Social Media Marketing Courses
Want followers who actually buy — and a weekly posting plan that keeps them coming back without eating your whole week?
Course Topics
- Strategy
- 7-Day Content Plan
- Hooks & Scripts
- TikTok
- Community & DMs
- ManyChat Automation
- Selling On Social
- Reporting
Industry recognised certifications with
HubSpot
Google
Semrush- HubSpot
- Google
- Semrush
- HubSpot
- Google
- Semrush
- HubSpot
- Google
- Semrush
- HubSpot
- Google
- Semrush
- HubSpot
- Google
- Semrush
- HubSpot
- Google
- Semrush
Social Media Courses That Turn Followers Into Customers
Social media is where your customers already spend their time — the trick is turning that attention into contacts you own and sales you can count. Our social media marketing training, part of our digital marketing courses, gives you the plan, the posts and the systems that build an audience and sell to it.
Post With A Plan
Swap posting when you remember for a weekly plan where every day has a job.
Win The First Three Seconds
Hooks, scripts and templates that stop the scroll on Reels, Stories and TikTok.
Own Your Audience
Turn followers into emails, DMs and leads you own — not an audience the app rents you.
Sell Without Being Salesy
Promotions, launches and DM automation that turn attention into sales.
Browse Our Library Of Battle-Tested Social Media Courses
Three focused courses, in the order you'd actually build it: the strategy and weekly plan, the platforms where your customers scroll, and the systems that turn followers into customers. Click any course to see the full module and lesson breakdown.
01Social Media Strategy & The 7-Day Content Plan
Stop posting when you remember and start posting to a plan: Kav's seven days, seven jobs.View Social Media Strategy CourseContact Now
Module 1: Social Media Marketing Foundations6 lessons
- 1.1How social media turns attention into customers
- 1.2How platforms decide who sees your posts
- 1.3Goals that matter: audience, data and sales
- 1.4Know your audience
- 1.5Positioning, brand voice and content pillars
- 1.6Engagement explained: what it is and how it's measured
Module 2: The 7-Day Content Plan8 lessons
- 2.1The 7-day plan: why a weekly rhythm beats random posting
- 2.2Monday: episodic content
- 2.3Tuesday: problem → solution content
- 2.4Wednesday: value content
- 2.5Thursday: the free day
- 2.6Friday: awareness + trend spin
- 2.7Saturday: day in the life
- 2.8Sunday: the sell — hard and soft
Module 3: Hooks, Scripts & Templates5 lessons
- 3.1Hooks: winning the first three seconds
- 3.2The hook → body → lead script
- 3.3The top short-form content templates
- 3.4Captions, on-screen text and keywords
- 3.5Carousels and posts that get saved and shared
Module 4: Calls to Action & Engagement5 lessons
- 4.1CTAs: every post needs a next step
- 4.2Where CTAs live: video, caption, pinned comment, Stories and bio
- 4.3Community management: comments, DMs and replies
- 4.4Engagement tactics: Q&As, polls, giveaways and collabs
- 4.5Controversy and rage bait: what works and what backfires
Module 5: Planning, Consistency & Measuring5 lessons
- 5.1The monthly rhythm: end-of-month sales and offers
- 5.2Launch campaigns: building up to a product launch or reveal
- 5.3Consistency without burnout: calendars, batching and repurposing
- 5.4Measuring what matters: the monthly review
- 5.5Your 30-day plan and what comes next
02Short-Form Platforms: Instagram, Facebook & TikTok
One strategy, three dialects: the 7-day plan run properly on Instagram, Facebook and TikTok.View Instagram, Facebook & TikTok CourseContact Now
Module 1: Short-Form Essentials5 lessons
- 1.1One strategy, three platforms
- 1.2Short-form video basics: formats, lengths and safe zones
- 1.3Filming on your phone: light, sound and framing
- 1.4Free editing tools: CapCut, Edits, Canva and Adobe Express
- 1.5Cross-posting the right way
Module 2: Mastering Instagram6 lessons
- 2.1Setting up Instagram for business
- 2.2How Instagram recommends content
- 2.3Reels and carousels that grow an account
- 2.4Instagram Stories every day
- 2.5DMs, broadcast channels, Notes, Live and collabs
- 2.6Reading Instagram Insights
Module 3: Mastering Facebook5 lessons
- 3.1Facebook for business in 2026
- 3.2How Facebook distributes content
- 3.3Facebook Reels, Stories and posts
- 3.4Facebook Groups and community
- 3.5Meta Business Suite: planner, inbox and insights
Module 4: Mastering TikTok6 lessons
- 4.1Setting up TikTok for business
- 4.2How the For You feed works
- 4.3Trends, sounds and the Commercial Music Library
- 4.4TikTok formats: videos, photo mode, Stitch, duets, replies and LIVE
- 4.5TikTok search and SEO
- 4.6TikTok Studio analytics and TikTok Shop basics
Module 5: Running Three Platforms4 lessons
- 5.1Choosing your main platform and adapting the plan
- 5.2A weekly multi-platform workflow
- 5.3Platform rules that protect your account
- 5.4Course recap and what comes next
03Followers To Customers: Data, DMs & Sales
Turning rented followers into contacts you own and customers you can count.View Followers To Customers CourseContact Now
Module 1: The Social Sales Funnel5 lessons
- 1.1From followers to customers
- 1.2Your profile as a shop window
- 1.3Lead magnets that people actually want
- 1.4Landing pages for social traffic
- 1.5Capturing data legally
Module 2: DM Automation with ManyChat5 lessons
- 2.1Why DMs sell
- 2.2Getting started with ManyChat
- 2.3Comment-to-DM flows step by step
- 2.4Story replies, ice breakers and capturing emails in DMs
- 2.5Automation without being a robot
Module 3: Tools & Workflow4 lessons
- 3.1Scheduling and publishing: the free route
