On-Page SEO Course
Optimise every element on the page — titles, headers, content, links and SERP features — so each page earns its ranking. The on-page SEO course that turns keyword research into rankings.
- 6 Modules
- 19 Lessons
- 4 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Semrush
Ahrefs
Yoast
OpenAI
Anthropic
Microsoft- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
An Online SEO Course For On-Page Optimisation
Learn SEO Online, At Your Own Pace
Optimise every element on the page — titles, headers, content, links and SERP features — so each page earns its ranking. The on-page SEO course that turns keyword research into rankings. It sits inside The Legacy Room's SEO courses — a complete online SEO training programme that takes you from total beginner to ranking, getting cited and pulling in traffic that doesn't cost a penny per click.
Every lesson is practical and up to date — no dusty theory, just the SEO that works today. It’s one of 11 online SEO courses in our digital marketing courses, so you can take it on its own or as part of a complete SEO training programme.
Who This SEO Course Is For
- Marketers optimising their own site's pages
- Content writers who want their work to actually rank
- Business owners tidying up an underperforming site
- Freelancers delivering on-page SEO for clients
The problem it solves
Great content that never ranks because the page isn't optimised for search or intent.
What you'll be able to do
Optimise any page — home, service, product or blog — so both readers and Google know exactly what it is about.
Best for
Anyone whose pages should rank higher than they currently do.
What You'll Learn On This SEO Training Course
- 1On-Page FundamentalsThe principles behind every optimised page — so you're never just "adding keywords and hoping
- 2The Core On-Page ElementsThe handful of elements that do most of the work — and exactly how to get each one right
- 3Optimising the Content ItselfWhere keywords meet craft — making the words on the page work for search and human alike
- 4Links, Media & ExtrasThe supporting elements — internal links, images and media — that quietly lift the whole page
- 5Winning SERP FeaturesThe boxes, snippets and panels above the normal results — and how to win the ones that steal the click
- 6On-Page in PracticePutting it all together — on different page types, with a checklist you'll use forever
Inside The On-Page SEO Course — Every Module
All 6 modules and 19 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — On-Page Fundamentals
The principles behind every optimised page — so you're never just "adding keywords and hoping."
Lesson 1.1 — Introduction to on-page SEO
- What on-page SEO actually covers — and why it's the most controllable lever you've got.
- The mindset shift from "stuffing keywords" to genuinely earning a ranking.
- Why getting the on-page basics right is the cheapest win in all of SEO.
Lesson 1.2 — Matching a page to search intent
- How to make sure your page gives searchers exactly the kind of thing they came for.
- The intent mismatch that quietly tanks pages that look perfect on paper.
- Why matching intent is the first thing to fix when a page won't rank.
Lesson 1.3 — The anatomy of a perfectly optimised page
- A full X-ray of a page that ranks — every element, in its place, doing its job.
- The on-page optimisation blueprint you can lay over any page to see instantly what's missing.
- How the pieces work together so the whole page pulls in one direction.
2Module 2 — The Core On-Page Elements
The handful of elements that do most of the work — and exactly how to get each one right.
Lesson 2.1 — Title tags that rank and get clicked
- The most important on-page element there is — and how to write one that does double duty.
- The formula for a title tag that pleases Google and makes a human click.
- The title-tag mistakes that quietly cost clicks on pages that already rank.
Lesson 2.2 — Meta descriptions and the click-through battle
- Why the meta description won't rank you — but can win or lose you the click.
- How to write the little grey sentence that out-pulls the results above you.
- The trick to turning more of your impressions into actual visits.
Lesson 2.3 — Header tags and content hierarchy (H1–H6)
- How to structure a page so both readers and Google instantly grasp it.
- The header hierarchy that makes long content easy to scan and easy to rank.
- Why messy headings confuse Google about what your page is even about.
Lesson 2.4 — URL structure and slugs
- What a clean, rankable URL looks like — and the messy ones quietly working against you.
- The small URL choices that add up to a clearer signal of what your page covers.
