Schema Markup & Structured Data Course
Speak Google's own language with schema — win rich results and become the source AI search chooses to cite. The structured data course built for the AI era of search.
- 6 Modules
- 18 Lessons
- 3.5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Semrush
Ahrefs
Yoast
OpenAI
Anthropic
Microsoft- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
An Online SEO Course For Schema & Structured Data
Learn SEO Online, At Your Own Pace
Speak Google's own language with schema — win rich results and become the source AI search chooses to cite. The structured data course built for the AI era of search. It sits inside The Legacy Room's SEO courses — a complete online SEO training programme that takes you from total beginner to ranking, getting cited and pulling in traffic that doesn't cost a penny per click.
Every lesson is practical and up to date — no dusty theory, just the SEO that works today. It’s one of 11 online SEO courses in our digital marketing courses, so you can take it on its own or as part of a complete SEO training programme.
Who This SEO Course Is For
- SEOs who want rich results and richer SERP real estate
- Developers implementing structured data
- Site owners chasing FAQ, review and product rich snippets
- Anyone future-proofing for AI search
The problem it solves
Leaving rich results and AI citations on the table because Google can't fully 'read' your pages.
What you'll be able to do
Mark up your site so it wins rich results today and gets cited by AI search tomorrow.
Best for
Anyone who wants their pages to stand out in the results — and get quoted by AI.
What You'll Learn On This SEO Training Course
- 1Schema FoundationsWhat structured data is, why it matters more than ever, and the language it's written in
- 2Core Site SchemaThe foundational markup every site should have — defining who you are in terms machines trust
- 3Content SchemaMarkup for the content itself — articles, FAQs and how-tos — so Google grasps what each page offers
- 4Business, Product & Review SchemaThe markup that makes money — local, product, price and review data Google loves to show
- 5Specialist & Rich-Result SchemaThe specialist markup — events, video, recipes and more — that wins niche rich results
- 6Implementation & The FutureHow to actually add schema, prove it works, and use it to win in the AI search era
Inside The Schema Markup & Structured Data Course — Every Module
All 6 modules and 18 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Schema Foundations
What structured data is, why it matters more than ever, and the language it's written in.
Lesson 1.1 — Introduction to structured data
- What structured data actually is — and why it's like subtitles for search engines.
- The gap between what your page says and what a machine understands — and how schema closes it.
- Why this "invisible" schema markup can produce very visible results.
Lesson 1.2 — Why schema matters: rich results and AI search
- The two big payoffs: eye-catching rich results today, and AI citations tomorrow.
- How schema helps you stand out in a results page that's getting more crowded by the month.
- Why structured data is quietly becoming an AI-era essential, not a nice-to-have.
Lesson 1.3 — Schema.org, vocabularies and JSON-LD
- The shared vocabulary the whole web uses to describe things — and how to speak it.
- Why JSON-LD is the format Google prefers, and the one you should almost always use.
- How the pieces fit so you can describe anything on your site precisely.
2Module 2 — Core Site Schema
The foundational markup every site should have — defining who you are in terms machines trust.
Lesson 2.1 — Organization and WebSite schema
- How to tell Google exactly who you are as an organisation, in its own language.
- The sitewide markup that anchors your brand as a recognised entity.
- Why defining your "self" in schema pays off across search and AI alike.
Lesson 2.2 — BreadcrumbList and sitelinks
- How to win those tidy breadcrumb trails that show up under your results.
- The markup that helps Google understand your site's structure at a glance.
- Why breadcrumbs make your listing look more trustworthy and clickable.
Lesson 2.3 — Sitewide entity markup
- How to weave a consistent identity through your whole site so Google never gets confused.
- The connections that turn scattered pages into a coherent, recognised entity.
- Why entity consistency is becoming one of the quiet keys to AI visibility.
3Module 3 — Content Schema
Markup for the content itself — articles, FAQs and how-tos — so Google grasps what each page offers.
