Want thousands of monthly visitors with an SEO course that gets your business onto page 1 of Google — and a GEO strategy that makes AI recommend your brand too?
Course Topics
Search Engine Optimisation is the most powerful long-term channel in digital marketing — the one that brings thousands of high-intent visitors to your site month after month, without paying for every click. Our SEO training shows you how to climb to page one of Google, and earn the trust that makes AI search recommend you too.
Rank for the terms your customers actually search and pull in consistent, high-intent organic traffic.
Optimise for AI search so ChatGPT, Gemini and Google's AI Overviews cite your brand as the answer.
Build an organic engine that keeps delivering visitors long after the work is done — no ad spend required.
Use the same technical, content and link frameworks the top-ranking sites use to leapfrog the competition.
Eleven focused courses, from how search really works to the advanced technical and AI-search secrets that put you on page one. Click any course to see the full module and lesson breakdown.
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Not ready for a full bundle? Grab any single course on its own and get instant access to all the learning materials. (Tutor-marked assessments, tutoring and certificates are not included on standalone courses.)
Real students, real results — promotions, pay rises, freelance wins and businesses scaled.
Inherited an SEO team in disarray. Made the four of them take this course over a quarter. We've gone from being a 'nice to have' channel to delivering 38% of new business pipeline. The team now speaks the same language. Worth every penny of the company L&D budget.
Was charging £400 a month per client and getting walked all over. The 'pricing on outcome, not retainer hours' module in this course rewired how I sell. Now charging £2,800-3,500 per client on outcome-linked contracts. Same work, completely different income.
Joined as the only SEO at a 40-person company with no idea what I was actually doing. The technical audit framework in this course was the first thing I ran. Identified £180k worth of wasted spend on a botched migration. Got a £8k raise three months later and the new title of SEO Lead. I now run their whole organic strategy.
Our category pages were ranking page 4-5 for every keyword that mattered. After restructuring them with the commercial intent + topical depth framework from this course, three of them rank top 5 for their head terms. £22k a month in extra organic revenue. Course made itself back in week three.
Had a content team writing two blogs a week that ranked for nothing. Made everyone do this course's content strategy module. We binned half of what we were producing, focused on bottom-of-funnel keywords, and our organic demos went from 14/month to 73/month over the following two quarters. CFO loves me now.
the technical SEO module of this course is basically why I got promoted. I started running our weekly tech audits using the course's framework and my manager noticed within a month. Senior position came with a £11k raise. used to dread Mondays, now I run my own client meetings 🙌
Six offices across the South East. Before this course we weren't ranking anywhere local. The local SEO + multi-location framework took us through GBP optimisation, location page templates, citation cleanup. Six months in we're top 3 in every city we operate in. New enquiries up 41% — entirely organic.
quit recruitment last year and panicked I'd thrown my career away. did this course over 4 months while doing temp work. landed my first SEO role at a digital agency on £34k — way more than I was making in recruitment. the portfolio module + the way the course teaches you to think about strategy is what got me past the interview.
Built a topical cluster around 'R&D tax credits' using exactly the framework in this course's content strategy module. 14 articles, properly interlinked, all anchored to a pillar page. Now ranks #1 nationally for the head term. Brings in 5-8 qualified enquiries a week worth £15-50k each. The cluster is essentially my sales team now.
the keyword research module in this course is genuinely better than any paid tool I've subscribed to. found a sub-niche nobody was targeting properly, built 40 pages around it. site does £6-8k a month now in affiliate commissions, almost entirely passive. mental what's possible when you actually know what you're looking for.
Our content team had been writing 'great content' that ranked for nothing for years. The SEO-for-content-marketers module reframed everything we were doing. We rebuilt our content brief template using the course's framework and now every piece we publish has an actual ranking strategy behind it. Organic traffic up 4x in 9 months.
Rebuilt my agency's entire delivery using this course. We've productised our offer (pillar + cluster build outs, £14k engagements) using the framework the course teaches. Closed 11 of these in the last 12 months. Cleaner delivery, better margins, happier clients. Genuinely rewrote my business.
