Email Sequences & Automations Course
Hands-on email automation training. Plan and build the welcome, abandoned cart, post-purchase and win-back flows that keep working every hour of every day, on any platform.
- 6 Modules
- 14 Lessons
- 3 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
A Practical Online Email Automation Course
Learn Email Automation Online, Step By Step
Sequences & Automations is the build-it course in our email marketing courses: six modules, 14 lessons and around three hours on the flows that run while you get on with everything else. Like all our online digital marketing courses, it's 100% online and self-paced, and the skills transfer to Mailchimp, Klaviyo, ActiveCampaign or whichever platform you use.
Why does it matter? A broadcast lands once. A well-built sequence greets every new subscriber, chases every abandoned cart and thanks every customer, without you lifting a finger. This training covers welcome and onboarding, revenue flows, launches and promotions, nurture, win-back and behaviour-triggered automations, then shows you how to test and improve them. Want the bigger plan first? Start with the Email Marketing Strategy Course.
Who This Email Marketing Course Is For
- Marketers who send broadcasts but haven't built a single proper automation yet
- Online shops losing sales to abandoned carts and one-off buyers
- Coaches, consultants and service businesses who need enquiries nurtured automatically
- Anyone with half-built flows they set up once and never touched again
The problem it solves
Most businesses send the odd newsletter and nothing else, so new subscribers, carts and customers go cold without a word.
What you'll be able to do
Plan, build and test welcome, abandoned cart, post-purchase, launch and win-back sequences that work for every new subscriber.
Best for
Anyone ready to stop sending one-offs and build email that runs itself.
What You'll Learn On This Email Marketing Course
- 1Automation FoundationsWhat sequences are, why they're the engine room, and how to plan one properly
- 2Welcome & OnboardingThe most valuable emails you'll ever send — the ones that greet a new subscriber
- 3Revenue SequencesThe behaviour-triggered flows that recover lost sales and multiply customers
- 4Campaign-Style SequencesThe time-boxed flows behind launches, sales and high-converting offers
- 5Retention & Advanced FlowsWinning back the quiet ones, and flows that segment your list for you
- 6MaintenanceKeeping every flow sharp, tested and improving
Inside The Email Sequences & Automations Course — Every Module
All 6 modules and 14 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Automation Foundations
What sequences are, why they're the engine room, and how to plan one properly.
Lesson 1.1 — Introduction To Sequences
- Why the emails you automate once can out-earn everything you send by hand.
- The flows quietly driving most of the revenue in serious email programmes.
- What a sequence really is — and why “set and forget” is only half true.
Lesson 1.2 — Planning A Sequence Before You Build
- How to map an email sequence on paper before you touch the builder.
- The planning that stops a flow becoming a tangled, contradictory mess.
- The questions to answer before email one — or the whole sequence wobbles.
2Module 2 — Welcome & Onboarding
The most valuable emails you'll ever send — the ones that greet a new subscriber.
Lesson 2.1 — The Welcome / Opt-In Sequence
- Why the welcome sequence is the highest-earning email you'll ever automate.
- The first-email window when new subscribers are most likely to buy.
- The welcome flow most businesses don't have — and the revenue it leaks.
Lesson 2.2 — Indoctrination & Relationship-Building
- How to turn a brand-new subscriber into a genuine fan in a few emails.
- The “indoctrination” sequence that makes people actually look forward to your emails.
- How to build the relationship that makes every later sale easier.
3Module 3 — Revenue Sequences
The behaviour-triggered flows that recover lost sales and multiply customers.
Lesson 3.1 — Abandoned Cart
- The automated flow that recovers a chunk of the sales you're losing right now.
- The timing and number of emails that rescue the most carts.
- Why the abandoned-cart email is the closest thing to free money in email marketing.
Lesson 3.2 — Browse Abandonment
- How to email people who looked but never even added to cart.
- The subtle flow that nudges browsers back without feeling creepy.
- The intent signal most businesses see — and completely waste.
Lesson 3.3 — Post-Purchase
- How to turn a one-time buyer into a repeat customer, automatically.
- The post-purchase emails that boost reviews, referrals and reorders.
- Why the moment after the sale is the most under-used in all of email.
4Module 4 — Campaign-Style Sequences
The time-boxed flows behind launches, sales and high-converting offers.
Lesson 4.1 — Launch Sequences
- The email sequence behind every product launch that actually sells.
- How to build anticipation so the offer lands on a primed, eager list.
- The launch structure that turns one announcement into a wave of sales.
Lesson 4.2 — Sale And Promotion Sequences
- How to run a promotion that sells hard without torching your list.
- The cart-close emails that drive the bulk of a sale's revenue in the final hours.
- Why the last email of a sale almost always out-earns the first.
Lesson 4.3 — Enquiry, Consultation & Nurture
- The nurture flow that warms a lead until they're ready to talk.
- How to follow up enquiries automatically without ever seeming pushy.
- The sequence that turns “just looking” into a booked call.
5Module 5 — Retention & Advanced Flows
Winning back the quiet ones, and flows that segment your list for you.
Lesson 5.1 — Re-Engagement And Win-Back
- How to wake up subscribers who've gone silent — before you lose them.
- The win-back email that revives dead weight or clears it out cleanly.
- Why re-engagement protects your deliverability as much as your revenue.
Lesson 5.2 — Behaviour-Triggered & Auto-Segmenting Flows
- How to build flows that sort your list by what people actually do.
- The clever email automations that tag and route subscribers without you lifting a finger.
- How behaviour triggers make your whole programme smarter over time.
Lesson 5.3 — Applying Copy To Sequences
- How to bring real persuasion to bear inside an automated flow.
- The difference between a sequence that ticks along and one that sells.
- How to make automated emails feel as alive as one you'd write today.
6Module 6 — Maintenance
Keeping every flow sharp, tested and improving.
Lesson 6.1 — Testing And Optimising Sequences
- How to find the one weak email quietly dragging a whole sequence down.
- The testing that turns a decent flow into a relentless one.
- Why email automations are never “finished” — and how to keep them improving.
Which Package Is The Email Sequences & Automations Course In?
One Of 10 Online Email Marketing Courses
You'll find the Email Sequences & Automations course inside the Ultimate package — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Sequences & Automations Course is built like a game. You start with one quick lesson, and before long you're chasing your streak, unlocking achievements and levelling up through welcome flows, abandoned cart recovery and win-back sequences. The XP keeps climbing as you go, so progress feels real and the building never feels like homework. We made it addictive on purpose, because the sooner you finish, the sooner your automations get to work for you.
Email Sequences & Automations Course — Frequently Asked Questions
The answers to what people usually ask before enrolling on our email sequences and automations training.
More About Our Online Email Marketing Courses
Can I learn email automation online at my own pace?
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Which package is Email Sequences & Automations in?
Is there a certificate for the automations course?
Why are automated email sequences worth the effort?
What should I study after the sequences course?
Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