- Why you should almost never change a URL without knowing this first.
3Module 3 — Optimising the Content Itself
Where keywords meet craft — making the words on the page work for search and human alike.
Lesson 3.1 — Keyword placement and natural usage
- Where to place your keywords for maximum effect — and where placing them backfires.
- How to use a keyword enough to rank without sounding like a broken robot.
- The death of keyword density, and what genuinely matters instead.
Lesson 3.2 — Depth, relevance and fully covering the topic
- Why "covering the topic completely" now beats hitting an exact keyword count.
- How to give Google every reason to see your page as the answer, not an answer.
- The depth that separates pages that rank from thin pages that vanish.
Lesson 3.3 — Readability, formatting and on-page UX
- How the look and feel of a page quietly shapes whether it ranks and converts.
- The formatting moves that keep readers on the page instead of bouncing back to Google.
- Why a wall of text loses even when the writing is good.
Lesson 3.4 — Keyword cannibalisation and how to avoid it
- The sneaky problem of two of your own pages fighting each other for the same keyword.
- How to spot keyword cannibalisation that's splitting your rankings without you realising.
- The fixes that consolidate your strength into one page that actually wins.
4Module 4 — Links, Media & Extras
The supporting elements — internal links, images and media — that quietly lift the whole page.
Lesson 4.1 — Internal linking on the page
- How the links between your own pages pass power around your site like plumbing.
- The internal-link moves that lift a page's rankings without a single external backlink.
- Why most sites waste their own authority by linking carelessly (or barely at all).
Lesson 4.2 — Image SEO and alt text
- How to make your images earn their keep in search instead of just sitting there.
- The alt-text done right — for rankings, for accessibility, and increasingly for AI.
- The image mistakes silently slowing your pages and hiding them from image search.
Lesson 4.3 — Video and other media optimisation
- How to optimise video and rich media so it works for your rankings, not against your speed.
- The way to turn embedded media into another path for people to find you.
- Why media can lift engagement — if you set it up right.
5Module 5 — Winning SERP Features
The boxes, snippets and panels above the normal results — and how to win the ones that steal the click.
Lesson 5.1 — Featured snippets and position zero
- How to win the answer box that sits above the number-one result.
- The content formatting that makes Google pick your page to feature.
- Why "position zero" can send you more traffic than ranking first.
Lesson 5.2 — People Also Ask and FAQ optimisation
- How to claim space in the "People Also Ask" boxes that expand across the results.
- The question-and-answer formatting that wins these slots — and helps with AI answers too.
- The truth about FAQ rich results today, and how to use the format anyway.
Lesson 5.3 — Other SERP features and rich results
- A tour of the other rich results you can win — stars, prices, images and more.
- Which features are worth chasing for your kind of site, and which to ignore.
- How standing out visually in the results lifts your clicks even at the same rank.
6Module 6 — On-Page in Practice
Putting it all together — on different page types, with a checklist you'll use forever.
Lesson 6.1 — Optimising different page types (home, service, product,
- Why a homepage, a service page, a product page and a blog post each need a different touch.
- The specific on-page priorities for each type — so you optimise the right things every time.
- How to stop treating every page the same and start tailoring like a pro.
Lesson 6.2 — The on-page audit and checklist
- The repeatable on-page SEO checklist that catches every issue on any page in minutes.
- How to audit a page fast and know exactly what to fix first.
- The one-page system that turns "is this optimised?" from a guess into a yes-or- no.
Which Package Is The On-Page SEO Course In?
One Of 11 Online SEO Courses
You'll find the On-Page SEO course inside these packages — or take it on its own as a single online SEO course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your SEO Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Elite
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Ultimate
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our SEO Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our On-Page SEO Course is built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with page titles, useful headings and on-page improvements that help your content earn its place in search without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
On-Page SEO Course — Frequently Asked Questions
Everything you need to know about this online SEO course and how the SEO training works.
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Download The Full SEO Curriculum
Get the complete 208-lesson breakdown across all 11 SEO courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right SEO course or package.
