Social Media Strategy Course
Stop posting when you remember. This social media strategy course gives you the system: how platforms pick who sees what, a 7-day content plan and hooks that win the first three seconds.
- 5 Modules
- 29 Lessons
- 6 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Google
Semrush- HubSpot
- Google
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- HubSpot
- Google
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- HubSpot
- Google
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- HubSpot
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- HubSpot
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- Semrush
A Practical Online Course in Social Media Strategy
Seven Days, Seven Jobs, One Plan You'll Keep
This is where our social media marketing courses begin, and where your posting stops being random. Like all our online digital marketing courses, it's written for UK businesses. You'll learn how platforms decide who sees your posts, set goals that end in sales rather than likes, and build the 7-day content plan Kav uses whenever he signs a new client: seven days, seven jobs, and only one of them an outright sell.
Most accounts don't fail for lack of effort. They fail for lack of a system. This social media marketing training gives you one, then covers what most courses skip: hooks that win the first three seconds, scripts that end on a lead, calls to action that don't beg, and the UK rules on claims, testimonials and 'was' prices. When your plan is ready, run it on each app with the Instagram, Facebook & TikTok Course, then turn attention into sales with Followers To Customers.
Who This Social Media Marketing Course Is For
- Small business owners who post when they remember and want a plan that sticks
- Complete beginners who want to learn social media strategy online, from the ground up
- Freelancers and marketers who need a repeatable weekly content system they can rely on
- Anyone with plenty of likes but few enquiries who wants posts that lead somewhere
The problem it solves
Most businesses post when they remember, chase likes and wonder why the phone never rings. The missing piece is a system.
What you'll be able to do
Run a 7-day content plan you can keep up, write hooks that win the first three seconds and give every post a next step.
Best for
Small businesses and beginners who want a social media plan they'll actually stick to.
What You'll Learn On This Social Media Marketing Course
- 1Social Media Marketing FoundationsThe groundwork every post stands on — how platforms choose, what to aim for and who you're really talking to
- 2The 7-Day Content PlanSeven days, seven jobs — the weekly plan Kav uses with new clients, taken apart one day at a time
- 3Hooks, Scripts & TemplatesThe words that stop the scroll, hold attention through the middle and send people somewhere useful at the end
- 4Calls to Action & EngagementHow to ask for the next step without begging, look after the replies and spark debate without starting a fire
- 5Planning, Consistency & MeasuringWhere one good week becomes a month you can keep up, measure and sell from, without burning out
Inside The Social Media Strategy Course — Every Module
All 5 modules and 29 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Social Media Marketing Foundations
The groundwork every post stands on — how platforms choose, what to aim for and who you're really talking to.
Lesson 1.1 — How social media turns attention into customers
- The three jobs every post should do — and the one most accounts never get past.
- What organic social media really is, and the lottery-ticket thinking it replaces.
- Who you'll follow through every module: four businesses with very real problems.
Lesson 1.2 — How platforms decide who sees your posts
- Why the algorithm doesn't hate you, and what it's really paying attention to instead.
- The surprising thing TikTok says about follower counts that should cheer up every new account.
- How six popular myths, shadowbans included, stack up against what the platforms actually say.
Lesson 1.3 — Goals that matter: audience, data and sales
- Why an account with ten thousand followers can leave a business no better off.
- The two kinds of number you need: one proves it worked, the other warns you in time.
- Where every goal worth setting has to end — and why likes never make the cut.
Lesson 1.4 — Know your audience
- Where your customers are already describing their problems in public, free for you to read.
- The five things to know about your ideal customer, and why their exact words are gold.
- How to build an audience profile without turning real people into cartoons.
Lesson 1.5 — Positioning, brand voice and content pillars
- The one-line test that shows whether your positioning could belong to any competitor.
- How to pin down a brand voice in three words that won't drift when you're tired.
- What happens when content pillars meet the 7-day plan, and why the ideas stop running dry.
Lesson 1.6 — Engagement explained: what it is and how it's measured
- Why the same post can score three different engagement rates, and none of them is wrong.
- The change in how views are counted that trips up anyone reading an older guide.
- How a post with a lower engagement rate can still be the better post for your goal.
