AI Search & GEO Course
Get cited in AI Overviews, ChatGPT, Perplexity and Gemini — the next frontier of search visibility, from scratch. The AI SEO (GEO) course for staying visible as search changes.
- 5 Modules
- 18 Lessons
- 3.5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Semrush
Ahrefs
Yoast
OpenAI
Anthropic
Microsoft- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
An Online SEO Course For AI Search & GEO
Learn SEO Online, At Your Own Pace
Get cited in AI Overviews, ChatGPT, Perplexity and Gemini — the next frontier of search visibility, from scratch. The AI SEO (GEO) course for staying visible as search changes. It sits inside The Legacy Room's SEO courses — a complete online SEO training programme that takes you from total beginner to ranking, getting cited and pulling in traffic that doesn't cost a penny per click.
Every lesson is practical and up to date — no dusty theory, just the SEO that works today. It’s one of 11 online SEO courses in our digital marketing courses, so you can take it on its own or as part of a complete SEO training programme.
Who This SEO Course Is For
- SEOs future-proofing against AI search
- Marketers who want their brand recommended by AI
- Founders worried about losing clicks to AI answers
- Anyone getting ahead of the curve
The problem it solves
Watching AI answers swallow the clicks your rankings used to earn.
What you'll be able to do
Become the brand AI search cites — visible across AI Overviews, ChatGPT, Perplexity and Gemini.
Best for
Anyone who wants to win the next era of search, not just the last one.
What You'll Learn On This SEO Training Course
- 1The Shift to AI SearchWhat's actually happening to search — the players, the mechanics, and the new rules of visibility
- 2Getting Cited by AIThe concrete moves that make an AI choose your content as the source worth quoting
- 3Entities & Technical GEOThe entity and technical foundations that decide whether AI can understand and reach you at all
- 4Off-Site Signals for AIThe biggest GEO surprise — what the rest of the web says about you matters as much as your own site
- 5Measuring & Future-ProofingHow to measure something this new — and how to stay visible whatever search becomes
Inside The AI Search & GEO Course — Every Module
All 5 modules and 18 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — The Shift to AI Search
What's actually happening to search — the players, the mechanics, and the new rules of visibility.
Lesson 1.1 — Introduction to AI search and GEO
- What GEO (generative engine optimisation) is, where it came from, and why "citation is the new ranking."
- The shift from ten blue links to a single AI answer — and what it means for you.
- Why this is the most important change in search since Google itself.
Lesson 1.2 — The players: AI Overviews, ChatGPT, Perplexity, Gemini
- A clear-eyed tour of the AI engines now answering your customers' questions.
- How each one finds and cites sources differently — and why that matters for you.
- Where the real attention is shifting, and where it's heading next.
Lesson 1.3 — How AI search retrieves and cites sources (RAG)
- The behind-the-scenes mechanism that decides which sources an AI quotes.
- Why understanding "retrieval" is the key to getting cited.
- How knowing the plumbing lets you put yourself in the answer.
Lesson 1.4 — GEO vs SEO vs AEO
- The difference between the acronyms — and what actually changes in practice.
- How GEO builds on SEO rather than replacing it.
- Why good SEO is still your foundation in the AI era, not a relic.
2Module 2 — Getting Cited by AI
The concrete moves that make an AI choose your content as the source worth quoting.
Lesson 2.1 — Structuring content for AI extraction
- How to format content so an AI can lift a clean answer straight from your page.
- The structure that makes you easy to quote — and being quotable is being cited.
- Why most content is invisible to AI search for reasons that are easy to fix.
Lesson 2.2 — Quick answers, listicles and citable formats
- The specific formats AI engines reach for again and again when building answers.
- How a well-placed direct answer near the top can win the citation.
- Why "best of" lists and clean comparisons get pulled into AI responses so often.
Lesson 2.3 — Statistics, quotes and authority signals
- The research-backed finding that adding stats and quotes measurably lifts AI citations.
