Email Analytics, Testing & Optimisation Course
Read the numbers that matter, run email A/B testing that gives real answers and turn every campaign into fuel for the next, so results compound over time.
- 5 Modules
- 12 Lessons
- 2.5 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
A Practical Online Email Analytics Course
Learn Email Testing Online, At Your Own Pace
Analytics, Testing & Optimisation is the course in our email marketing courses that turns sending into learning: five modules, 12 lessons and around two and a half hours on metrics, list health, testing, attribution and reporting. Like all our online digital marketing courses, it's 100% online and self-paced, and it's included in every email package, from Essentials up.
Why does it matter? Most marketers either ignore their data or drown in it, and since privacy changes muddied open rates, plenty are steering by a broken number. This training shows you which metrics to trust, how to design a valid A/B test and how to report results a busy boss or client will actually read. Pair it with the email sequences and automations course to put your flows under the microscope.
Who This Email Marketing Course Is For
- Marketers who report open rates but can't say what actually drives sales
- Business owners who want proof that email is genuinely paying its way
- Anyone whose A/B tests never seem to prove anything useful
- Email marketers ready to improve results month after month, not by luck
The problem it solves
Most marketers either ignore their email data or drown in it, and most A/B tests are too small or muddled to prove anything.
What you'll be able to do
Track the metrics that matter, run valid A/B tests, attribute sales to email fairly and turn reports into actions that compound.
Best for
Marketers and owners who want proof, not guesswork, from their email.
What You'll Learn On This Email Marketing Course
- 1Measuring What MattersCutting through the dashboard noise to the numbers that actually move money
- 2List & Health MetricsReading the vital signs of your list so you catch trouble early
- 3Testing ProperlyRunning tests that give real answers instead of comforting noise
- 4Attribution & ReportingProving what email earned, and reporting it so it lands
- 5OptimisationTurning every insight into action, and compounding the gains
Inside The Email Analytics, Testing & Optimisation Course — Every Module
All 5 modules and 12 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Measuring What Matters
Cutting through the dashboard noise to the numbers that actually move money.
Lesson 1.1 — Introduction To Email Analytics
- Why most email dashboards are a wall of numbers that tell you nothing.
- The shift from “what happened” to “what to do next” that data should give you.
- How to measure email like a marketer, not a spectator.
Lesson 1.2 — The Core Metrics
- The handful of metrics that actually tell you whether email is working.
- What each number really means — and the misreads that lead you astray.
- The metric most people ignore that quietly predicts revenue.
Lesson 1.3 — The Open-Rate Problem
- Why the metric everyone obsesses over is now half-broken.
- What privacy changes did to email open rates, and what to trust instead.
- How to stop making decisions on a number that's lying to you.
2Module 2 — List & Health Metrics
Reading the vital signs of your list so you catch trouble early.
Lesson 2.1 — List Growth And Churn
- How to tell whether your email list is genuinely growing or quietly bleeding out.
- The churn rate that signals trouble long before revenue drops.
- Why net growth, not new sign-ups, is the number to watch.
Lesson 2.2 — Diagnosing Health
- How to take your list's pulse and spot a problem before it spreads.
- The warning signs that a healthy-looking list is actually in decline.
- The quick diagnostic that tells you what to fix first.
3Module 3 — Testing Properly
Running tests that give real answers instead of comforting noise.
Lesson 3.1 — A/B Testing Fundamentals
- How to test email properly instead of guessing and hoping.
- The elements worth testing — and the ones that waste your time.
- Why most “A/B tests” prove absolutely nothing (and how to do it right).
Lesson 3.2 — Designing A Valid Test
- The sample size and setup that make a test actually trustworthy.
- The mistakes that quietly invalidate a result you're about to act on.
- How to know when a winner is real, not just luck.
Lesson 3.3 — Beyond A/B
- The testing methods the serious senders use once A/B isn't enough.
- How to test more than two things without making a mess of it.
- When to graduate from simple splits to something smarter.
4Module 4 — Attribution & Reporting
Proving what email earned, and reporting it so it lands.
Lesson 4.1 — Attribution
- How to actually prove which sales your email marketing drove.
- The attribution traps that make email look better or worse than it really is.
- Why the last-click obsession robs email of the credit it deserves.
Lesson 4.2 — Reporting
- How to build a report a busy boss or client will actually read.
- The numbers to lead with — and the ones to quietly leave out.
- How to tell the story of your results, not just dump the data.
5Module 5 — Optimisation
Turning every insight into action, and compounding the gains.
Lesson 5.1 — Turning Data Into Action
- How to turn an email analytics dashboard full of numbers into a clear to-do list.
- The questions that convert “interesting” data into “do this next.”
- Why insight without action is just expensive trivia.
Lesson 5.2 — Compounding Results
- How small, steady improvements stack into outsized results over time.
- The optimisation habit that quietly compounds month after month.
- Why the senders who win aren't the cleverest — they're the most relentless.
Which Package Is The Email Analytics, Testing & Optimisation Course In?
One Of 10 Online Email Marketing Courses
You'll find the Email Analytics, Testing & Optimisation course inside these packages — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Analytics, Testing & Optimisation Course is built like a game. You open one quick lesson, and an hour later you're still going: protecting your streak, unlocking achievements and levelling up through core metrics, A/B test design and attribution. It's a fitting format for a course about measuring progress, because you'll watch your own XP climb with every lesson. We built it to be hard to put down, so you finish faster and start turning your email data into decisions sooner.
Email Analytics, Testing & Optimisation Course — Frequently Asked Questions
Quick answers to the questions people ask before enrolling on our email analytics and testing training.
More About Our Online Email Marketing Courses
Can I study email analytics online and at my own pace?
What experience do I need before the analytics course?
How much time does the analytics and testing course take?
Which email packages include Analytics, Testing & Optimisation?
Is a certificate included with the analytics course?
Why can't I trust my open rates any more?
What will I be able to do once I've finished the testing lessons?
Which course should come next after Analytics & Optimisation?
Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