YMYL content is hard. The E-E-A-T + author authority modules in this course were the only resources I've ever found that actually explain it properly. We rebuilt our condition pages around medical authorship and citation depth. Organic patient enquiries doubled in 7 months. Now Head of Marketing.
Managing international SEO across 8 markets is a nightmare. The hreflang + international architecture module in this course was the only place I've found a properly structured framework for it. We unblocked £400k of orphaned international traffic in a single quarter. Got promoted to Senior International SEO with a £14k raise.
Hit by the August core update. Lost 60% of organic traffic overnight. Felt sick. Did this course in panic, restructured our entire content strategy around the E-E-A-T framework + topical authority approach. Took 5 months but we're now at 130% of pre-update traffic. Course saved my business.
took my blog from 2,400 monthly visitors to 84,000 in 14 months using the personal brand SEO + topical authority framework in this course. monetised via newsletter (£12k/month sponsorships) and a digital product (£7-10k a month). this course is the entire reason i quit my job.
Bought 4 seats on this course for my SEO team. Best L&D spend I've made. Within six months they'd rebuilt our entire content engine using the topical cluster framework and our MQL volume from organic doubled. Two of them have since been promoted internally — partly because of what they learned here.
i started this course thinking i was a writer who 'knew a bit about SEO'. came out the other side an SEO who can also write. got promoted to a hybrid role within 5 months of starting it with a £7k raise. my CMO calls me her secret weapon now 🥹
Programmatic SEO at scale is a nightmare. The programmatic + template SEO module in this course was the only thing I've found that breaks it down properly. We launched 14,000 city/role landing pages using the framework. 6 months on, ~3,200 of them rank page 1. Adds £80k+ a month in organic-driven sign-ups.
Was a solo SEO consultant making £4k a month. This course's agency build-out module is what gave me the confidence to scale. Hired two associates, productised three offers, did £312k in revenue this year. Built a whole business off what this course taught me.
Led a Magento → Shopify migration for our brand last year. Terrifying. The site migration module in this course is what made it survivable — proper redirect mapping, traffic protection, technical setup checklist. We lost 4% of organic traffic and recovered it within 7 weeks. Industry average for a migration this size is 25-40% loss. Course saved us six figures.
Started the course as a generalist content writer charging £150 a blog. The 'SEO copy as a service' positioning module made me niche into ranking-focused content for B2B SaaS. Now charging £800-1,400 per piece, fully booked 2 months out. Course tripled my rate in under a year.
HE sector is competitive and weirdly behind on SEO. I ran this course with my whole marketing team last summer. We've outranked four of our direct competitor universities for 8 of our 12 priority programme keywords. Applications from organic up 31% year on year.
left teaching at 27 thinking i was washed up. did this course while doing some freelance social. landed an SEO role at an agency 8 months later on £41k. now charging £75/hour for my own private clients on top. the way the course teaches you to think about strategy is what made me hireable.
runs a plumbing company that does 40% of its bookings through Google now. before this course it was basically zero. the local SEO + GBP modules + the schema markup walkthrough were what did it. revenue up 60% in 18 months. didn't think a plumber would benefit from an SEO course but here we are.
the technical SEO module + the audit framework gave me a process to follow when before I was just guessing. I started running them on agency clients in my own time. Account lead noticed. Promoted to mid-level within 6 months with a £9k bump. Currently saving for the senior course materials.
The B2B SaaS SEO chapter of this course is the most under-rated thing I've ever paid for. We rank top 3 for 7 of our 'bottom of funnel' keywords. Each one of those brings in 2-4 demo bookings a week at an average ACV of £24k. I genuinely think this course is part of the reason we raised our Series A.
Was bouncing between £600-£1,200 per client retainers for years. The course's positioning + 'sell the result not the service' framework changed everything. Now £3,800 a month per client, only 6 clients on books, more time off than ever. Best decision I've made in 8 years of freelancing.
