Email Marketing Strategy Course
The deep-dive strategy course for email. Research the market, read the buyer's mind and architect a complete email programme built to sell, not just to send.
- 6 Modules
- 40 Lessons
- 8 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
An Online Email Marketing Strategy Course With Depth
Learn Email Strategy Online, At Your Own Pace
This is the deep one in our email marketing courses: six modules, 40 lessons and around eight hours on the thinking that comes before any send. Like all our online digital marketing courses, it's 100% online and self-paced. You'll research the market and your rivals, get inside the buyer's head and turn it all into a strategy document you can actually run.
Why bother? Because most people 'do email' by firing off whatever comes to mind on a Tuesday, and that's why their results stall. This email strategy training starts with research, not templates, then works through awareness, objections and offer psychology until every email has a clear job. When the plan is ready, the Email Sequences & Automations Course shows you how to build the flows it calls for.
Who This Email Marketing Course Is For
- Marketers who can write a decent email but have no plan joining them up
- Business owners who want an email programme that sells, not a newsletter nobody misses
- Freelancers and consultants who need to plan and present email strategy with confidence
- Anyone who has finished the earlier email courses and is ready for the deep end
The problem it solves
Most email programmes are a pile of random sends: no research, no plan and no idea why some emails sell and most don't.
What you'll be able to do
Research a market, decode what drives your buyers and map a complete email programme, from automations to roadmap, that sells.
Best for
Marketers and owners ready to stop guessing and build email strategy properly.
What You'll Learn On This Email Marketing Course
- 1The Strategy Operating SystemThe thinking that comes before any email — goals, outcomes, and a plan
- 2ResearchDigging up everything about the market, the rivals and the buyer before you write
- 3Customer PsychologyThe deep dive into why people buy — and how to move them, ethically, in email
- 4Designing The ProgrammeTurning all that strategy into the actual architecture of emails and flows
- 5Personalisation And ScopeTailoring the programme to the person — at whatever scale you can handle
- 6The RoadmapPulling everything into one strategy document, sequenced and measurable
Inside The Email Marketing Strategy Course — Every Module
All 6 modules and 40 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — The Strategy Operating System
The thinking that comes before any email — goals, outcomes, and a plan.
Lesson 1.1 — Introduction To Strategy
- Why most email “strategy” is just guessing with a calendar attached.
- The operating system that turns scattered sends into a deliberate programme.
- What changes the moment you start with strategy instead of subject lines.
Lesson 1.2 — Goals And Outcomes First
- How to set email goals that actually tie to revenue, not vanity opens.
- Why starting with the outcome quietly dictates every smart decision after.
- The goal-setting most marketers skip — and the aimless sending it leads to.
2Module 2 — Research
Digging up everything about the market, the rivals and the buyer before you write.
Lesson 2.1 — Understanding The Market And Category
- How to map the market you're really competing in (it's wider than you think).
- The category conventions you must know before you can break them.
- Where the easy wins hide in a market nobody's bothered to study.
Lesson 2.2 — Finding Competitors And The Tools To Research Them
- How to find who you're actually up against in the inbox.
- The free tools that let you spy on any competitor's email programme.
- How to get on a rival's list without them ever knowing it's you.
Lesson 2.3 — The Competitor Email Teardown
- How to dissect a competitor's emails for everything that's working.
- The teardown framework that turns their best ideas into your raw material.
- The tells that reveal a rival's whole funnel from a single email.
Lesson 2.4 — Finding The Gaps And Angles Others Miss
- How to spot the angle every competitor has somehow overlooked.
- The “blue ocean” in a crowded inbox that's yours for the taking.
- Why the gap in the market is usually hiding in plain sight.
Lesson 2.5 — Audience And Persona Understanding
- How to build a picture of your reader so sharp it feels like mind-reading.
- The persona work that makes every email land like it was written for one person.
- The audience assumptions that quietly sink email campaigns.
Lesson 2.6 — Voice-Of-Customer Research
- How to capture your customers' exact words — and sell them back with them.
- The goldmine of language hiding in reviews, replies and support tickets.
- Why the best copy is found, not written.
Lesson 2.7 — Brand Voice And Positioning
- How to define a voice that makes your emails unmistakably yours.
