Link Building & Digital PR Course
Earn the authority that moves rankings — digital PR, linkable assets and outreach that gets you cited, safely. The link building course without the risky, penalty-inviting tactics.
- 5 Modules
- 18 Lessons
- 3.5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Semrush
Ahrefs
Yoast
OpenAI
Anthropic
Microsoft- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
An Online SEO Course For Link Building & Authority
Learn SEO Online, At Your Own Pace
Earn the authority that moves rankings — digital PR, linkable assets and outreach that gets you cited, safely. The link building course without the risky, penalty-inviting tactics. It sits inside The Legacy Room's SEO courses — a complete online SEO training programme that takes you from total beginner to ranking, getting cited and pulling in traffic that doesn't cost a penny per click.
Every lesson is practical and up to date — no dusty theory, just the SEO that works today. It’s one of 11 online SEO courses in our digital marketing courses, so you can take it on its own or as part of a complete SEO training programme.
Who This SEO Course Is For
- SEOs who need to move the needle on competitive terms
- Marketers running digital PR and outreach
- Founders building brand authority
- Freelancers offering link building as a service
The problem it solves
Stuck below competitors because your site simply isn't trusted enough yet.
What you'll be able to do
Earn the links and brand signals that lift rankings — modern, sustainable and penalty-proof.
Best for
Anyone competing for tough keywords who needs more authority.
What You'll Learn On This SEO Training Course
- 1Off-Page FoundationsWhat happens beyond your own site — and why a link is still the closest thing to a vote of confidence
- 2Earning Links With AssetsStop begging for links and start building things people link to without being asked
- 3Digital PR & OutreachThe modern art of earning genuine, high-authority links from real publications
- 4Tactical Link BuildingThe proven, hands-on tactics — done the safe way, so you build authority without the risk
- 5Authority, Safety & EntitiesBuilding lasting authority, staying safe from spam systems, and the truth about "toxic" links
Inside The Link Building & Digital PR Course — Every Module
All 5 modules and 18 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Off-Page Foundations
What happens beyond your own site — and why a link is still the closest thing to a vote of confidence.
Lesson 1.1 — Introduction to off-page SEO
- What "off-page" really covers — and why it's the half of SEO you can't fully control.
- The reason off-page authority is so powerful precisely because it's hard to earn.
- How the web's opinion of you shapes everything Google decides about you.
Lesson 1.2 — How Google evaluates links
- What actually makes one link worth a hundred others in Google's eyes.
- The difference between a link that moves rankings and one that does nothing at all.
- How Google reads the web of links to decide who deserves to be trusted.
Lesson 1.3 — Link metrics, authority and relevance
- The metrics that estimate a link's value — and why they're guesses, not gospel.
- Why relevance can matter as much as raw authority when a link lands.
- How to judge a link opportunity before you spend a day chasing it.
Lesson 1.4 — Anchor text and link types (follow, nofollow, UGC,
- What the words in a link tell Google — and how over-optimising them backfires.
- The different link types and what each one actually passes (and doesn't).
- Why a natural, varied link profile beats a suspiciously perfect one.
2Module 2 — Earning Links With Assets
Stop begging for links and start building things people link to without being asked.
Lesson 2.1 — Linkable assets and why they work
- The kinds of content that earn links on their own — so you stop chasing and start attracting.
- Why most content gets ignored, and what makes an asset genuinely link- worthy.
- The shift from "asking for links" to "deserving them."
Lesson 2.2 — Original research and data-led content
- Why original data is the single most reliable link magnet in modern SEO.
- How to produce research that journalists and bloggers can't resist citing.
- The reason "according to a study by [you]" is worth more than any pitch.
Lesson 2.3 — Tools, guides and other link magnets
- The free tools, calculators and definitive guides that pull links for years.
- How to build an asset once and let it earn authority on autopilot.
- Why some pages quietly accumulate hundreds of links while others get none.
3Module 3 — Digital PR & Outreach
The modern art of earning genuine, high-authority links from real publications.
Lesson 3.1 — Digital PR: earning editorial links
- How digital PR wins the powerful editorial links money literally can't buy.
- The difference between PR that earns coverage and PR that gets ignored.
- Why the best links come from being newsworthy, not from asking nicely.
Lesson 3.2 — Building and running a digital PR campaign
- The anatomy of a digital PR campaign that turns an idea into links across real publications.
- How to plan, pitch and land coverage step by step.
- The campaign structure that the best agencies charge a fortune to run.
Lesson 3.3 — Outreach that gets replies
- Why almost all link building outreach gets deleted — and the handful of things that get a yes.
- The email approach that earns replies from busy editors and site owners.
- How to pitch so you're a welcome message, not another ignored beg.
Lesson 3.4 — HARO and expert sourcing
- How to get quoted as an expert in major publications — and earn the link that comes with it.
- The truth about HARO today (and the services that replaced it) — so your advice stays current.
- The reactive tactic that lands authority links without creating a single asset.
4Module 4 — Tactical Link Building
The proven, hands-on tactics — done the safe way, so you build authority without the risk.
Lesson 4.1 — Guest posting the right way
- How to use guest posting for genuine authority — and the line that turns it into a penalty risk.
- The difference between a valuable guest post and a spammy link scheme.
- Why doing this at scale the wrong way is how sites get burned.
Lesson 4.2 — Broken link building and resource pages
- The clever tactic of turning the web's broken links into links for you.
- How to find resource pages practically begging to add your content.
- Why this is one of the most repeatable, white-hat link building tactics there is.
Lesson 4.3 — Competitor backlink analysis and the link gap
- How to see every site linking to your competitors — and go win those links yourself.
- The "link gap" that hands you a ready-made list of proven opportunities.
- Why your competitors' backlink profiles are a free strategy you can simply borrow.
Lesson 4.4 — Unlinked brand mention reclamation
- The links you've already earned without knowing — just sitting there unlinked.
- How to find places that mention you and turn those mentions into live links.
- Why this is the closest thing to free links in all of SEO.
5Module 5 — Authority, Safety & Entities
Building lasting authority, staying safe from spam systems, and the truth about "toxic" links.
Lesson 5.1 — Brand signals and entity authority
- Why building a real brand has quietly become one of the strongest SEO moves there is.
- How becoming a recognised "entity" earns trust from both Google and AI.
- The brand signals that lift everything else you do in search.
Lesson 5.2 — Link velocity and staying safe with SpamBrain
- What a "natural" pace of link growth looks like — and what triggers suspicion.
- How Google's spam system handles dodgy links, and how to stay on its good side.
- Why chasing links too fast or too cheap is a false economy.
Lesson 5.3 — Toxic links, audits and the disavow tool
- The truth that'll save you hours: most "toxic" links need no action at all.
- Why the disavow tool is a loaded gun most people should never touch.
- When disavowing actually matters — and the far more common case where it harms you.
Which Package Is The Link Building & Digital PR Course In?
One Of 11 Online SEO Courses
You'll find the Link Building & Digital PR course inside these packages — or take it on its own as a single online SEO course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your SEO Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Elite
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Ultimate
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our SEO Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Link Building & Digital PR Course is built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with relevant outreach, useful stories and links that build your site’s authority without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
Link Building & Digital PR Course — Frequently Asked Questions
Everything you need to know about this online SEO course and how the SEO training works.
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Download The Full SEO Curriculum
Get the complete 208-lesson breakdown across all 11 SEO courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right SEO course or package.
