Instagram, Facebook & TikTok Course
An Instagram marketing course with TikTok and Facebook built in. Film on your phone, edit with free tools and adapt one plan to each app's rules, so three platforms stop feeling like three jobs.
- 5 Modules
- 26 Lessons
- 5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
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A Practical Online Instagram Marketing Course
One Strategy, Three Dialects, No Guesswork
The Instagram, Facebook & TikTok Course is the second of our social media marketing courses, and one of the most hands-on digital marketing courses we teach. Part Instagram course, part Facebook marketing course, part TikTok marketing playbook, it shows you how to film on your phone, edit with free tools like CapCut, Edits and Canva, and adapt every post to each app's formats, safe zones and rules.
Three apps means three sets of rules, and small slips quietly cost you viewers: a watermark that marks your Reel as a copy, a trending sound your account can't use, a caption full of engagement bait that gets pushed down the feed. You'll learn what each platform rewards, how to read Insights and TikTok Studio in ten minutes a week, and how to pick a main platform from evidence, not a hunch. It builds on the Social Media Strategy Course and leads into Followers To Customers.
Who This Social Media Marketing Course Is For
- Business owners who want Instagram, Facebook and TikTok working without tripling the workload
- Anyone with a 7-day content plan who now needs to run it on each app
- Freelancers and marketers who look after Reels, Pages and TikTok accounts for clients
- Phone-only creators who want better light, sound and editing without buying new kit
The problem it solves
Three apps, three sets of rules. Post the same clip everywhere and small slips quietly cost you viewers on two of them.
What you'll be able to do
Film, edit and adapt one week of content for Instagram, Facebook and TikTok, then read each app's numbers and know what to change.
Best for
Anyone running Instagram, Facebook or TikTok from a phone and a busy diary.
What You'll Learn On This Social Media Marketing Course
- 1Short-Form EssentialsThe shared skills behind every platform — shape, light, sound, free editing and one video posted three ways
- 2Mastering InstagramInstagram set up to sell: a shop-window profile, Reels for strangers, Stories for regulars and numbers you can read
- 3Mastering FacebookWhere local customers ask for recommendations and check you're real — and how to make your Page pass the test
- 4Mastering TikTokThe app where a brand-new account can reach thousands of strangers, and the rules that decide whether yours does
- 5Running Three PlatformsThree platforms, one business and only so many hours — how to pick a lead, share the load and stay safe
Inside The Instagram, Facebook & TikTok Course — Every Module
All 5 modules and 26 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Short-Form Essentials
The shared skills behind every platform — shape, light, sound, free editing and one video posted three ways.
Lesson 1.1 — One strategy, three platforms
- What each app is best at for a business, and why the cast don't all lead with the same one.
- The 'three dialects' idea that keeps one plan working on three very different apps.
- Why being everywhere at once sounds safe, and what usually happens to the businesses that try.
Lesson 1.2 — Short-form video basics: formats, lengths and safe zones
- The one shape to film and export in, so every video looks at home on all three apps.
- Why Instagram's 20-minute Reel limit doesn't mean 20 minutes of reach.
- Where the buttons sit on each app, and how to keep your words and faces out from under them.
Lesson 1.3 — Filming on your phone: light, sound and framing
- Why a window does more for your picture than any camera upgrade, and which way to face it.
- The sound problem viewers won't forgive, even when they'll put up with a soft picture.
- How to talk to camera without freezing, with a little help from a free teleprompter.
Lesson 1.4 — Free editing tools: CapCut, Edits, Canva and Adobe Express
- The seven edits a marketer needs, and the fancy extras you can happily skip.
- Which of four free editing tools suits you, depending on where you post most.
- Where to find free official tutorials, including two courses that end in a certificate.
Lesson 1.5 — Cross-posting the right way
- Why the lazy way of cross-posting gets two of your three uploads quietly held back.
- The watermark fixes that don't fix anything, and what to do instead.
- How to have Instagram share your Reels to Facebook for you, and when not to let it.
