Email Compliance & Consent Course
A practical email compliance course for UK marketers. Get to grips with UK GDPR and PECR, collect consent properly and send every campaign knowing you're on the right side of the rules.
- 5 Modules
- 14 Lessons
- 3 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
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- Google
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- Klaviyo
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Practical GDPR Email Marketing Training For UK Senders
Learn UK GDPR & PECR Online, At Your Own Pace
The Email Compliance & Consent Course is the second step in our email marketing courses and part of our online digital marketing courses. It turns UK GDPR and PECR from scary legal reading into clear, practical rules for marketing email: lawful basis, subscriber rights, consent done properly, the soft opt-in, legitimate interest, preference centres, unsubscribes and suppression, plus what changes when you send to other countries.
Why does it matter? Because every email you send rests on how you got that address in the first place. Get consent wrong and nothing else — not the copy, not the design — can fix it. Get it right and compliance becomes an advantage, not a brake. This email compliance course gives you sign-up forms you can trust, which pays off when you grow your list in list growth and lead capture and protect your sender reputation in email deliverability.
Who This Email Marketing Course Is For
- Marketers who send email to UK subscribers and want to do it legally
- Business owners unsure whether their current list was collected properly
- Freelancers and in-house teams who build sign-up forms and run campaigns
- Anyone who has nodded along to 'GDPR' without really knowing what it requires
The problem it solves
Most marketers guess at consent, copy a competitor's sign-up form and simply hope nobody ever asks to see the proof.
What you'll be able to do
Collect consent properly, apply the soft opt-in and legitimate interest correctly, and run unsubscribes and suppression with confidence.
Best for
Anyone sending marketing email to UK subscribers, from first list to full programme.
What You'll Learn On This Email Marketing Course
- 1Why Compliance MattersWhy the “boring” stuff is actually your unfair advantage — and your insurance policy
- 2UK GDPR Essentials For MarketersGDPR, translated out of legalese into things you can actually act on
- 3PECR And The Rules For Marketing EmailThe email-specific rulebook most marketers have never even heard of
- 4Sign-Up, Preferences And UnsubscribeThe compliant plumbing of getting people onto, and off, your list cleanly
- 5International & Ongoing ComplianceSending across borders, and staying clean as the rules keep shifting
Inside The Email Compliance & Consent Course — Every Module
All 5 modules and 14 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Why Compliance Matters
Why the “boring” stuff is actually your unfair advantage — and your insurance policy.
Lesson 1.1 — Introduction To Email Compliance
- The real cost of getting consent wrong (it's a lot more than a telling-off).
- Why compliance, done properly, actually makes your email perform better.
- The myth that good email marketing and compliance are at odds — and why it's nonsense.
Lesson 1.2 — The Regulatory Landscape
- The two sets of rules that govern every marketing email you send in the UK.
- Who's actually watching, what they can do to you, and what sets them off.
- The plain-English map of a topic almost everyone finds terrifying.
2Module 2 — UK GDPR Essentials For Marketers
GDPR, translated out of legalese into things you can actually act on.
Lesson 2.1 — Personal Data And Lawful Basis
- What counts as “personal data” in email marketing (it's more than you'd guess).
- The lawful bases you can actually use to email people — and the ones you can't.
- The single foundation that makes every other compliance decision easy.
Lesson 2.2 — Individual Rights You Must Honour
- The rights every subscriber holds over their data — and what happens if you ignore them.
- The request that can land on your desk any day, and exactly how to handle it.
- How to honour the rules without grinding your marketing to a halt.
Lesson 2.3 — Accountability And Records
- What you must be able to prove — and how, when a regulator comes knocking.
- The simple record-keeping that turns a nightmare audit into a non-event.
- The documentation most marketers skip until it's far too late.
3Module 3 — PECR And The Rules For Marketing Email
The email-specific rulebook most marketers have never even heard of.
Lesson 3.1 — What PECR Is And Why It Governs Email
- The rule that actually decides whether you can hit send — and it isn't GDPR.
- Why PECR catches out marketers who thought GDPR was the whole story.
- The relationship between the two rulebooks, finally made clear.
Lesson 3.2 — Consent Done Properly
- What “valid consent” really means — and why most sign-up forms get it wrong.
- The checkbox practices that are quietly illegal (you've seen them everywhere).
- How to collect consent that protects you and grows your email list at the same time.
Lesson 3.3 — The Soft Opt-In
- The legal route that lets you email customers without explicit consent — used correctly.
- The exact conditions you must meet to rely on it (get one wrong and it's void).
- Why this single rule is worth a small fortune to any business that sells.
Lesson 3.4 — Legitimate Interest For Email
- When you can lean on legitimate interest — and the trap of over-relying on it.
- The balancing test that decides whether it actually holds up.
- How B2B email rules differ from B2C in ways that catch people out.
4Module 4 — Sign-Up, Preferences And Unsubscribe
The compliant plumbing of getting people onto, and off, your list cleanly.
Lesson 4.1 — Compliant Sign-Up Flows
- How to build a sign-up that's bulletproof and high-converting at the same time.
- The confirmation step that protects you — and when you actually need it.
- The wording tweaks that keep you legal without scaring subscribers off.
Lesson 4.2 — Preference Centres
- The page that slashes unsubscribes by letting people dial you down instead of out.
- What to offer, and what to never make mandatory.
- How preferences quietly double as some of your most powerful segmentation data.
Lesson 4.3 — Unsubscribe And Suppression
- Why a broken unsubscribe is both illegal and reputation-poison.
- The difference between unsubscribing and suppressing — and why it matters.
- The one-click rule the inbox providers now demand (ignore it at your peril).
5Module 5 — International & Ongoing Compliance
Sending across borders, and staying clean as the rules keep shifting.
Lesson 5.1 — Sending To Other Countries
- Why the rules change the moment you email someone abroad.
- The big international regimes you need to know if your list isn't UK-only.
- How to stay compliant globally without a law degree.
Lesson 5.2 — Staying Compliant Over Time
- Why email compliance isn't a one-off — it's a habit, and here's the routine.
- The periodic checks that keep you out of trouble for good.
- How to future-proof your setup against rules that haven't been written yet.
Which Package Is The Email Compliance & Consent Course In?
One Of 10 Online Email Marketing Courses
You'll find the Email Compliance & Consent course inside these packages — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Compliance & Consent Course is built like a game. You start one quick lesson and soon you're protecting a streak, unlocking achievements and racking up XP while mastering valid consent, the soft opt-in and unsubscribes done properly. Yes, even UK GDPR can be strangely satisfying when every lesson ends with a win. We made it addictive on purpose, because the more you want to come back, the faster you finish and the sooner you can send every campaign with total confidence.
Email Compliance & Consent Course — Frequently Asked Questions
Straight answers about UK GDPR, PECR and how this course fits into your training.
More About Our Online Email Marketing Courses
Do I need a legal background to take this course?
Does the course cover both UK GDPR and PECR?
Which packages include the Email Compliance & Consent Course?
Can I buy just this course, and what does it cost?
Is this GDPR email marketing training delivered online?
How long will it take me to complete?
Is there a certificate for completing the compliance course?
What should I study after Email Compliance & Consent?
Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