- How specific numbers and credible quotes make your content irresistible to quote.
- Why authority signals are doing double duty in the AI era.
Lesson 2.4 — Content freshness and the citation decay problem
- Why AI favours fresh content — and how citations quietly decay as pages age.
- The freshness signals that keep you in the answer instead of fading out.
- How to keep earning citations long after you hit publish.
3Module 3 — Entities & Technical GEO
The entity and technical foundations that decide whether AI can understand and reach you at all.
Lesson 3.1 — Entity SEO and the knowledge graph
- Why AI has to recognise you as a known "entity" before it'll ever cite you.
- How to become a recognised entity in the knowledge bases AI draws on.
- The reason unknown brands get ignored while recognised ones get quoted.
Lesson 3.2 — Structured data for AI understanding
- How schema helps AI grasp exactly what you are — and the honest limits of that.
- The markup that reinforces your meaning in machine-readable form.
- Why structured data is a helpful signal for AI, not a magic citation button.
Lesson 3.3 — AI crawler access, robots.txt and llms.txt
- The critical mistake that quietly blocks you from the AI engines you want citing you.
- The difference between training bots and the retrieval bots you must let in.
- The honest truth about llms.txt — what it is, and why the hype outruns reality.
Lesson 3.4 — Server-side rendering and accessibility for AI
- Why AI crawlers often can't run JavaScript — and how that hides your content.
- How to make sure your content is actually visible to the AI search engines, not just to browsers.
- The reason paywalled and JS-buried content stays out of AI answers.
4Module 4 — Off-Site Signals for AI
The biggest GEO surprise — what the rest of the web says about you matters as much as your own site.
Lesson 4.1 — Brand mentions and why AI weights them
- Why what the web says about you may matter more to AI than your own website.
- How brand mentions — even unlinked — build the reputation AI relies on.
- The shift from links to mentions, and what it means for your strategy.
Lesson 4.2 — Being present where AI looks (Reddit, reviews, third-
- The specific sources AI leans on — and how to make sure you're well- represented there.
- Why Reddit, reviews and "best of" lists quietly shape what AI says about you.
- How to build genuine presence where it counts (without spamming your way in).
Lesson 4.3 — Optimising for specific AI platforms
- How to tailor your AI SEO approach to ChatGPT, Perplexity, Google's AI and Copilot.
- Why Bing suddenly matters again — and what that means for your visibility.
- The cross-platform fundamentals that work everywhere, and the tweaks that refine them.
5Module 5 — Measuring & Future-Proofing
How to measure something this new — and how to stay visible whatever search becomes.
Lesson 5.1 — Measuring AI visibility and share of model
- How to measure whether AI is actually citing you — and "share of model," the new key metric.
- The tools tracking AI visibility, and why to treat their numbers as directional.
- How to know if your GEO work is paying off in a world without simple rankings.
Lesson 5.2 — Building a repeatable GEO process
- The repeatable system that folds GEO into your existing SEO work, not on top of it.
- How to build a process that keeps you cited as the field keeps shifting.
- Why durable fundamentals beat chasing every new GEO tactic that appears.
Lesson 5.3 — Where search is heading next
- An honest, clear-eyed look at where AI is taking search — and what endures.
- The "agentic" future where AI searches on your customer's behalf.
- The fundamentals to bet on so you win whatever search becomes next.
Which Package Is The AI Search & GEO Course In?
One Of 11 Online SEO Courses
You'll find the AI Search & GEO course inside these packages — or take it on its own as a single online SEO course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your SEO Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Elite
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Ultimate
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our SEO Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our AI Search & GEO Course is built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with AI search visibility, clear answers and content that AI search can understand and reference without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
AI Search & GEO Course — Frequently Asked Questions
Everything you need to know about this online SEO course and how the SEO training works.
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Download The Full SEO Curriculum
Get the complete 208-lesson breakdown across all 11 SEO courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right SEO course or package.
