Maximising AOV & ROAS Course
The ROAS course that starts at the checkout. Lift average order value with order bumps, upsells, bundles and funnels, judged on profit, so you can afford the clicks rivals let go.
- 5 Modules
- 27 Lessons
- 5.5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Microsoft
HubSpot
Semrush- Google
- Microsoft
- HubSpot
- Semrush
- Google
- Microsoft
- HubSpot
- Semrush
- Google
- Microsoft
- HubSpot
- Semrush
- Google
- Microsoft
- HubSpot
- Semrush
An Online ROAS Course That Starts At The Checkout
Learn To Raise Average Order Value Online
This is the profit course in our paid advertising courses: five modules, 27 written lessons and around five and a half hours on making every sale worth more. Like all our online digital marketing courses, it's 100% online and self-paced. You'll learn the economics of profitable ads, then build order bumps, one-click upsells, downsells, cross-sells, subscriptions and bundles, and put them in an order that adds profit, not just revenue.
Why does it matter? Once everyone rents the same AI bidding, the edge moves to what happens after the click. Two shops can pay the same for a click, and the one earning more per order can keep bidding when the other has to drop out. This paid ads training judges every offer on profit rather than a flattering dashboard, feeds order value back to Google and Meta, and keeps you inside UK rules on extras, pricing and dark patterns. Get the page right first with Landing Pages For Paid Traffic.
Who This Paid Advertising Course Is For
- Online shop owners who want more profit from every order their ads bring in
- Paid ads managers whose ROAS has stalled even though the bidding looks sound
- Service, SaaS and B2B businesses that want bigger first orders and smarter packages
- Anyone adding order bumps or upsell apps who wants to know if they really pay
The problem it solves
Most advertisers chase cheaper clicks with the same AI bidding as everyone else, while the real edge sits at the checkout.
What you'll be able to do
Add order bumps, upsells, downsells and bundles in the right order, judge each on profit and know the most you can pay per click.
Best for
Shop and service owners who want each sale to be worth more, profitably.
What You'll Learn On This Paid Advertising Course
- 1The Economics of Profitable AdsWhy profit per order, not revenue, sets the most you can pay for a click — and how to make the platforms notice
- 2Order BumpsOne tick, one small extra, at the exact moment someone has already decided to buy — done profitably and legally
- 3Upsells & DownsellsThe second after payment is the most valuable moment in your funnel — here's how to use it without spoiling it
- 4Building the Upsell FunnelPut the pieces in the right order, do the compound maths, and find the levers that work beyond the checkout
- 5Doing It RightRelevant, profitable, lawful, well built and properly measured: the five tests every offer has to pass
Inside The Maximising AOV & ROAS Course — Every Module
All 5 modules and 27 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — The Economics of Profitable Ads
Why profit per order, not revenue, sets the most you can pay for a click — and how to make the platforms notice.
Lesson 1.1 — AOV and ROAS: the numbers that decide profit
- The £80-or-£120 customer question that splits a room of business owners.
- The bundle that doubles a loyal customer's order, and what it quietly does to her profit.
- Three things that push AOV up and profit down at the same time.
Lesson 1.2 — The revenue formula: traffic, conversion and AOV
- The three numbers behind every pound of online revenue, and which is cheapest to move.
- Why buying more traffic can simply help you lose money faster.
- What revenue per visitor reveals that conversion rate and AOV hide on their own.
Lesson 1.3 — Why AOV is the highest-leverage lever in 2026
- Why bidding stopped being your edge once everyone started renting the same machine.
- How a rival with the same AI and the same conversion rate can outbid you on contested clicks.
- The lever no competitor can touch, and why it works on every channel at once.
Lesson 1.4 — How lifting AOV directly lifts your ROAS
- The add-on that adds more to the basket and less to the bank.
- Why a low-margin extra can raise your AOV and your break-even ROAS at the same time.
- How much more profit per order Hearth & Wick needs before its first sale stops losing money.
Lesson 1.5 — Beyond the first order: repeat purchases and lifetime value
- A candle burns down, a boiler doesn't — and why that decides what each can pay for a customer.
- How to measure repeat rate from one month's new customers, using only your own orders.
- The cash-flow warning that comes attached to every higher lifetime value.
