SEO Analytics & Reporting Course
Track what matters with Search Console, GA4, Tag Manager and the right tool stack — and prove the ROI. The SEO analytics course that turns data into decisions.
- 5 Modules
- 17 Lessons
- 3.5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Semrush
Ahrefs
Yoast
OpenAI
Anthropic
Microsoft- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
An Online SEO Course For Analytics & Reporting
Learn SEO Online, At Your Own Pace
Track what matters with Search Console, GA4, Tag Manager and the right tool stack — and prove the ROI. The SEO analytics course that turns data into decisions. It sits inside The Legacy Room's SEO courses — a complete online SEO training programme that takes you from total beginner to ranking, getting cited and pulling in traffic that doesn't cost a penny per click.
Every lesson is practical and up to date — no dusty theory, just the SEO that works today. It’s one of 11 online SEO courses in our digital marketing courses, so you can take it on its own or as part of a complete SEO training programme.
Who This SEO Course Is For
- Marketers who need to prove SEO works
- In-house SEOs reporting to stakeholders
- Freelancers showing clients real results
- Anyone drowning in dashboards
The problem it solves
Doing the work but unable to measure it, prove it, or know what to do next.
What you'll be able to do
Measure what matters, report it clearly, and turn the numbers into your next move.
Best for
Anyone who needs to prove and improve their SEO with data.
What You'll Learn On This SEO Training Course
- 1The Measurement MindsetBefore the tools, the thinking — what to measure, and why most people track the wrong things
- 2Google Search ConsoleGoogle's own free data on your site — and the goldmine of opportunity most people never dig into
- 3Analytics & TrackingConnecting search to what visitors actually do — and to the conversions that pay
- 4The SEO Tool StackThe landscape of SEO tools — and exactly which you need (and don't) at each stage
- 5Reporting & Proving ValueTurning data into a story that proves your worth — the skill that keeps clients and budgets
Inside The SEO Analytics & Reporting Course — Every Module
All 5 modules and 17 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — The Measurement Mindset
Before the tools, the thinking — what to measure, and why most people track the wrong things.
Lesson 1.1 — Introduction to SEO analytics
- Why measurement is what separates real SEO from guessing dressed up as strategy.
- The SEO analytics mindset that turns a sea of data into clear decisions.
- How tracking the right things makes everything else in SEO easier.
Lesson 1.2 — The metrics that actually matter
- The handful of metrics worth your attention — and the vanity numbers that flatter and mislead.
- Why "traffic" alone is a trap, and what to watch instead.
- How to know whether your SEO is actually working, not just looking busy.
Lesson 1.3 — Setting goals and KPIs
- How to set SEO goals that tie straight to the business, not to ego.
- The KPIs that keep you honest and pointed at outcomes that matter.
- Why goals turn scattered effort into measurable progress.
2Module 2 — Google Search Console
Google's own free data on your site — and the goldmine of opportunity most people never dig into.
Lesson 2.1 — Getting set up and verified
- How to set up the single most important free tool in SEO — straight from Google.
- The data only Search Console gives you, because it comes from Google itself.
- Why every serious site has this connected before anything else.
Lesson 2.2 — The performance report and query data
- How to see the exact searches you're showing up for — and how you're really doing.
- The report that reveals what's working and what's quietly slipping.
- How to read your own performance like a map of where to push next.
Lesson 2.3 — Index coverage, sitemaps and URL inspection
- How to check which of your pages Google has actually indexed — and fix the ones it hasn't.
- The tool that tells you exactly how Google sees any single page.
- Why indexing problems are common, costly, and easy to catch here.
Lesson 2.4 — Using Search Console to find opportunities
- The "striking distance" trick: finding page-two keywords you're one push from winning.
- How to mine your own Search Console data for quick wins hiding in plain sight.
- Why this one report is where the fastest SEO gains often come from.
3Module 3 — Analytics & Tracking
Connecting search to what visitors actually do — and to the conversions that pay.
Lesson 3.1 — Google Analytics 4 for SEO
- How to use GA4 for SEO without getting lost in its famously confusing interface.
- The reports that actually matter for organic search, cut from the noise.
- How to see what happens after someone lands from search.
Lesson 3.2 — Google Tag Manager basics
- What Tag Manager is for — and why it makes tracking far less painful.
- How to add and manage tracking without pestering a developer every time.
- The basics that unlock proper measurement of actions on your site.
Lesson 3.3 — Tracking conversions and events
- How to track the actions that actually matter — leads, sales, calls and sign-ups.
- The conversion tracking that finally ties SEO to money.
- Why traffic without conversion tracking is a story with no ending.
4Module 4 — The SEO Tool Stack
The landscape of SEO tools — and exactly which you need (and don't) at each stage.
Lesson 4.1 — The tools landscape and how to choose
- How to navigate the crowded world of SEO tools without overspending.
- The tools you genuinely need versus the ones that just sound impressive.
- How to build a stack that fits your work and your budget.
Lesson 4.2 — All-in-one platforms (Ahrefs, Semrush, SE Ranking)
- What the big all-in-one platforms do — and whether you need one yet.
- How to get the most from a platform without paying for features you'll never touch.
- The honest comparison of what each is best at.
Lesson 4.3 — Technical crawlers (Screaming Frog and others)
- The crawler that lets you audit your site exactly the way Google sees it.
- How to surface technical issues across thousands of pages in one sweep.
- Why this kind of tool is essential once a site grows past a handful of pages.
Lesson 4.4 — Rank tracking and SERP monitoring
- How to track your rankings properly — and why the numbers wobble more than you'd think.
- The truth about rank trackers versus Google's own position data.
- How to monitor the results page for the changes that matter to you.
5Module 5 — Reporting & Proving Value
Turning data into a story that proves your worth — the skill that keeps clients and budgets.
Lesson 5.1 — Building SEO reports and dashboards (Looker Studio)
- How to build clear, automated dashboards that show your impact at a glance.
- The SEO reporting setup that saves hours and impresses whoever's paying.
- Why a good dashboard turns "what are we paying for?" into an obvious answer.
Lesson 5.2 — Attribution and proving ROI
- How to connect SEO to revenue — the holy grail that justifies the whole investment.
- The attribution truths that stop SEO getting starved of credit it deserves.
- Why proving SEO ROI is the difference between a budget that grows and one that gets cut.
Lesson 5.3 — The recurring SEO audit
- The regular health check that catches problems before they become disasters.
- How to run SEO as an ongoing process, not a one-off project.
- The recurring routine that keeps a site winning long after the initial work.
Which Package Is The SEO Analytics & Reporting Course In?
One Of 11 Online SEO Courses
You'll find the SEO Analytics & Reporting course inside these packages — or take it on its own as a single online SEO course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your SEO Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Elite
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Ultimate
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our SEO Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our SEO Analytics & Reporting Course is built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with search performance, useful reporting and the data that helps you decide what to improve next without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
SEO Analytics & Reporting Course — Frequently Asked Questions
Everything you need to know about this online SEO course and how the SEO training works.
More About Our SEO Courses Online
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Download The Full SEO Curriculum
Get the complete 208-lesson breakdown across all 11 SEO courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right SEO course or package.
