Local SEO Course
Own the map pack and 'near me' searches — Google Business Profile, reviews, citations and local content done properly. The local SEO course for businesses that serve an area.
- 6 Modules
- 17 Lessons
- 3.5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Semrush
Ahrefs
Yoast
OpenAI
Anthropic
Microsoft- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
An Online SEO Course For Local & 'Near Me' Search
Learn SEO Online, At Your Own Pace
Own the map pack and 'near me' searches — Google Business Profile, reviews, citations and local content done properly. The local SEO course for businesses that serve an area. It sits inside The Legacy Room's SEO courses — a complete online SEO training programme that takes you from total beginner to ranking, getting cited and pulling in traffic that doesn't cost a penny per click.
Every lesson is practical and up to date — no dusty theory, just the SEO that works today. It’s one of 11 online SEO courses in our digital marketing courses, so you can take it on its own or as part of a complete SEO training programme.
Who This SEO Course Is For
- Local business owners who want to be found nearby
- Multi-location and service-area businesses
- Agencies and freelancers doing local SEO for clients
- Anyone chasing the local map pack
The problem it solves
Losing nearby, ready-to-buy customers to competitors who show up in the map pack when you don't.
What you'll be able to do
Rank in the local pack and 'near me' searches so nearby customers find you first.
Best for
Any business with a physical location or a service area.
What You'll Learn On This SEO Training Course
- 1Local Search FoundationsHow local search works differently — and why the rules change the moment a place is involved
- 2Google Business ProfileYour single most powerful local asset — and how to wring every drop of ranking from it
- 3Citations, Listings & NAPThe web-wide consistency that builds local trust — and the listings that feed it
- 4Reviews & ReputationReviews drive local rankings and conversions both — here's how to earn and manage them, legally
- 5On-Site & Off-Site LocalThe local work on your own website, and the local links and signals beyond it
- 6Scaling & The FutureTaking local SEO to many locations — and staying visible as AI reshapes local search
Inside The Local SEO Course — Every Module
All 6 modules and 17 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Local Search Foundations
How local search works differently — and why the rules change the moment a place is involved.
Lesson 1.1 — Introduction to local SEO
- What makes local SEO its own game — and why national tactics fall flat locally.
- Who local SEO is for, and the businesses leaving the most money on the table.
- Why local search is often the fastest route to real, paying customers.
Lesson 1.2 — Relevance, distance and prominence
- The three factors Google uses to rank local results — explained simply.
- Which of the three you can actually influence, and which is fixed.
- How to focus your effort where it genuinely moves your local rankings.
Lesson 1.3 — The local pack, Maps and local organic results
- The two separate races you're running locally — and why they need different work.
- How the Google Maps "3-pack" is won, and what powers it behind the scenes.
- Why ranking in the map and ranking in the blue links are not the same fight.
2Module 2 — Google Business Profile
Your single most powerful local asset — and how to wring every drop of ranking from it.
Lesson 2.1 — Setting up and verifying your profile
- How to set up and verify the Google Business Profile that powers your entire local presence.
- The setup mistakes that quietly cap your local visibility from day one.
- Why this free profile is the cornerstone everything local is built on.
Lesson 2.2 — Optimising every part of your GBP
- How to optimise every field of your profile for maximum local ranking power.
- The single strongest relevance signal in your whole profile (most people get it wrong).
- The optimisation details that separate the map-pack winners from the also- rans.
Lesson 2.3 — Posts, products and ongoing profile management
- How to keep your profile active in the ways Google quietly rewards.
- The ongoing updates that signal you're a living, thriving business.
- Why a "set and forget" profile slowly loses ground to active competitors.
3Module 3 — Citations, Listings & NAP
The web-wide consistency that builds local trust — and the listings that feed it.
Lesson 3.1 — NAP consistency and why it matters
- Why your name, address and phone number must match everywhere — to the letter.
- The inconsistencies that quietly confuse Google and cost you local rankings.
- How a tidy, consistent presence across the web builds local trust.
Lesson 3.2 — Building local citations and listings
- Where to list your business for local authority — and which directories actually count.
- How to build local citations efficiently without drowning in busywork.
- The listings that still move the needle (and the ones that don't).
Lesson 3.3 — Data aggregators and directory strategy
- The behind-the-scenes data sources that feed your business info across the web.
- Why these matter less than they used to — and where to focus instead.
- How to get the foundations right without overpaying a citation service.
4Module 4 — Reviews & Reputation
Reviews drive local rankings and conversions both — here's how to earn and manage them, legally.
Lesson 4.1 — Why reviews drive rankings and conversions
- The double power of reviews: lifting your rankings and winning the customer's trust.
- Why a strong review profile can out-pull a competitor with deeper pockets.
- How reviews quietly decide who gets the call after the search.
Lesson 4.2 — Getting more reviews (ethically)
- The systems that bring in a steady stream of genuine reviews — without breaking the rules.
- Why incentivising or gating reviews isn't just risky, it's now illegal — and what to do instead.
- The simple ask that turns happy customers into public proof.
Lesson 4.3 — Responding to reviews and managing reputation
- How to respond to reviews — good and bad — in a way that wins over future customers.
- The right way to handle a damaging review so it works for you.
- Why your responses are read by far more people than the reviews themselves.
5Module 5 — On-Site & Off-Site Local
The local work on your own website, and the local links and signals beyond it.
Lesson 5.1 — Location pages and local on-page SEO
- How to build genuine location pages that rank — not the thin "doorway" pages Google punishes.
- The local on-page signals that tell Google exactly where you serve.
- Why one well-built location page beats a dozen shallow ones.
Lesson 5.2 — LocalBusiness schema
- How to mark up your business so Google reads your local details perfectly.
- The schema that reinforces your name, address, hours and area in machine- readable form.
- Why this quiet code strengthens everything else local you're doing.
Lesson 5.3 — Local link building and local PR
- How to earn the local links that lift your map and organic rankings together.
- The local PR and community moves that national competitors can't replicate.
- Why being genuinely part of your local web is an edge that compounds.
6Module 6 — Scaling & The Future
Taking local SEO to many locations — and staying visible as AI reshapes local search.
Lesson 6.1 — Multi-location and service-area businesses
- How to scale local SEO across many locations without it collapsing into chaos.
- The approach for service-area businesses that don't have a storefront to pin.
- Why multi-location SEO is its own discipline — and how to get it right.
Lesson 6.2 — Local SEO in AI search
- How AI is starting to answer local questions — and what that means for your visibility.
- The local signals AI leans on, and how to make sure you're among them.
- Why getting local SEO right now sets you up for however AI search evolves.
Which Package Is The Local SEO Course In?
One Of 11 Online SEO Courses
You'll find the Local SEO course inside these packages — or take it on its own as a single online SEO course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your SEO Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Elite
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Ultimate
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our SEO Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Local SEO Course is built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with local search visibility, Google Business Profile improvements and ways to reach customers nearby without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
Local SEO Course — Frequently Asked Questions
Everything you need to know about this online SEO course and how the SEO training works.
More About Our SEO Courses Online
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Is there a free SEO course or trial?
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Can I learn SEO from scratch with this course?
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Download The Full SEO Curriculum
Get the complete 208-lesson breakdown across all 11 SEO courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right SEO course or package.