2Module 2 — The 7-Day Content Plan
Seven days, seven jobs — the weekly plan Kav uses with new clients, taken apart one day at a time.
Lesson 2.1 — The 7-day plan: why a weekly rhythm beats random posting
- Why only one day in seven is an outright sell — and what the other six are earning.
- The rules Kav attaches to the plan that make it hold up in real life, not just on paper.
- What a full week looks like for a Bristol Pilates studio, from Monday's episode to Sunday's offer.
Lesson 2.2 — Monday: episodic content
- What good television knows about bringing people back, and how a small business can borrow it.
- Why holding Part 2 hostage backfires, and the line that earns the follow instead.
- Which six series formats suit a business, and how to make old episodes easy to binge.
Lesson 2.3 — Tuesday: problem → solution content
- Why 'Brown stain on your ceiling?' beats 'Roofing issues?' every single time.
- The five beats behind every Tuesday post, and which one to fix first when you're stuck.
- Where UK advertising rules bite hardest, and the sceptic test that keeps your claims honest.
Lesson 2.4 — Wednesday: value content
- Why giving away your best tips rarely gives away the business.
- The four kinds of value, and why most businesses get stuck on just one of them.
- What a guide to local coffee has to do with Pilates — and why people save it.
Lesson 2.5 — Thursday: the free day
- Why 'post what you want' so often turns into posting nothing at all.
- The testimonial that could land you in trouble, even though a happy customer wrote it.
- How Thursday doubles as a low-risk test kitchen for new hooks and formats.
Lesson 2.6 — Friday: awareness + trend spin
- Why switching to a personal account won't make that chart song safe to use.
- How to borrow a trend's format without borrowing anyone's content.
- Where to spot trends early, and the three checks to run before you film one.
Lesson 2.7 — Saturday: day in the life
- The classic packing-video slip that broadcasts customers' details to thousands of strangers.
- When the owner should be the face of the account, and when the brand should be.
- Why an honest bad day can land better than your most polished video.
Lesson 2.8 — Sunday: the sell — hard and soft
- How to tell whether what you sell needs a hard sell or a soft one.
- The guilt-trip line that isn't just awkward — it's on a list of banned practices.
- Why TikTok wants one setting switched on before your Sunday sell goes out.
3Module 3 — Hooks, Scripts & Templates
The words that stop the scroll, hold attention through the middle and send people somewhere useful at the end.
Lesson 3.1 — Hooks: winning the first three seconds
- Why 'Hi everyone, so today I wanted to talk about…' costs you seconds you'll never get back.
- The three layers a strong hook works on at once, for viewers with the sound up or off.
- How to write ten hooks for one idea, then find the winner without guessing.
Lesson 3.2 — The hook → body → lead script
- Why Kav calls the end of every video the lead, not the ending.
- How long each part of a script should run, whether the video lasts 15 seconds or 60.
- The rule Kav applies the moment you've got three things to say in one video.
Lesson 3.3 — The top short-form content templates
- What comedians know about structure, and fourteen proven shapes that do the same job for video.
- Which template suits which day of the plan, and the one swap that cures a samey week.
- Why a reaction video can count as unoriginal, and what you have to add to make it yours.
Lesson 3.4 — Captions, on-screen text and keywords
- The three different things people mean by 'caption', and why mixing them up costs you.
- What hashtags are really for now, and the kind that does more harm than good.
- How to find the exact words your customers type into the search bar, and where to put them.
Lesson 3.5 — Carousels and posts that get saved and shared
- When a carousel beats the video you sweated over, and when it doesn't.
- The five parts of a carousel worth saving, starting with a cover that earns the swipe.
- Why some posts get saved and others get sent, and how to build for both.
4Module 4 — Calls to Action & Engagement
How to ask for the next step without begging, look after the replies and spark debate without starting a fire.
Lesson 4.1 — CTAs: every post needs a next step
- What one missing sentence cost a useful, well-filmed Reel seen by thousands.
- The shop-counter test that sorts a real CTA from engagement bait in seconds.
- How to match the ask to the goal, so each post moves people one rung closer to buying.
Lesson 4.2 — Where CTAs live: video, caption, pinned comment, Stories and bio
- How one ask, repeated in all the right places, becomes very hard to miss.
