Followers To Customers Course
The social selling course that turns rented followers into contacts you own: a profile that sells, DMs that answer while you're up a ladder, and a monthly report that proves it in pounds.
- 5 Modules
- 24 Lessons
- 5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Google
Semrush- HubSpot
- Google
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- HubSpot
- Google
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- HubSpot
- Google
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- HubSpot
- Google
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- HubSpot
- Google
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- HubSpot
- Google
- Semrush
A Practical Online Social Selling Course
From Rented Followers to Customers You Own
Followers To Customers is the final course in our social media marketing courses, and the one that connects your content to the till. Like all our digital marketing courses, it's 100% online and self-paced. You'll map the social sales funnel, build lead magnets people actually want and landing pages that turn a tap into a contact, then set up DM automation with ManyChat that still sounds like a person, all within the UK rules on consent.
Followers are rented: the app decides who sees each post and can change the rules whenever it likes. This course builds the bridge to an owned list, then teaches social media sales without being salesy: offers that protect your margin, launches with a real waitlist, legal giveaways and creator partnerships done properly, plus a one-page monthly report in pounds. It builds on the Social Media Strategy Course and pairs well with our email marketing courses once the contacts arrive.
Who This Social Media Marketing Course Is For
- Business owners with a following but too few enquiries, sign-ups or sales
- Anyone who wants an email list they own instead of relying on one app
- Busy owners who want DMs answered quickly without sounding like a robot
- Freelancers running social media for clients who need to prove it pays
The problem it solves
A big following can still leave you with nobody to sell to. The app decides who sees each post and can change the rules any time.
What you'll be able to do
Turn followers into contacts you own, automate DMs that still sound human, run honest offers and prove what social earns in pounds.
Best for
Businesses with an audience that isn't yet turning into enquiries or sales.
What You'll Learn On This Social Media Marketing Course
- 1The Social Sales FunnelThe path from a stranger's thumb to a contact you own — and the UK rules that keep that list yours
- 2DM Automation with ManyChatOne word in the comments, a helpful reply in seconds: automation that still sounds like a person, inside the rules
- 3Tools & WorkflowThe quiet machinery behind the posts: a week loaded in one sitting, links that report back, and AI kept firmly on a lead
- 4Selling on SocialHow to sell without turning your feed into a price list: proof, honest offers, launches and creators done properly
- 5Measure, Report & GrowProving what social media earns in pounds, reporting it on one page, and growing what works without burning yourself out
Inside The Followers To Customers Course — Every Module
All 5 modules and 24 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — The Social Sales Funnel
The path from a stranger's thumb to a contact you own — and the UK rules that keep that list yours.
Lesson 1.1 — From followers to customers
- Why 1,400 email addresses can matter more on drop day than 18,000 followers.
- The funnel stage most small businesses skip, and the roofer who shows why it matters.
- The two-minute audit that shows how much of your audience you actually own.
Lesson 1.2 — Your profile as a shop window
- The five-second test you can run with a friend, a neighbour or your mum.
- Where Kav's main bio link always points, and why the shop has to wait one step.
- Why a call button nobody answers is worse than having no button at all.
Lesson 1.3 — Lead magnets that people actually want
- Why 'join our mailing list' gets ignored, and the small change that turns it into an offer.
- The free prize that attracts everyone — which is exactly the problem.
- The five-question quick-win test that most 40-page ebooks fail on sight.
Lesson 1.4 — Landing pages for social traffic
- How Maya's sign-up rate fell while her sign-ups more than tripled, and which number to trust.
- The nine parts of a page that turns a tap into a contact, in the order a thumb meets them.
- The page most people forget to design — and why it's where your shop finally appears.
Lesson 1.5 — Capturing data legally
- What surprises most people about the UK rules for DMs, and why it changes how you sell in them.
- The soft opt-in, and why it's far narrower than most small businesses assume.
- What to do when a follower types their email address into a public comment.
2Module 2 — DM Automation with ManyChat
One word in the comments, a helpful reply in seconds: automation that still sounds like a person, inside the rules.
Lesson 2.1 — Why DMs sell
- Two roofers, the same comment, and why only one of them is likely to get the job.
- The four doors into your DMs, and which one to lead with in posts versus Stories.
- Why replying by hand for a week beats building an automation on day one.
Lesson 2.2 — Getting started with ManyChat
- The TikTok catch every UK business needs to know before it builds a single flow.
- Why the free plan is perfect for testing and can buckle the moment a post takes off.
- The button that looks helpful in your first DM but never opens the conversation window.
Lesson 2.3 — Comment-to-DM flows step by step
- Why 'hi' and 'yes' make terrible keywords, and how to catch the people who type 'chek'.
- The extra step that turns a helpful freebie into a bait and switch.
- Why your own account is the worst place to test a flow you've just built.
Lesson 2.4 — Story replies, ice breakers and capturing emails in DMs
- How a single emoji reply to your daily Story can open a sales conversation.
- The consent exchange that turns a friendly DM into an email address you're allowed to use.
- The ready-made questions that greet first-time messagers, and where to find the words for them.
Lesson 2.5 — Automation without being a robot
- The five moments a bot should step aside and fetch a real person.
- Why being open about automation rarely puts people off, but being fooled does.
- The button-text tweak Leon tried on the next drop post, and what the numbers did next.
3Module 3 — Tools & Workflow
The quiet machinery behind the posts: a week loaded in one sitting, links that report back, and AI kept firmly on a lead.