Law firm SEO is competitive and weird (you cannot say anything fun). The trust + authority module in this course gave us a framework for ranking conversion-intent legal keywords without falling foul of compliance. Organic leads doubled in 11 months. Senior partner finally believes SEO works.
my Shopify product pages were dead. did the ecom SEO module and rebuilt them around the commercial-intent template + schema framework from the course. 28 product pages now rank top 10 for their main keywords. organic now 41% of revenue (was 8%). literally one course built my whole organic engine.
Inherited an SEO team in disarray. Made the four of them take this course over a quarter. We've gone from being a 'nice to have' channel to delivering 38% of new business pipeline. The team now speaks the same language. Worth every penny of the company L&D budget.
Was charging £400 a month per client and getting walked all over. The 'pricing on outcome, not retainer hours' module in this course rewired how I sell. Now charging £2,800-3,500 per client on outcome-linked contracts. Same work, completely different income.
Joined as the only SEO at a 40-person company with no idea what I was actually doing. The technical audit framework in this course was the first thing I ran. Identified £180k worth of wasted spend on a botched migration. Got a £8k raise three months later and the new title of SEO Lead. I now run their whole organic strategy.
Our category pages were ranking page 4-5 for every keyword that mattered. After restructuring them with the commercial intent + topical depth framework from this course, three of them rank top 5 for their head terms. £22k a month in extra organic revenue. Course made itself back in week three.
Had a content team writing two blogs a week that ranked for nothing. Made everyone do this course's content strategy module. We binned half of what we were producing, focused on bottom-of-funnel keywords, and our organic demos went from 14/month to 73/month over the following two quarters. CFO loves me now.
the technical SEO module of this course is basically why I got promoted. I started running our weekly tech audits using the course's framework and my manager noticed within a month. Senior position came with a £11k raise. used to dread Mondays, now I run my own client meetings 🙌
Six offices across the South East. Before this course we weren't ranking anywhere local. The local SEO + multi-location framework took us through GBP optimisation, location page templates, citation cleanup. Six months in we're top 3 in every city we operate in. New enquiries up 41% — entirely organic.
quit recruitment last year and panicked I'd thrown my career away. did this course over 4 months while doing temp work. landed my first SEO role at a digital agency on £34k — way more than I was making in recruitment. the portfolio module + the way the course teaches you to think about strategy is what got me past the interview.
Built a topical cluster around 'R&D tax credits' using exactly the framework in this course's content strategy module. 14 articles, properly interlinked, all anchored to a pillar page. Now ranks #1 nationally for the head term. Brings in 5-8 qualified enquiries a week worth £15-50k each. The cluster is essentially my sales team now.
the keyword research module in this course is genuinely better than any paid tool I've subscribed to. found a sub-niche nobody was targeting properly, built 40 pages around it. site does £6-8k a month now in affiliate commissions, almost entirely passive. mental what's possible when you actually know what you're looking for.
Our content team had been writing 'great content' that ranked for nothing for years. The SEO-for-content-marketers module reframed everything we were doing. We rebuilt our content brief template using the course's framework and now every piece we publish has an actual ranking strategy behind it. Organic traffic up 4x in 9 months.
Rebuilt my agency's entire delivery using this course. We've productised our offer (pillar + cluster build outs, £14k engagements) using the framework the course teaches. Closed 11 of these in the last 12 months. Cleaner delivery, better margins, happier clients. Genuinely rewrote my business.
YMYL content is hard. The E-E-A-T + author authority modules in this course were the only resources I've ever found that actually explain it properly. We rebuilt our condition pages around medical authorship and citation depth. Organic patient enquiries doubled in 7 months. Now Head of Marketing.
Managing international SEO across 8 markets is a nightmare. The hreflang + international architecture module in this course was the only place I've found a properly structured framework for it. We unblocked £400k of orphaned international traffic in a single quarter. Got promoted to Senior International SEO with a £14k raise.