Lesson 1.6 — Feeding order value back to the ad platforms
- Why your post-purchase upsells may be invisible to Google and Meta, and what that does to bidding.
- Why a bidder fed revenue will happily chase the wrong add-on.
- The single test order that shows whether your shop, Google Ads and Meta agree on a sale.
2Module 2 — Order Bumps
One tick, one small extra, at the exact moment someone has already decided to buy — done profitably and legally.
Lesson 2.1 — What an order bump is and why it works
- The 1981 study that explains why a small extra feels even smaller beside a bigger basket.
- Why a good bump can lift profit faster than it lifts order value.
- The one legal rule no order bump can bend, however small the extra.
Lesson 2.2 — The best order bumps for your products
- Why the bump most people would tick isn't the one that earns the spot.
- The courier rule that can knock an obvious bump straight off the shortlist.
- Ledgerly's choice: a one-off bump that pays today, or a recurring one worth more on paper.
Lesson 2.3 — Placing and presenting the bump at checkout
- Where a bump can sit on Shopify, and the spot that needs a Plus plan.
- Why a pop-up bump with a countdown can sell more trimmers and make less money.
- How to write a bump in one line that sells the benefit and shows the full price.
Lesson 2.4 — The types of order bump (and which to use)
- The six types of order bump, and the one that comes with legal strings attached.
- Why a 'protection' bump can end up selling customers rights they already have.
- What three months of real refunds did to the sums on Hearth & Wick's yearround bump.
3Module 3 — Upsells & Downsells
The second after payment is the most valuable moment in your funnel — here's how to use it without spoiling it.
Lesson 3.1 — The one-click upsell (OTO): the highest-leverage offer
- The customers who never see your one-click upsell, and why it changes the maths.
- Why calling an offer 'one-time' can land you in trouble if it isn't.
- How a travel trio can carry a real discount and still keep its profit.
Lesson 3.2 — Why post-purchase upsells convert so well
- The three reasons post-purchase offers convert, and why one makes them the safest place to experiment.
- How to read an upsell app's take-rate claims with the right amount of scepticism.
- Why the bank-statement test tells you more about an upsell than its take rate.
Lesson 3.3 — Downsells: capturing the customers who decline
- What to offer the nine in ten who say no to your upsell, once and politely.
- How a downsell can quietly teach your regulars to wait for the cheaper offer.
- Why 'No, I'll let my home smell boring' belongs nowhere near your decline button.
Lesson 3.4 — Cross-sells and thank-you page offers
- The thank-you page offer that builds the next order instead of squeezing this one.
- How to run refer-a-friend without falling foul of PECR.
- Why a next-order discount card has to pay for the customers who'd have returned anyway.
Lesson 3.5 — Subscriptions, subscribe-and-save and memberships
- How churn turns into lifetime value, and the point where a subscription discount stops paying.
- What Ledgerly's monthly and annual plans really do to profit, payback and cash flow.
- The five habits that keep a subscription offer on the right side of UK rules.
4Module 4 — Building the Upsell Funnel
Put the pieces in the right order, do the compound maths, and find the levers that work beyond the checkout.
Lesson 4.1 — The architecture of a profit-maximising funnel
- The seven stages from ad to repeat order, and the one job each of them must do.
- Why the ask should only grow as fast as the customer's commitment.
- What happens when every offer you own crowds onto the same path to payment.
Lesson 4.2 — Sequencing bumps, upsells and downsells
- How three good offers in the wrong order can earn less than one offer on its own.
- The basket check most shops forget before they show an upsell.
- Why a parcel has a clock, and what it means for when you make an offer.
Lesson 4.3 — The compound maths of stacked offers
- How a 15% bump, a 10% upsell and an 8% downsell add up to a different bid ceiling.
- Why the take rate your app quotes isn't the one your bids need.
- The sceptical finance director's test every stacked funnel should pass before you raise a bid.
Lesson 4.4 — Bundles, thresholds and other AOV levers
- Why free delivery is never free, and what a threshold really costs on each qualifying order.
- When a gift with purchase is just a discount with better branding.
- The supermarket cereal ruling that shows exactly how not to price a multibuy.
