Email Deliverability & Inbox Placement Course
The email deliverability course that gets you out of the spam folder. Master authentication, sender reputation and list hygiene so more of your emails reach the primary inbox.
- 5 Modules
- 15 Lessons
- 3 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
Get Your Emails Into The Inbox, Not The Spam Folder
Learn Deliverability Online, At Your Own Pace
This email deliverability course is part of our email marketing courses and one of our online digital marketing courses built for people who actually send. It covers how email delivery really works, the authentication trio of SPF, DKIM and DMARC (plus BIMI), sender reputation and domain warming, spam filters, traps and blocklists, list hygiene, the bulk-sender rules from the big inbox providers, seed testing, and how to diagnose a placement problem step by step.
Why does it matter? Because an email nobody sees can't sell anything. Deliverability is the part of email marketing most people ignore until it breaks, and by then the damage is done. This training shows you how inbox providers think, so you can prevent problems rather than panic about them. It pairs naturally with email compliance and consent, because clean, consented lists are the foundation of a good sender reputation.
Who This Email Marketing Course Is For
- Marketers whose open rates have dropped and who can't work out why
- Business owners setting up a new sending domain for the first time
- Email specialists who want to understand SPF, DKIM and DMARC properly
- Anyone who has been told 'check your spam folder' one time too many
The problem it solves
Great emails are vanishing into spam folders, and most senders have no idea why it's happening or how to fix it.
What you'll be able to do
Authenticate a domain, protect your sender reputation, keep your list clean and diagnose a placement problem without guesswork.
Best for
Anyone sending email at volume, or watching engagement quietly slide.
What You'll Learn On This Email Marketing Course
- 1Deliverability FoundationsWhat actually happens between “send” and the inbox — and where most email dies
- 2AuthenticationThe technical handshakes that prove you're really you — and keep you out of the junk folder
- 3Reputation And WarmingWhy the inboxes judge you on your record — and how to build a spotless one
- 4Threats And HygieneThe traps that sink senders — and the cleaning routine that keeps you safe
- 5Rules, Testing & TroubleshootingThe new sender rules, how to test your placement, and how to fix it when it breaks
Inside The Email Deliverability & Inbox Placement Course — Every Module
All 5 modules and 15 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Deliverability Foundations
What actually happens between “send” and the inbox — and where most email dies.
Lesson 1.1 — Introduction To Deliverability
- The difference between “delivered” and “in the inbox” (they're worlds apart).
- Why your emails can vanish without a single bounce or error message.
- The biggest factor deciding whether you're seen — and it's not your subject line.
Lesson 1.2 — How Email Delivery Works
- The hidden journey every email takes in the half-second after you hit send.
- The gatekeepers deciding your fate — and what they're really judging.
- Why understanding the plumbing is the key to never landing in spam again.
2Module 2 — Authentication
The technical handshakes that prove you're really you — and keep you out of the junk folder.
Lesson 2.1 — SPF (Sender Policy Framework)
- The record that tells the world you're allowed to send — and what silently breaks it.
- Why a missing or wrong SPF quietly tanks your inbox placement.
- The five-minute setup most businesses get subtly, expensively wrong.
Lesson 2.2 — DKIM (DomainKeys Identified Mail)
- The cryptographic signature that proves your email wasn't tampered with in transit.
- Why inbox providers trust DKIM-signed mail far more.
- How to set it up once and never think about it again.
Lesson 2.3 — DMARC
- The policy that stops criminals spoofing your domain — and lifts your trust score.
- The setting that can either protect you or block your own mail (choose carefully).
- Why the inbox giants now effectively require it.
Lesson 2.4 — BIMI And Brand Indicators
- How to get your actual logo showing next to your emails in the inbox.
- The trust and open-rate lift of a verified brand mark.
- What you need in place before BIMI will work for you.
3Module 3 — Reputation And Warming
Why the inboxes judge you on your record — and how to build a spotless one.
Lesson 3.1 — Sender Reputation
- The invisible credit score that decides your inbox fate — and how it's calculated.
- The everyday behaviours that quietly wreck it (you might be doing them now).
- How to repair a damaged sender reputation, step by step.
Lesson 3.2 — Warming A Domain Or IP
- Why blasting from a fresh domain is the fastest way to get blocked.
- The warming schedule that builds trust without tripping the alarms.
- How long it really takes — and how to speed it up safely.
Lesson 3.3 — Engagement As A Ranking Signal
- Why the inbox watches who opens and clicks — and ranks you accordingly.
- The “engagement death spiral” that drags good senders down into spam.
- How to keep your list engaged enough to stay in the primary tab.
4Module 4 — Threats And Hygiene
The traps that sink senders — and the cleaning routine that keeps you safe.
Lesson 4.1 — Spam Filters And How They Think
- What a spam filter is actually scanning for, line by line.
- The words, formatting and habits that trip the filters (some will surprise you).
- How to write emails that sail straight past the bouncer.
Lesson 4.2 — Spam Traps, Blocklists And Complaints
- The hidden landmines on your list that can blocklist your whole domain.
- What a spam trap is, how you ended up with one, and how to avoid them.
- The complaint rate that quietly gets you blocked — and how to stay under it.
Lesson 4.3 — List Hygiene
- Why a dirty list is the number-one killer of email deliverability.
- The dead weight you must cut — even though it shrinks your “numbers.”
- The cleaning routine that keeps your list lean, engaged and landing.
5Module 5 — Rules, Testing & Troubleshooting
The new sender rules, how to test your placement, and how to fix it when it breaks.
Lesson 5.1 — Bulk-Sender Requirements
- The rules the inbox giants now enforce — and the senders getting caught out.
- What you must have in place to send at volume without getting throttled.
- The recent crackdown that quietly broke a lot of marketers' email overnight.
Lesson 5.2 — Monitoring And Seed Testing
- How to actually see where your emails are landing (most people are just guessing).
- The seed test that reveals your true inbox placement across every provider.
- The early-warning signs of an email deliverability problem brewing before it bites.
Lesson 5.3 — Diagnosing A Placement Problem
- The step-by-step diagnosis for when your email suddenly stops landing.
- How to find the exact cause instead of flailing in the dark.
- The fixes that bring a tanked sender back from the spam folder.
Which Package Is The Email Deliverability & Inbox Placement Course In?
One Of 10 Online Email Marketing Courses
You'll find the Email Deliverability & Inbox Placement course inside these packages — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Deliverability & Inbox Placement Course is built like a game. You fire up one quick lesson and suddenly you're guarding a streak, unlocking achievements and stacking XP while learning to set up SPF, DKIM and DMARC, read your sender reputation and track down exactly why emails went missing. We made it hard to put down on purpose, because the more you want to come back, the faster you finish and the sooner your emails start landing where they belong.
Email Deliverability & Inbox Placement Course — Frequently Asked Questions
Answers to the questions we hear most about deliverability and this course.
More About Our Online Email Marketing Courses
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Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