Lesson 3.1 — Article and BlogPosting
- How to mark up your articles so Google knows the author, date and substance.
- The schema that supports your content's credibility and freshness signals.
- Why proper article markup helps in both traditional and AI search.
Lesson 3.2 — FAQPage schema
- The truth about FAQ rich results today — and why the markup still earns its place.
- How structured Q&A helps Google (and AI) pull clean answers from your pages.
- The smart way to use FAQ schema now that the rules have changed.
Lesson 3.3 — HowTo and instructional schema
- How to mark up step-by-step content so it's understood as a genuine how-to.
- What happened to HowTo rich results — and where this markup still adds value.
- The instructional formatting that plays beautifully into AI answers.
4Module 4 — Business, Product & Review Schema
The markup that makes money — local, product, price and review data Google loves to show.
Lesson 4.1 — LocalBusiness and organisation details
- How to feed Google your business's name, address, hours and details in machine-readable form.
- The local markup that reinforces your presence in the map pack and beyond.
- Why consistent business data across the web quietly builds local trust.
Lesson 4.2 — Product, Offer and pricing schema
- How to surface prices, availability and stars right in the search results.
- The product schema that can lift your click-through rate dramatically.
- One of the few rich-result types still going strong — and how to win it.
Lesson 4.3 — Review and AggregateRating schema
- How to show those golden star ratings that pull the eye straight to your listing.
- The rules about review markup you must follow — break them and you'll be penalised.
- Why self-serving review markup is a trap, and how to do it the right way.
5Module 5 — Specialist & Rich-Result Schema
The specialist markup — events, video, recipes and more — that wins niche rich results.
Lesson 5.1 — Event, Video and Recipe schema
- How to win the rich results for events, videos and recipes that dominate their niches.
- The specific markup each needs to show up with dates, thumbnails or cook times.
- Why these visual results can own the top of the page in the right categories.
Lesson 5.2 — Other useful types (Job, Course, Software and more)
- The lesser-known schema types that can earn you specialist rich results.
- How to spot which niche markup applies to your kind of content.
- The overlooked types quietly winning visibility for the sites that use them.
Lesson 5.3 — Schema stacking and nesting
- How to combine multiple schema types on one page for a fuller, richer signal.
- The art of nesting markup so Google understands the relationships, not just the facts.
- Why layered schema gives the most complete picture of complex pages.
6Module 6 — Implementation & The Future
How to actually add schema, prove it works, and use it to win in the AI search era.
Lesson 6.1 — Implementing schema (hand-coded, Tag Manager,
- The three ways to add schema markup to your site — and which suits your setup and skills.
- How to deploy markup without touching code every time you need a change.
- The pros and pitfalls of plugins, tag managers and hand-coding, side by side.
Lesson 6.2 — Testing and validating your markup
- How to check your schema actually works before it ever goes live.
- The free schema testing tools that catch errors that would otherwise silently break your rich results.
- Why "set and forget" schema can quietly fail — and how to make sure yours doesn't.
Lesson 6.3 — Structured data, entities and AI search
- How schema is becoming a key to being understood — and cited — by AI search.
- The link between structured data, entities and the knowledge graph AI draws on.
- Why getting your markup right now is a bet that pays off as AI search grows.
Which Package Is The Schema Markup & Structured Data Course In?
One Of 11 Online SEO Courses
You'll find the Schema Markup & Structured Data course inside these packages — or take it on its own as a single online SEO course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your SEO Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Elite
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Ultimate
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our SEO Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Schema Markup & Structured Data Course is built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with structured data, schema types and the checks that help search engines understand your pages without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
Schema Markup & Structured Data Course — Frequently Asked Questions
Everything you need to know about this online SEO course and how the SEO training works.
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Download The Full SEO Curriculum
Get the complete 208-lesson breakdown across all 11 SEO courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right SEO course or package.
