SEO Strategy Course
Tie it all together — full audits, a prioritised roadmap, surviving algorithm updates and running SEO like a pro. The SEO strategy course for people who run the whole machine.
- 5 Modules
- 20 Lessons
- 4 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
Google
Semrush
Ahrefs
Yoast
OpenAI
Anthropic
Microsoft- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
- Google
- Semrush
- Ahrefs
- Yoast
- OpenAI
- Anthropic
- Microsoft
An Online SEO Course For Strategy & Audits
Learn SEO Online, At Your Own Pace
Tie it all together — full audits, a prioritised roadmap, surviving algorithm updates and running SEO like a pro. The SEO strategy course for people who run the whole machine. It sits inside The Legacy Room's SEO courses — a complete online SEO training programme that takes you from total beginner to ranking, getting cited and pulling in traffic that doesn't cost a penny per click.
Every lesson is practical and up to date — no dusty theory, just the SEO that works today. It’s one of 11 online SEO courses in our digital marketing courses, so you can take it on its own or as part of a complete SEO training programme.
Who This SEO Course Is For
- SEOs stepping up to lead strategy
- Agency owners standardising delivery
- In-house marketers running the whole programme
- Consultants who need a repeatable process
The problem it solves
Knowing the tactics but having no plan, no priorities and no way to survive an algorithm update.
What you'll be able to do
Run SEO like a professional — audit, prioritise, forecast, report and stay resilient through every update.
Best for
Anyone ready to run SEO as a strategy, not a checklist.
What You'll Learn On This SEO Training Course
- 1Building an SEO StrategyTurning knowledge into a plan — because tactics without strategy is just expensive busywork
- 2The Full SEO AuditThe complete health check — assessing every discipline, then turning findings into a plan
- 3Algorithm Updates & RecoveryHow Google's updates really work, how to diagnose a drop, and how to recover and stay resilient
- 4SEO for Different BusinessesThe fundamentals are universal, but the emphasis isn't — how SEO shifts across business types
- 5Running SEO Like a ProThe professional skills that turn knowledge into a practice — forecasting, reporting, and avoiding the traps
Inside The SEO Strategy Course — Every Module
All 5 modules and 20 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Building an SEO Strategy
Turning knowledge into a plan — because tactics without strategy is just expensive busywork.
Lesson 1.1 — Introduction to SEO strategy
- What an actual SEO strategy is — and why scattered tactics quietly waste years.
- The difference between "doing SEO" and running a deliberate plan.
- Why strategy is what separates professionals from button-pushers.
Lesson 1.2 — Setting goals, scope and resources
- How to set goals, scope and resources so your plan is achievable, not fantasy.
- The balance between ambition and reality that makes an SEO strategy actually work.
- Why over-promising at this stage is the seed of every disappointed client.
Lesson 1.3 — The SEO strategy document and roadmap
- How to build the strategy document and roadmap that turn a plan into action.
- The phased roadmap that sequences the work in the right order.
- Why a clear, compelling strategy doc is half the battle with any stakeholder.
2Module 2 — The Full SEO Audit
The complete health check — assessing every discipline, then turning findings into a plan.
Lesson 2.1 — Auditing technical health
- How to audit a site's technical foundations and surface what's holding it back.
- The technical checks that matter most — done first, because they cap everything else.
- How to turn a technical sweep into a clear list of what to fix.
Lesson 2.2 — Auditing content and on-page
- How to assess content and on-page for the issues and the opportunities.
- The audit that finds the quick wins hiding in your existing pages.
- Why this is often where the richest, fastest gains are found.
Lesson 2.3 — Auditing links and authority
- How to audit your backlink profile for opportunities, not imaginary "toxic" links.
- The link gaps to chase and the authority to build — found systematically.
- Why a link audit should make you a plan, not a disavow file.
Lesson 2.4 — Auditing local and AI visibility
- How to audit your local presence and your brand-new AI visibility together.
- The local and AI checks most audits completely miss.
- Why even a directional read of your AI visibility is increasingly worth doing.
Lesson 2.5 — Turning an audit into a prioritised action plan
- The skill that turns a scary list of SEO audit findings into a clear order of attack.
- The impact-versus-effort filter that finds the quick wins and parks the rest.
- Why ruthless prioritisation is the most valuable professional skill in SEO.
3Module 3 — Algorithm Updates & Recovery
How Google's updates really work, how to diagnose a drop, and how to recover and stay resilient.
Lesson 3.1 — How Google updates work (core, spam, helpful content,
- The different kinds of Google algorithm updates — and which are recalibrations, not penalties.