- The pinned-comment habit Kav uses on every post, and what goes in the second pin.
- Why your main link shouldn't point straight at the shop, and where Kav sends it instead.
Lesson 4.3 — Community management: comments, DMs and replies
- Why your comments section is really your shop counter — and what happens when nobody's behind it.
- How to tell a fair complaint from a troll, and why deleting the fair one backfires.
- The daily 20-minute routine that keeps the conversation going without eating your day.
Lesson 4.4 — Engagement tactics: Q&As, polls, giveaways and collabs
- The engagement tactic that's more overrated than it looks, and what it's really good for.
- How Story stickers turn quiet followers into a conversation that runs every day.
- Why a staff member scrolling the comments to pick a winner can land you in trouble.
Lesson 4.5 — Controversy and rage bait: what works and what backfires
- Why Crumb & Co. would never spell 'caramel' wrong on purpose, however many comments it got them.
- Which of four look-alike tactics is worth using, and which three the platforms push back on.
- How to hold a strong opinion without becoming the villain of your own comments section.
5Module 5 — Planning, Consistency & Measuring
Where one good week becomes a month you can keep up, measure and sell from, without burning out.
Lesson 5.1 — The monthly rhythm: end-of-month sales and offers
- The tale of two bakeries, and why the one that's always on sale gets scrolled past.
- How to design a monthly offer that doesn't train customers to wait for the discount.
- What 'Extended by popular demand!' gives away, and the UK rules on deadlines and 'was' prices.
Lesson 5.2 — Launch campaigns: building up to a product launch or reveal
- How to run the weeks before a launch with the plan you already have.
- The five tools that have people waiting before launch day even arrives.
- What a launch-day running order looks like, from the 8am reveal to the 8pm update.
Lesson 5.3 — Consistency without burnout: calendars, batching and repurposing
- Why the burst-then-vanish pattern is so common, and the system that finally breaks it.
- How one good value video becomes six pieces of content, each native to where it lands.
- The batching order that swaps an hour a day for a few focused sittings a week.
Lesson 5.4 — Measuring what matters: the monthly review
- The 15-minute weekly scorecard that answers the question every owner asks about social media.
- Why cutting posts on engagement rate alone can lose you the ones doing their job.
- How a roofer's September review turns a month of numbers into keep, change or stop.
Lesson 5.5 — Your 30-day plan and what comes next
- The eight parts of your 30-day plan, and why two of them have to come first.
- What to have ready before day one, including the buffer that rescues a bad week.
- Why missing a few days shouldn't send you back to square one.
Which Package Is The Social Media Strategy Course In?
One Of 3 Online Social Media Marketing Courses
You'll find the Social Media Strategy course inside these packages — or take it on its own as a single online social media marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Social Media Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
All three social media courses: the plan, the platforms and the sales.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
3 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Elite
Everything in Essentials, plus one paid ads course of your choice: Meta, Google or LinkedIn.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
4 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Ultimate
The full social and paid toolkit — organic reach and the ads that scale it.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 6 courses
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Your ads course of choice can be Meta Ads, Google Ads or LinkedIn Ads from our paid advertising courses. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Social Media Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Social Media Strategy Course is built like a game. You open one quick lesson, and an hour later you're still going: keeping your streak alive, unlocking secret achievements and earning XP as you work out how the platforms really choose, write ten hooks for a single idea and map out your own 7-day content plan. Every lesson ends with a quick knowledge check, so each new level feels earned. We made it moreish on purpose, because the more you want to come back, the sooner your first planned week goes live.
Social Media Strategy Course — Frequently Asked Questions
Quick answers on price, packages, time and certificates before you start planning your week.
More About Our Online Social Media Marketing Courses
Is this course right for complete beginners to social media marketing?
Why do so many business accounts get likes but no customers?
How long does it take to complete, and can I go at my own pace?
What does this social media strategy course cover that others skip?
Which social media packages is this strategy course part of?
Do I get a certificate for completing the strategy course?
How much does the strategy course cost if I buy it on its own?
What should I take after mastering the 7-day content plan?
Download The Full Social Media Marketing Curriculum
Get the complete 79-lesson breakdown across all 3 social media marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right social media marketing course or package.