2Module 2 — Mastering Instagram
Instagram set up to sell: a shop-window profile, Reels for strangers, Stories for regulars and numbers you can read.
Lesson 2.1 — Setting up Instagram for business
- Which of Instagram's account types a business needs, and how to switch in about a minute.
- The few seconds a stranger gives your profile, and what they need to see in them.
- How a four-part formula turns a couple of short lines into a bio that does its job.
Lesson 2.2 — How Instagram recommends content
- Why Instagram doesn't run one algorithm, and what each of its rankings is looking for.
- What 'per reach' really means, and why a smaller Reel can beat a bigger one.
- Where to check whether your account can be recommended before you blame a shadowban.
Lesson 2.3 — Reels and carousels that grow an account
- The Reels checklist Instagram publishes itself, and what each tip means for a small business.
- How many Reels a month Instagram's fastest growers post, and how to read that figure fairly.
- Why Trial Reels belong in your weekly routine, and what to do with the winners.
Lesson 2.4 — Instagram Stories every day
- How Close Friends works as a VIP list, and Highlights as a menu that never closes.
- The five-frame Story sequence that earns a tap, invites a reply and ends with a link.
- Why your Story reply count may look suspiciously empty, and where to find the real number.
Lesson 2.5 — DMs, broadcast channels, Notes, Live and collabs
- Why one 'Is there space on Thursday?' message is worth more than a hundred likes.
- What to say in the first three minutes of a Live, and how to plan the rest.
- The collab labels that don't count under UK ad rules, even though they're everywhere.
Lesson 2.6 — Reading Instagram Insights
- The split in Insights that shows how many new people found you this week.
- What skip rate tells you about your hook that the like count never will.
- How ten minutes a week and five questions turn a page of numbers into decisions.
3Module 3 — Mastering Facebook
Where local customers ask for recommendations and check you're real — and how to make your Page pass the test.
Lesson 3.1 — Facebook for business in 2026
- Why Facebook still earns its place for a Sheffield roofer, even if it rarely starts the trends.
- The difference between a Page and professional mode, and the three rows that settle it.
- How to give a freelancer access to your Page without ever handing over your login.
Lesson 3.2 — How Facebook distributes content
- The five kinds of engagement bait Meta demotes, and the honest version of each.
- Why a clean caption can still be demoted — because of what you said out loud.
- What Meta says about links in captions, and the test worth running on your own Page.
Lesson 3.3 — Facebook Reels, Stories and posts
- What 'every video is now a Reel' means for the landscape clip on your camera roll.
- Why a plain photo of this month's offer can still outsell your best edit.
- When to cross-post from Instagram, and when Facebook deserves a version of its own.
Lesson 3.4 — Facebook Groups and community
- How to answer 'Can anyone recommend a roofer?' without becoming the business everyone mutes.
- When it's worth running your own Group, and when you're better off joining other people's.
- Why an email typed into a membership question comes with strings attached.
Lesson 3.5 — Meta Business Suite: planner, inbox and insights
- How a message left unread for four days cost a roofer a job, and the free tool that stops it.
- Why automation should acknowledge a message but never be the one doing the selling.
- The weekly Business Suite routine that puts most of your time where the money is.
4Module 4 — Mastering TikTok
The app where a brand-new account can reach thousands of strangers, and the rules that decide whether yours does.
Lesson 4.1 — Setting up TikTok for business
- How your account type quietly decides which music you can use and which tools you get.
- The three levels of business access on TikTok, and the free step that makes your link appear.
- Why an adult should own the account, even when a teenager in the family helps run it.
Lesson 4.2 — How the For You feed works
- What TikTok says it looks at, in its own words, and which signals carry the most weight.
- The things that quietly keep a video off the For You feed, from QR codes to undisclosed sells.
- Why retention is your practical scoreboard when you can't see what TikTok predicts.
Lesson 4.3 — Trends, sounds and the Commercial Music Library
- Where duets and Stitches catch businesses out when they jump on a trending sound.