- The truth most sites get wrong: where "helpful content" actually lives now.
- What Google's spam systems target, and how to stay clear of them.
Lesson 3.2 — Diagnosing a ranking drop
- The step-by-step way to find out why your rankings dropped before you react.
- How to tell an algorithm hit from a technical break from a manual penalty.
- Why panicking and guessing is how a dip becomes a disaster.
Lesson 3.3 — Manual actions, penalties and recovery
- The crucial difference between a human penalty and an algorithmic one — and why it changes everything.
- How to recover from each, step by step (only one involves a reconsideration request).
- Why recovery is often slow — and how to do it properly anyway.
Lesson 3.4 — Staying resilient across updates
- How to build a site that tends to win from updates instead of fearing them.
- Why the fundamentals are themselves the best protection against volatility.
- The diversification that means no single update can ever sink you.
4Module 4 — SEO for Different Businesses
The fundamentals are universal, but the emphasis isn't — how SEO shifts across business types.
Lesson 4.1 — E-commerce SEO
- The specific priorities for online stores — where category pages quietly hold the biggest wins.
- How to handle the technical chaos that scale brings to e-commerce sites.
- The product, schema and content moves that turn searches into sales.
Lesson 4.2 — SaaS and B2B SEO
- Why SaaS and B2B SEO is won with content and the buyer's journey, not quick sales.
- How to build the topical authority that makes you the obvious choice.
- The lower-volume, higher-value keywords where B2B money actually lives.
Lesson 4.3 — Local and service-business SEO
- How local SEO applies to service businesses chasing calls and enquiries.
- The service-page and lead-gen priorities that turn local searches into work.
- Why trust and reviews matter even more when customers are choosing who to let in.
Lesson 4.4 — Publishers and content sites
- The content-at-scale, E-E-A-T and freshness priorities that publishers live or die by.
- Why publishers are hit hardest by AI and zero-click — and how the smart ones respond.
- The brand, loyalty and GEO moves that future-proof a content business.
5Module 5 — Running SEO Like a Pro
The professional skills that turn knowledge into a practice — forecasting, reporting, and avoiding the traps.
Lesson 5.1 — Forecasting and setting expectations
- How to forecast results honestly — and why over-promising is the cardinal sin.
- The expectation-setting that keeps clients happy through the slow early months.
- Why "under-promise and over-deliver" is the only safe way to play this.
Lesson 5.2 — Reporting to stakeholders and clients
- How to report SEO in the language of business outcomes, not jargon and vanity metrics.
- The storytelling that turns a pile of data into proof of your value.
- Why great reporting is what keeps the retainer (and a skill most SEOs neglect).
Lesson 5.3 — Common SEO mistakes (and how to avoid them)
- The expensive, common mistakes that quietly sink SEO efforts — and their antidotes.
- The traps even experienced people fall into, laid out so you sidestep them.
- Why almost every mistake traces back to ignoring a fundamental you now know.
Lesson 5.4 — Bringing the whole programme together
- How all eleven courses fit into one coherent, integrated practice.
- The enduring principles that run through everything and outlast every update.
- The final step from knowing SEO to running it like a professional, end to end.
Which Package Is The SEO Strategy Course In?
One Of 11 Online SEO Courses
You'll find the SEO Strategy course inside these packages — or take it on its own as a single online SEO course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your SEO Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core SEO skills to start winning organic traffic.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Elite
Everything in Essentials, plus technical SEO and content marketing.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Ultimate
Every SEO course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 11 courses
- 01. Foundations
- 02. Keyword & Market Research
- 03. On-Page SEO
- 04. Technical SEO
- 05. Schema Markup
- 06. Content Marketing
- 07. Link Building & Digital PR
- 08. Local SEO
- 09. Analytics & Tools
- 10. AI Search & GEO
- 11. SEO Strategy
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our SEO Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our SEO Strategy Course is built like a game. You jump in for one quick lesson, and an hour later you're still going: keeping your streak alive, hunting down secret achievements and getting to grips with SEO audits, clear priorities and a search strategy you can turn into action without it ever feeling like study. We designed it to get you hooked on purpose, because the more you want to come back, the faster you finish and the sooner you can put your new skills to work.
SEO Strategy Course — Frequently Asked Questions
Everything you need to know about this online SEO course and how the SEO training works.
More About Our SEO Courses Online
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Download The Full SEO Curriculum
Get the complete 208-lesson breakdown across all 11 SEO courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right SEO course or package.
