real experience was sending emails that didn’t reflect any of that credibility.
They had interest. They had enquiries.
They just didn’t have a system that turned those enquiries into actual instructions.
Help Was At Hand
We stepped in and rebuilt everything from the moment someone hits the “Get in Touch” button.
✅ Buyer & Seller Sequences
Two separate automated journeys.
Buyers got messaging that spoke to their excitement, their questions, their next step.
Sellers got confident, trust-building copy that guides them toward valuations and clear decisions.
✅ Lead Follow-Up Automation
No more leaving prospects hanging.
Whether someone downloaded a guide, made an enquiry, or poked around the site — they got warm, helpful follow-up messages designed to re-engage them at the perfect moment.
✅ Story-Driven Marketing Emails
Instead of stiff, transactional updates, we injected real storytelling:
Local wins. Agent insights. Market shifts.
Emails that make readers feel like Wright Marshall actually knows them… not just their inbox.
✅ Light Deliverability Repair
Their list wasn’t in the deep grave like Petty’s — but it needed work.
We cleaned it, warmed it, and structured the new campaigns to get better placement and higher engagement.
The Day Was Saved
Once everything rolled out, the difference was obvious.
Engagement rose fast.
People were actually replying to emails.
Buyers moved through the pipeline without needing to be chased.
Sellers received consistent, persuasive messages that nudged them toward valuations.
And Wright Marshall’s overall marketing felt sharper, more personable, and more in line with the reputation they’ve spent years building.
They finally had:
✅ A proper follow-up system
✅ Market-specific messaging
✅ Better inbox placement
✅ A story-driven brand voice
✅ And a predictable way to convert more enquiries into clients
All without adding work to the team’s plate.
And They Lived Happily Ever After
Today, Wright Marshall has a clean, reliable email engine working behind the scenes — warming leads, guiding prospects, and building long-term trust through real storytelling.
They’ve gone from sending “generic updates” to delivering marketing that actually reflects their expertise.
And the best part?
It’s only the beginning.
With the new foundation in place, every future campaign gets stronger, easier, and more profitable.
After Working With The Legacy Room
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