Storytelling & Connection Course
Facts tell. Stories sell. Learn the story frameworks, voice and personality that make your copy felt, remembered and trusted, and turn you into the brand readers come back to.
- 2 Modules
- 8 Lessons
- 2 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
OpenAI
Anthropic
HubSpot
Google
W3C- OpenAI
- Anthropic
- HubSpot
- Google
- W3C
- OpenAI
- Anthropic
- HubSpot
- Google
- W3C
- OpenAI
- Anthropic
- HubSpot
- Google
- W3C
A Storytelling Copywriting Course That Makes Copy Stick
Learn Story-Led Copywriting Online, At Your Pace
Storytelling & Connection is the third of our copywriting courses, part of our wider range of online digital marketing courses. It's where your copy stops sounding like an advert and starts sounding like a friend who has exactly what the reader needs. Across two modules you'll master the story frameworks that slip past a reader's defences, from the Hero's Journey to conflict and resolution, then the voice, vividness and personality that make your writing unmistakably yours.
Why does it matter? Because people argue with a claim but happily accept the same point wrapped in a story. This storytelling copywriting course goes beyond the formulas most copywriting training stops at: the relatability bridge, the empathy formula, inner monologues that read the reader's mind and the infotainment style that makes people look forward to your emails. Pair it with How To Sell With Words for structure, then Conviction to turn that trust into a yes.
Who This Copywriting Course Is For
- Copywriters whose copy is accurate but strangely easy to forget
- Business owners who want their brand to sound like a person, not an advert
- Email marketers who want subscribers to look forward to every send
- Anyone who has finished How To Sell With Words and wants the human layer
The problem it solves
Most copy reads like an advert: accurate, logical and forgotten the moment the reader scrolls past it.
What you'll be able to do
Tell stories that slip past the reader's defences, in a voice so vivid and relatable they feel you get them.
Best for
Writers and owners whose copy works on paper but never quite connects.
What You'll Learn On This Copywriting Course
- 1Story FrameworksThe story structures that smuggle your message past every defence a reader has
- 2Voice, Vividness & ConnectionThe texture and personality that make copy unmistakably yours — the one thing nobody can copy
Inside The Storytelling & Connection Course — Every Module
All 2 modules and 8 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Story Frameworks
The story structures that smuggle your message past every defence a reader has.
Lesson 1.1 — Why Storytelling Works
- The neurological reason a good story slips past the “I'm being sold to” alarm.
- Why we'll argue with a claim but happily swallow the same point wrapped in a story.
- How a story makes the reader sell themselves — the most powerful sale there is.
Lesson 1.2 — Storytelling with the Hero's Journey
- The ancient story structure behind every blockbuster — repurposed to sell your offer.
- The one mistake that ruins it: who the hero of your brand story should really be (it's not you).
- How to compress an epic into a few paragraphs that still land with full force.
Lesson 1.3 — The Relatability Bridge
- How to build the “that's so me” moment that makes a stranger trust you instantly.
- The bridge from your story to the reader's life — and why storytelling copy fails without it.
- Why being relatable beats being impressive, almost every single time.
Lesson 1.4 — The Empathy Formula
- The formula for proving you get it — before you've offered a single solution.
- How to write so a reader feels you've been reading their diary.
- The reason empathy, not authority, is what opens a reader up to being persuaded.
Lesson 1.5 — The Conflict-Resolution Framework
- Why every story that holds attention is really about a conflict — and how to find yours.
- How to build tension a reader needs resolved, then resolve it with your offer.
- The structure that turns a flat case study into a story people can't stop reading.
2Module 2 — Voice, Vividness & Connection
The texture and personality that make copy unmistakably yours — the one thing nobody can copy.
Lesson 2.1 — Inner Monologues
- How to write the voice already running inside your reader's head — and finish their sentences.
- The technique that makes a reader think “it's like they're reading my mind.”
- Why echoing a reader's private thoughts builds trust faster than any credential.
Lesson 2.2 — Visual Copy
- How to make a reader see the result in their mind's eye — and want it before they've bought.
- The sensory details that turn flat description into something a reader can almost touch.
- Why “show, don't tell” isn't just for novelists — and how to do it in sales copy.
Lesson 2.3 — Infotainment & The Attractive Character (Ben Settle & Daniel Throssell)
- The “infotainment” approach that makes people look forward to your emails — yes, your sales emails.
- How to build an “attractive character” readers follow, root for, and buy from on repeat.
- The personality-driven copywriting style that makes you impossible to ignore and impossible to copy.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Copywriting Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core craft every copywriter needs to start selling with words.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
3 courses included
- 01. Research & Strategy
- 02. How To Sell With Words
- 03. Storytelling & Connection
- 04. Conviction
- 05. AI
- 06. Advanced Techniques
Elite
Everything in Essentials, plus Storytelling & Connection.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
4 courses included
- 01. Research & Strategy
- 02. How To Sell With Words
- 03. Storytelling & Connection
- 04. Conviction
- 05. AI
- 06. Advanced Techniques
Ultimate
Every copywriting course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 6 courses
- 01. Research & Strategy
- 02. How To Sell With Words
- 03. Storytelling & Connection
- 04. Conviction
- 05. AI
- 06. Advanced Techniques
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Copywriting Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Storytelling & Connection Course is built like a game. You open one short lesson, and before you know it you're still going: protecting your streak, unlocking achievements and levelling up as you master the Hero's Journey, write inner monologues that read the reader's mind and build an attractive character people root for. Every lesson earns XP, so progress feels like play rather than study. We designed it to get you hooked on purpose, because the more you want to come back, the sooner your copy starts connecting.
Storytelling & Connection Course — Frequently Asked Questions
Everything you need to know before you enrol in Storytelling & Connection.
More About Our Online Copywriting Courses
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Download The Full Copywriting Curriculum
Get the complete 141-lesson breakdown across all 6 copywriting courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right copywriting course or package.