- The positioning that decides whether you're a must-read or just more noise.
- How to sound like a person in a channel drowning in corporate sludge.
Lesson 2.8 — Product, Offers, The Buyer Journey And Price Points
- How to map your offers to the exact moment a buyer is ready for each.
- The journey from stranger to repeat customer, broken into emailable steps.
- The pricing and offer logic that decides what to sell, and when.
3Module 3 — Customer Psychology
The deep dive into why people buy — and how to move them, ethically, in email.
Lesson 3.1 — The Emotional Engine Of Every Purchase
- The truth about why people buy that most marketers refuse to accept.
- The emotional engine running underneath every “logical” decision.
- How to sell to the heart and let the head come along for the ride.
Lesson 3.2 — Pains And Desires
- How to find the pain so sharp your reader can't ignore your email.
- The desires people will pay almost anything to satisfy.
- Why naming the pain better than they can is half the battle won.
Lesson 3.3 — Fears And Dreams
- The fears quietly stopping your reader from buying — and how to dissolve them.
- The dreams to paint that make your offer the obvious next step.
- How to speak to the future they're afraid of and the one they crave.
Lesson 3.4 — Turning Drivers Into Messaging Angles
- How to convert raw human drivers into email angles that actually sell.
- The angle library that means you never stare at a blank screen again.
- Why ten emails on one product should hit ten different nerves.
Lesson 3.5 — Message-Market Match
- The fit between message and market that makes selling feel effortless.
- Why even brilliant copy fails when it's aimed at the wrong nerve.
- How to test whether your message actually matches the market's mood.
Lesson 3.6 — Understanding Objections
- How to surface every silent reason your reader has for not buying.
- The objections people never say out loud but always feel.
- Why the sale is really just objections, handled one by one.
Lesson 3.7 — Objections At Each Stage Of The Journey
- The different objections that surface at each step toward the sale.
- How to answer the right doubt at the right moment in the sequence.
- The objection that kills the deal if you handle it too early — or too late.
Lesson 3.8 — Proof And Trust
- The kinds of proof that actually move a sceptic (and the kind that don't).
- How to build trust in a channel people have been burned in before.
- Why one specific proof beats a dozen vague claims.
Lesson 3.9 — Handling Objections In Email
- How to dismantle doubts inside an email without sounding defensive.
- The sequence of objection-handling emails that quietly clears the path to yes.
- How to make a reader feel understood instead of argued with.
Lesson 3.10 — Sequencing Persuasion Across Multiple Emails
- How to spread one argument across a series so it builds instead of repeats.
- The persuasion arc that turns five emails into one irresistible case.
- Why a single email can't do what a well-sequenced five can.
Lesson 3.11 — Awareness As The Master Variable
- The one thing about your reader that changes everything you write.
- Why the same email can be perfect for one subscriber and useless for another.
- The variable the great marketers obsess over — and amateurs ignore.
Lesson 3.12 — Messaging The Unaware And Problem-Aware
- How to sell to people who don't even know they have the problem yet.
- The opening that hooks a reader who isn't looking for you.
- Why selling too soon to these people guarantees the delete.
Lesson 3.13 — Messaging The Solution-Aware And Product-Aware
- How to talk to readers weighing their options — including your rivals.
- The messaging that tips a comparison shopper your way.
- What these readers need to hear that the earlier stages don't.
Lesson 3.14 — Messaging The Most Aware
- How to write to people ready to buy — without leaving money on the table.
- The nudge that converts a warm reader into a customer today.
- Why your hottest subscribers need the least convincing and the clearest offer.
Lesson 3.15 — Moving Subscribers Up The Awareness Ladder
- How to walk a cold subscriber, email by email, toward ready-to-buy.
- The escalation that warms people up without them noticing the climb.
- Why your list is really a ladder — and most people only email one rung.
Lesson 3.16 — Intent — Reading And Responding To It
- How to read buying intent from a subscriber's behaviour, not their words.
- The signals that quietly scream “I'm ready” — if you're watching.
- How to respond to a spike in intent before the moment passes.
Lesson 3.17 — The Psychology Of The Offer
- What turns a plain offer into one people feel they'd be mad to refuse.