Lesson 4.5 — Pricing tiers, anchors and decoys
- Why adding a cheaper bottom tier can drag average profit down while the range looks more tempting.
- What the research really says about decoy pricing, and what it doesn't.
- The 'was' price rules that can turn a clever anchor into an ASA ruling.
Lesson 4.6 — Raising order value in services, SaaS and B2B
- How a boiler quote becomes a checkout, with good, better and best packages.
- The service plan wording that can quietly turn a boiler add-on into regulated insurance.
- Why upgrade prompts in a customer's first week tend to fall on deaf ears.
5Module 5 — Doing It Right
Relevant, profitable, lawful, well built and properly measured: the five tests every offer has to pass.
Lesson 5.1 — Relevance: the rule that makes or breaks it
- The good-shop-assistant question every offer has to pass before it goes live.
- Why the same refill subscription is a perfect offer for one customer and an odd one for the next.
- What an off-topic offer really costs once refunds and lost repeat orders are counted.
Lesson 5.2 — Protecting margin (AOV isn't a vanity metric)
- How '25% off when you spend £70' can lift AOV and ROAS while profit goes backwards.
- The regular customer who gets £20 off without changing a single thing.
- Which four numbers to put beside AOV every time you change an offer.
Lesson 5.3 — The rules: consent, extras and dark patterns
- The checkout extras that are perfectly legal, and the near-identical ones that aren't.
- Why the fee for paying by card has no place in your total, however small it is.
- Sludge and sneaking: the quieter dark patterns regulators are watching for at checkout.
Lesson 5.4 — Building funnels: the tools and how it fits together
- Why your funnel map should come before your funnel tool, not after the demo.
- When an all-in-one funnel builder makes sense, and the trade-off it asks of a shop.
- The test orders to place through every payment route before a funnel goes live.
Lesson 5.5 — Measuring and testing AOV offers
- Why an app that says it 'generated £600' is answering the wrong question.
- How hiding every offer from a random fifth of customers shows what the offers are really worth.
- The one-page monthly dashboard that keeps every offer app honest.
Lesson 5.6 — Common AOV and funnel mistakes (and how to avoid them)
- How a checkout box can become pre-ticked during a theme update without anyone noticing.
- Why every extra penny of profit per visitor is worth more than it sounds.
- A monthly AOV health check, and the road into Course 09, the programme's final course.
Which Package Is The Maximising AOV & ROAS Course In?
One Of 9 Online Paid Advertising Courses
You'll find the Maximising AOV & ROAS course inside the Ultimate package — or take it on its own as a single online paid advertising course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Paid Advertising Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills to plan, launch and run profitable campaigns on Meta.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Strategy & Funnel
- 03. Ad Creative
- 04. Google Ads
- 05. Meta Ads
- 06. LinkedIn Ads
- 07. Landing Pages
- 08. AOV & ROAS
- 09. Testing & Scaling
Elite
Everything in Essentials, plus Google Ads and the testing that scales what works.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Strategy & Funnel
- 03. Ad Creative
- 04. Google Ads
- 05. Meta Ads
- 06. LinkedIn Ads
- 07. Landing Pages
- 08. AOV & ROAS
- 09. Testing & Scaling
Ultimate
Every paid advertising course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 9 courses
- 01. Foundations
- 02. Strategy & Funnel
- 03. Ad Creative
- 04. Google Ads
- 05. Meta Ads
- 06. LinkedIn Ads
- 07. Landing Pages
- 08. AOV & ROAS
- 09. Testing & Scaling
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Paid Advertising Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Maximising AOV & ROAS Course is built like a game. You dip into one quick lesson, and an hour later you're still going: protecting your streak, unlocking achievements and levelling up through order bumps, one-click upsells and the compound maths of stacked offers. A knowledge check closes every lesson, so the XP reflects what you actually know. We made it hard to put down on purpose, because the sooner you finish, the sooner you can start building offers that make each order worth more.
Maximising AOV & ROAS Course — Frequently Asked Questions
Everything you might want to know before you enrol on our AOV and ROAS training.
More About Our Online Paid Advertising Courses
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Download The Full Paid Advertising Curriculum
Get the complete 250-lesson breakdown across all 9 paid advertising courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right paid advertising course or package.