- 3.2HubSpot: every platform from one place
- 3.3Links, tracking and attribution
- 3.4AI and content tools: helpful, not a replacement
Module 4: Selling on Social5 lessons
- 4.1Selling without being salesy
- 4.2Monthly promotions done right
- 4.3Product launches and reveals
- 4.4Giveaways and competitions: the rules and the reality
- 4.5Working with creators and user-generated content
Module 5: Measure, Report & Grow5 lessons
- 5.1Proving social media makes money
- 5.2The monthly social media report
- 5.3Running social media for clients
- 5.4Growing and scaling what works
- 5.5Your 90-day social media plan
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Social Media Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
All three social media courses: the plan, the platforms and the sales.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
3 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Elite
Everything in Essentials, plus one paid ads course of your choice: Meta, Google or LinkedIn.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
4 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Ultimate
The full social and paid toolkit — organic reach and the ads that scale it.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 6 courses
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Your ads course of choice can be Meta Ads, Google Ads or LinkedIn Ads from our paid advertising courses. Prices are one-off, per package.
Looking For Something A Little More Specific?
Not ready for a full bundle? Grab any single course on its own and get instant access to all the learning materials. (Tutor-marked assessments, tutoring and certificates are not included on standalone courses.)
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Social Media Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our social media courses are built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with sharper hooks, a posting plan you'll actually stick to and content that turns followers into customers, without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
Loved By Thousands Of Students
Real students, real results — promotions, pay rises, freelance wins and businesses scaled.
I bought this course expecting another superficial ‘do these 7 things’ programme. It is not that. Every module goes 3 layers deeper than you expect. I’ve taken what I’ve learned and added an extra £80k in revenue this year. The course paid for itself 40 times over.
I use frameworks from this course on every single client engagement. My clients have no idea where I got them. I’m charging £8,500 a month per client now — up from £4k before the course — and they all think I’m a genius. I owe whoever built this course about half my income.
I took this course as my MBA. I came in trying to scrape together a marketing strategy from YouTube and ended up with a real business. Did £620k in revenue this year — my first profitable year out of four. The thing nobody tells you is how detailed every module actually is.
Was charging £80/hour before this course. Now charging £180/hour and turning work away. The positioning + service productisation modules are the entire reason. I am the same person doing the same work. The course gave me the language and confidence to charge what it’s worth.
What sold me was the support inside this course. Got my assigned coach on a call within 24 hours when I was stuck on attribution. Most courses just point you at a forum. This one actually feels like having a mentor. Got promoted to Head of Growth six months after starting it.
left teaching last year and panicked I’d made a huge mistake. this course gave me the structure and confidence I needed. ten months in I run my own marketing consultancy and I genuinely earn more in a month than I did in 3 months of teaching. the course frameworks are literally what I sell.
Used to be a junior at an agency on £24k a year. Did the course in 4 months, started picking up freelance work on the side, quit my job in November. I’m on track to do £75k this year. Genuinely cannot believe this is my life — this course is the only reason I had the confidence to make the jump.
We’re in a deeply unsexy industry. Made my team of 5 take this course because none of the marketers I hire seem to know how to build a strategy from scratch. Three months on we have a proper plan, proper metrics, and a marketing function that actually generates leads. Revenue impact already £180k+.
I needed a course that covered everything because my team is too small to specialise. The breadth here is the killer feature. By module 8 I understood every channel my team runs, which meant I could actually manage them properly for the first time. CEO promoted me to VP Marketing the following quarter.
The way this course is structured is what makes it work. Most courses are 60 hours of videos and you forget everything. This one makes you actually do the work and get feedback. Went from junior to manager in 11 months. CMO uses my portfolio of work from the course as ‘example output’ when training new hires.
I bought this course expecting another superficial ‘do these 7 things’ programme. It is not that. Every module goes 3 layers deeper than you expect. I’ve taken what I’ve learned and added an extra £80k in revenue this year. The course paid for itself 40 times over.
I use frameworks from this course on every single client engagement. My clients have no idea where I got them. I’m charging £8,500 a month per client now — up from £4k before the course — and they all think I’m a genius. I owe whoever built this course about half my income.