- The psychological levers that make an offer feel bigger than its price.
- Why the offer, not the copy, is usually what's really broken.
Lesson 3.18 — Value-First And Earning The Right To Sell
- How to give so much value that selling feels welcome, not pushy.
- The “deposits before withdrawals” rhythm that keeps a list happy to buy.
- Why earning the right to ask separates loved senders from blocked ones.
Lesson 3.19 — Avoiding The “Everyone Gets The Same Email” Trap
- The lazy habit that quietly halves the revenue of most email programmes.
- How to make subscribers feel personally spoken to, at scale.
- Why one-size-fits-all sending trains your best buyers to tune out.
4Module 4 — Designing The Programme
Turning all that strategy into the actual architecture of emails and flows.
Lesson 4.1 — Plain-Text Vs Designed
- When a plain, personal email out-sells a beautifully designed one.
- The format choice that quietly shapes how your message is received.
- Why some of the highest-earning emails look like they came from a friend.
Lesson 4.2 — Broadcasts Vs Automations
- How to split your programme between live sends and evergreen flows.
- The right job for each — and the revenue lost when you confuse them.
- Why the automations you build once can out-earn every broadcast combined.
Lesson 4.3 — The Types Of Automation Sequences
- The full menu of automated sequences every business should consider.
- Which flows to build first for the fastest return.
- The sequence most businesses are missing entirely — and the money it makes.
Lesson 4.4 — Mapping The Automations
- How to map every trigger, branch and email into one coherent system.
- The blueprint that stops your automations colliding or contradicting.
- How to see your whole automated programme on a single page.
Lesson 4.5 — Planning The Broadcast Calendar
- How to plan a send calendar that sells without burning the list out.
- The rhythm that keeps you top-of-mind without becoming a nuisance.
- How to never again stare at the calendar wondering what to send.
Lesson 4.6 — The Surrounding Funnel
- How email plugs into the wider digital marketing funnel of ads, pages and offers.
- The handoffs between channels that make or break a campaign.
- Why email is the engine, but the funnel is the car.
5Module 5 — Personalisation And Scope
Tailoring the programme to the person — at whatever scale you can handle.
Lesson 5.1 — Personalisation And Dynamic Content
- How to make one email show different content to different readers, automatically.
- The personalisation that lifts results — and the gimmicky kind that doesn't.
- Why “Hi [First Name]” is where personalisation should start, not end.
Lesson 5.2 — Simple Vs Complex
- How to pick the right level of sophistication for the business in front of you.
- When elaborate email automation is genius — and when it's just expensive showing off.
- The trap of building a Ferrari programme a corner-shop list can't fuel.
6Module 6 — The Roadmap
Pulling everything into one strategy document, sequenced and measurable.
Lesson 6.1 — Building The Strategy Document
- How to turn all your research into one clear, actionable email marketing strategy document.
- The plan a client or boss can read and instantly say yes to.
- The document that turns “we should do email” into a real roadmap.
Lesson 6.2 — Sequencing And Measurement
- How to phase the rollout so you get wins early and build from them.
- The metrics that prove the strategy is working — or flag that it isn't.
- How to sequence the build so nothing important gets left to “later.”
Lesson 6.3 — Common Strategy Mistakes (And How To Avoid Them)
- The strategic blunders that quietly sink even well-resourced programmes.
- The mistakes you can only see coming once someone's pointed them out.
- How to pressure-test your email marketing strategy before you've wasted months on it.
Which Package Is The Email Marketing Strategy Course In?
One Of 10 Online Email Marketing Courses
You'll find the Email Marketing Strategy course inside the Ultimate package — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Marketing Strategy Course is built like a game. You sit down for one quick lesson, and an hour later you're still going: keeping your streak alive, unlocking achievements and levelling up through competitor teardowns, voice-of-customer research and awareness-led messaging. It's the longest course in the email suite, so we made sure it never feels like a slog. The XP stacks up as you go, and before you know it you've built a full email strategy you'd happily put your name to.
Email Marketing Strategy Course — Frequently Asked Questions
Straight answers to the questions people ask before they enrol on our email strategy training.
More About Our Online Email Marketing Courses
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Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