Lesson 3.1 — Scheduling and publishing: the free route
- How to load a whole week into the platforms' own free schedulers in one sitting.
- Which posts are still better done live, however organised your week is.
- Why 'scheduled' isn't the same as 'finished' — and the 'last chance' post that proves it.
Lesson 3.2 — HubSpot: every platform from one place
- The catch spelled out in HubSpot's help pages, and why some of its own blog posts suggest otherwise.
- Who HubSpot earns its place for, and why a single small business usually doesn't need it.
- The 90-day reminder to put in your diary the moment you connect a Facebook Page.
Lesson 3.3 — Links, tracking and attribution
- Why a single capital letter can split your Instagram results into two different sources.
- The tiny Facebook audience that beat TikTok per follower, and why nobody moved a minute of effort.
- Why your best word of mouth is invisible to analytics, and what to do instead of chasing it.
Lesson 3.4 — AI and content tools: helpful, not a replacement
- Why AI drafts drift towards the same tired hooks everyone else is posting.
- When the platforms expect an AI label, and the AI image no label could ever rescue.
- The clickbait hook an AI tool put top of the list, and the ten-minute fix that made it sound like Dan again.
4Module 4 — Selling on Social
How to sell without turning your feed into a price list: proof, honest offers, launches and creators done properly.
Lesson 4.1 — Selling without being salesy
- What 'salesy' really means, and why it has nothing to do with how often you mention your product.
- Why telling people they don't need you yet can be one of the most persuasive posts you'll make.
- The review requests that look like good practice but sit squarely in the CMA's sights.
Lesson 4.2 — Monthly promotions done right
- What 15% off really does to the profit on a £24 box — the sum that stings.
- Why a well-built bundle can save the customer more than it costs you.
- When a 'free' bonus stops being free in the eyes of the CAP Code.
Lesson 4.3 — Product launches and reveals
- Why a pile of keyword comments isn't a waitlist, however many there are.
- How a waitlist tells you how many boxes to bake before a single one goes on sale.
- Kav's launch-day volume rule, and the running order Crumb & Co. follow from 7am to 8pm.
Lesson 4.4 — Giveaways and competitions: the rules and the reality
- What giveaways are really good for — and the job most businesses wrongly hire them to do.
- How a friendly giveaway can accidentally turn into an illegal lottery.
- Why 'like, follow and tag three friends' ticks three boxes, none of them good.
Lesson 4.5 — Working with creators and user-generated content
- Why a local creator with 4,000 followers can be worth more than a national one with 400,000.
- Who's on the hook when a gifted post goes out unlabelled — and it isn't only the creator.
- Why reposting a creator's video on your own account needs more than a thankyou.
5Module 5 — Measure, Report & Grow
Proving what social media earns in pounds, reporting it on one page, and growing what works without burning yourself out.
Lesson 5.1 — Proving social media makes money
- The question Leon asks every time a cookie video takes off, and how to finally answer it.
- Why 'organic' doesn't mean free, and the sum most small businesses never do.
- Why a roofer's low click rate isn't the problem it looks like, and the comparison that would fool you.
Lesson 5.2 — The monthly social media report
- Two reports about the same month — guess which one keeps the client.
- How to turn 'Link taps: 320' into a sentence that tells the owner what happens next.
- The final section that gets a report acted on rather than politely filed.
Lesson 5.3 — Running social media for clients
- Why a client's password is the one thing never to accept, and what to ask for instead.
- The 'silence rule' that stops posts stalling in a client's inbox, and the one exception.
- How scope creep arrives politely, and the two-option reply that stops it.
Lesson 5.4 — Growing and scaling what works
- Three ways to get more from a winning series without repeating yourself.
- The job to hand off first when you hire help, and the ones you should never let go of.
- Why boosting a post nobody engaged with just pays more people to ignore it.
Lesson 5.5 — Your 90-day social media plan
- Three courses, three big ideas, and the one system they add up to.
- Why your 90-day plan is deliberately small — and the week-three trap it's built to avoid.
- The three diary dates to set today, and what to do if you fall behind.
Which Package Is The Followers To Customers Course In?
One Of 3 Online Social Media Marketing Courses
You'll find the Followers To Customers course inside these packages — or take it on its own as a single online social media marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Social Media Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
All three social media courses: the plan, the platforms and the sales.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
3 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Elite
Everything in Essentials, plus one paid ads course of your choice: Meta, Google or LinkedIn.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
4 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Ultimate
The full social and paid toolkit — organic reach and the ads that scale it.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 6 courses
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Your ads course of choice can be Meta Ads, Google Ads or LinkedIn Ads from our paid advertising courses. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Social Media Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Followers To Customers Course is built like a game. You start one quick lesson and an hour later you're still going: protecting your streak, unlocking secret achievements and earning XP as you build a lead magnet people want, set up your first comment-to-DM flow and turn a page of numbers into a report that proves what social media earns. Every lesson ends with a knowledge check, so each level feels earned. We made it moreish on purpose, because the sooner you finish, the sooner you stop renting your audience.
Followers To Customers Course — Frequently Asked Questions
The questions people ask before they start turning followers into customers.
More About Our Online Social Media Marketing Courses
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Download The Full Social Media Marketing Curriculum
Get the complete 79-lesson breakdown across all 3 social media marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right social media marketing course or package.