- The four stages of a trend, and the moment it's best to make your own version.
- How a Manchester bakery kept the joke and changed the one thing that put them at risk.
Lesson 4.4 — TikTok formats: videos, photo mode, Stitch, duets, replies and LIVE
- The handful of formats worth your time out of the dozen TikTok offers you.
- How one comment can turn into next week's video, three different ways.
- What a business can do with TikTok LIVE, and the requirements to check first.
Lesson 4.5 — TikTok search and SEO
- Why a searcher is one of the warmest viewers you'll ever get.
- The popular claim about what TikTok search reads that TikTok has never officially confirmed.
- How a Sheffield roofer turns one search into a keyword map for his whole week.
Lesson 4.6 — TikTok Studio analytics and TikTok Shop basics
- The chart that shows the exact second people stopped watching, and how to read its shape.
- Why a TikTok Shop sale doesn't put the customer on your list, and Kav's fix for it.
- What a ten-minute weekly check covers, including the only 'best time to post' worth trusting.
5Module 5 — Running Three Platforms
Three platforms, one business and only so many hours — how to pick a lead, share the load and stay safe.
Lesson 5.1 — Choosing your main platform and adapting the plan
- Why Dan's Instagram gets almost none of his time — and why that's the right call.
- The five questions that pick your main platform from evidence, not a hunch.
- Which day of the 7-day plan travels worst between apps, and what to do about it.
Lesson 5.2 — A weekly multi-platform workflow
- Where the hours really go when you run three platforms, and it isn't the filming.
- The adapt step that turns one week of content into three, with a checklist that keeps it quick.
- How to split the work between owner and freelancer so nothing falls through the gap.
Lesson 5.3 — Platform rules that protect your account
- The 'your Page will be deleted in 24 hours' message, and how to see it for what it is.
- Why every account runs on two rulebooks, and where each app tells you where you stand.
- What to do, step by step, if you're restricted or locked out of your own account.
Lesson 5.4 — Course recap and what comes next
- How to run the next four weeks across all three platforms, one focus at a time.
- The habits that hold everything together, whichever app you happen to open.
- What Course 03 adds, as your audience becomes contacts you actually own.
Which Package Is The Instagram, Facebook & TikTok Course In?
One Of 3 Online Social Media Marketing Courses
You'll find the Instagram, Facebook & TikTok course inside these packages — or take it on its own as a single online social media marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Social Media Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
All three social media courses: the plan, the platforms and the sales.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
3 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Elite
Everything in Essentials, plus one paid ads course of your choice: Meta, Google or LinkedIn.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
4 courses included
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Ultimate
The full social and paid toolkit — organic reach and the ads that scale it.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 6 courses
- 01. Strategy & 7-Day Plan
- 02. Short-Form Platforms
- 03. Followers To Customers
- 04. Ads Course Of Your Choice
- 05. Paid Ads Foundations
- 06. Ad Creative That Converts
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Your ads course of choice can be Meta Ads, Google Ads or LinkedIn Ads from our paid advertising courses. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Social Media Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Instagram, Facebook & TikTok Course is built like a game. You tap into one quick lesson and an hour later you're still at it: guarding your streak, unlocking secret achievements and earning XP as you master safe zones, write a bio that does its job and learn to read the chart that shows the exact second people stopped watching. Every lesson ends with a knowledge check, so each level feels earned. We made it moreish on purpose, because the more you come back, the sooner three apps feel like one routine.
Instagram, Facebook & TikTok Course — Frequently Asked Questions
What people usually ask before they enrol on the Instagram, Facebook & TikTok Course.
More About Our Online Social Media Marketing Courses
Why does my best TikTok flop when I upload it to Instagram?
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What does the Instagram, Facebook & TikTok Course cost?
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Download The Full Social Media Marketing Curriculum
Get the complete 79-lesson breakdown across all 3 social media marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right social media marketing course or package.