I took this course as my MBA. I came in trying to scrape together a marketing strategy from YouTube and ended up with a real business. Did £620k in revenue this year — my first profitable year out of four. The thing nobody tells you is how detailed every module actually is.
Was charging £80/hour before this course. Now charging £180/hour and turning work away. The positioning + service productisation modules are the entire reason. I am the same person doing the same work. The course gave me the language and confidence to charge what it’s worth.
What sold me was the support inside this course. Got my assigned coach on a call within 24 hours when I was stuck on attribution. Most courses just point you at a forum. This one actually feels like having a mentor. Got promoted to Head of Growth six months after starting it.
left teaching last year and panicked I’d made a huge mistake. this course gave me the structure and confidence I needed. ten months in I run my own marketing consultancy and I genuinely earn more in a month than I did in 3 months of teaching. the course frameworks are literally what I sell.
Used to be a junior at an agency on £24k a year. Did the course in 4 months, started picking up freelance work on the side, quit my job in November. I’m on track to do £75k this year. Genuinely cannot believe this is my life — this course is the only reason I had the confidence to make the jump.
We’re in a deeply unsexy industry. Made my team of 5 take this course because none of the marketers I hire seem to know how to build a strategy from scratch. Three months on we have a proper plan, proper metrics, and a marketing function that actually generates leads. Revenue impact already £180k+.
I needed a course that covered everything because my team is too small to specialise. The breadth here is the killer feature. By module 8 I understood every channel my team runs, which meant I could actually manage them properly for the first time. CEO promoted me to VP Marketing the following quarter.
The way this course is structured is what makes it work. Most courses are 60 hours of videos and you forget everything. This one makes you actually do the work and get feedback. Went from junior to manager in 11 months. CMO uses my portfolio of work from the course as ‘example output’ when training new hires.
Ready To Master Social Media?
Submit your enquiry and our expert team will help you choose the right course or package for your goals.
Social Media Marketing Course FAQs
Straight answers on learning social media marketing, what our social media courses cover and how the training works.
Can I learn social media marketing online as a complete beginner?
Yes. Our online social media courses start with the foundations (how social media turns attention into customers, how platforms decide who sees your posts and how to plan a week of content) in Social Media Strategy & The 7-Day Content Plan, then move on to the platforms and selling. Everything is self-paced across three courses and 79 lessons.
Which social media course should I start with?
Start with Social Media Strategy & The 7-Day Content Plan. It's the plan every other course runs on: your audience, your content pillars and a job for every day of the week. Then take Short-Form Platforms to run it properly on Instagram, Facebook and TikTok, and finish with Followers To Customers to turn your audience into leads and sales.
How much do your social media courses cost?
Single social media courses are £149 each, with instant access to the learning materials. Packages add tutor support, community access and tutor-marked assessments: Essentials (all 3 social media courses) is £299 self-paced, £499 blended or £1,299 with Coaching Intensive; Elite (adds one paid ads course of your choice) is £399, £599 or £1,399; and Ultimate (6 courses, adding Paid Advertising Foundations and Ad Creative That Converts) is £499, £699 or £1,499.
Which social media platforms do you teach?
Instagram, Facebook and TikTok, each with a full module in Short-Form Platforms, plus how to run all three from one weekly plan without burning out. The strategy, content and selling lessons work on any platform.
Do the courses cover paid social ads?
The three social media courses focus on organic growth. For paid ads, the Elite and Ultimate packages add courses from our paid advertising courses, including Meta Ads for Facebook and Instagram advertising.
Do I need expensive kit to make videos?
No. The course shows you how to film on your phone (light, sound and framing) and edit with free tools like CapCut, Edits, Canva and Adobe, so you can start with what's already in your pocket.
Do you teach DM automation?
Yes. Followers To Customers has a full module on ManyChat: comment-to-DM flows, story replies, ice breakers and capturing emails in DMs, all without sounding like a robot.
Do I get a social media marketing certificate?
Our social media packages include tutor-marked assessments, and the Blended and Coaching Intensive paths lead to a certificate of completion from The Legacy Room, plus official certificate pathways from the likes of Google and HubSpot. Single courses don't include certificates.
Can a social media course help me become a social media manager?
Yes. The courses teach the full skill set a social media manager is hired for (strategy, content, platforms, community and reporting), including a lesson on running social media for clients. Blended and Coaching Intensive add live coaching and a community for support, and Coaching Intensive members also get access to real job and networking opportunities.
How long does it take to learn social media marketing?
The full programme is 79 lessons across three courses, around 16 hours of learning, and it's all self-paced. You can finish a single course in a few focused sessions or spread it over a few weeks.
Are the social media courses online and self-paced?
Yes. Every social media course is 100% online and self-paced, with lasting access to the materials and student support seven days a week. If you want more structure, the Blended path adds two live group workshops a week and Coaching Intensive adds a weekly one-to-one session.
Is there a social media course for business owners?
Yes. Plenty of our students are founders who want to run their own social media instead of paying an agency. All three courses are in the Essentials package, and our copywriting courses pair well for writing captions and offers that sell.