Hit by the August core update. Lost 60% of organic traffic overnight. Felt sick. Did this course in panic, restructured our entire content strategy around the E-E-A-T framework + topical authority approach. Took 5 months but we're now at 130% of pre-update traffic. Course saved my business.
took my blog from 2,400 monthly visitors to 84,000 in 14 months using the personal brand SEO + topical authority framework in this course. monetised via newsletter (£12k/month sponsorships) and a digital product (£7-10k a month). this course is the entire reason i quit my job.
Bought 4 seats on this course for my SEO team. Best L&D spend I've made. Within six months they'd rebuilt our entire content engine using the topical cluster framework and our MQL volume from organic doubled. Two of them have since been promoted internally — partly because of what they learned here.
i started this course thinking i was a writer who 'knew a bit about SEO'. came out the other side an SEO who can also write. got promoted to a hybrid role within 5 months of starting it with a £7k raise. my CMO calls me her secret weapon now 🥹
Programmatic SEO at scale is a nightmare. The programmatic + template SEO module in this course was the only thing I've found that breaks it down properly. We launched 14,000 city/role landing pages using the framework. 6 months on, ~3,200 of them rank page 1. Adds £80k+ a month in organic-driven sign-ups.
Was a solo SEO consultant making £4k a month. This course's agency build-out module is what gave me the confidence to scale. Hired two associates, productised three offers, did £312k in revenue this year. Built a whole business off what this course taught me.
Led a Magento → Shopify migration for our brand last year. Terrifying. The site migration module in this course is what made it survivable — proper redirect mapping, traffic protection, technical setup checklist. We lost 4% of organic traffic and recovered it within 7 weeks. Industry average for a migration this size is 25-40% loss. Course saved us six figures.
Started the course as a generalist content writer charging £150 a blog. The 'SEO copy as a service' positioning module made me niche into ranking-focused content for B2B SaaS. Now charging £800-1,400 per piece, fully booked 2 months out. Course tripled my rate in under a year.
HE sector is competitive and weirdly behind on SEO. I ran this course with my whole marketing team last summer. We've outranked four of our direct competitor universities for 8 of our 12 priority programme keywords. Applications from organic up 31% year on year.
left teaching at 27 thinking i was washed up. did this course while doing some freelance social. landed an SEO role at an agency 8 months later on £41k. now charging £75/hour for my own private clients on top. the way the course teaches you to think about strategy is what made me hireable.
runs a plumbing company that does 40% of its bookings through Google now. before this course it was basically zero. the local SEO + GBP modules + the schema markup walkthrough were what did it. revenue up 60% in 18 months. didn't think a plumber would benefit from an SEO course but here we are.
the technical SEO module + the audit framework gave me a process to follow when before I was just guessing. I started running them on agency clients in my own time. Account lead noticed. Promoted to mid-level within 6 months with a £9k bump. Currently saving for the senior course materials.
The B2B SaaS SEO chapter of this course is the most under-rated thing I've ever paid for. We rank top 3 for 7 of our 'bottom of funnel' keywords. Each one of those brings in 2-4 demo bookings a week at an average ACV of £24k. I genuinely think this course is part of the reason we raised our Series A.
Was bouncing between £600-£1,200 per client retainers for years. The course's positioning + 'sell the result not the service' framework changed everything. Now £3,800 a month per client, only 6 clients on books, more time off than ever. Best decision I've made in 8 years of freelancing.
Law firm SEO is competitive and weird (you cannot say anything fun). The trust + authority module in this course gave us a framework for ranking conversion-intent legal keywords without falling foul of compliance. Organic leads doubled in 11 months. Senior partner finally believes SEO works.
my Shopify product pages were dead. did the ecom SEO module and rebuilt them around the commercial-intent template + schema framework from the course. 28 product pages now rank top 10 for their main keywords. organic now 41% of revenue (was 8%). literally one course built my whole organic engine.
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