List Growth & Lead Capture Course
Turn your website and traffic into a steady stream of the right subscribers. Create lead magnets people want, place forms where they convert and welcome every new sign-up properly.
- 5 Modules
- 14 Lessons
- 3 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
Grow A List That Actually Wants Your Emails
Learn List Building Online, At Your Own Pace
This email list building course is part of our email marketing courses and one of our online digital marketing courses with the most direct link to sales. You'll learn the value exchange behind every sign-up, how to design and position a lead magnet, the capture mechanics that convert, what to ask for on a form, and how to tag, segment and score new subscribers from the moment they join.
Why does it matter? Because a list is only as good as the people on it. Chasing raw numbers with giveaways and shortcuts fills your account with people who never open or buy. This training focuses on healthy growth: the right subscribers, steady traffic to your capture points, and hygiene that keeps your list engaged. Pair it with email compliance and consent, then turn new subscribers into customers with email sequences and automations.
Who This Email Marketing Course Is For
- Business owners whose email list has barely grown in months
- Marketers who need more qualified leads from the traffic they already have
- Creators, coaches and consultants planning their first lead magnet
- Anyone with a sign-up form that quietly collects almost nobody
The problem it solves
Most lists grow slowly, or fill up with freebie hunters who never open, never click and never buy.
What you'll be able to do
Create lead magnets people want, place sign-up forms where they convert and welcome every subscriber into the right segment.
Best for
Anyone who wants a bigger, better-quality email list without cutting corners.
What You'll Learn On This Email Marketing Course
- 1Foundations Of List GrowthThe principles that make a list grow — and grow with people worth having
- 2Lead Magnets And OffersCreating the irresistible bait that gets the right people to raise their hand
- 3Capture MechanicsThe forms, pop-ups and placements that actually turn visitors into subscribers
- 4Onboarding And DataWhat happens the instant someone signs up — and the data that makes it pay
- 5Healthy Growth Over TimeFeeding the top of the funnel and pruning the bottom, forever
Inside The List Growth & Lead Capture Course — Every Module
All 5 modules and 14 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Foundations Of List Growth
The principles that make a list grow — and grow with people worth having.
Lesson 1.1 — Introduction To List Growth
- Why a slowly-dying list is the silent killer of every email programme.
- The growth mindset that values the right subscribers over big vanity numbers.
- What “healthy growth” actually looks like — and what's quietly poisoning yours.
Lesson 1.2 — The Value Exchange
- The simple trade at the heart of every sign-up — and how to make yours irresistible.
- Why people guard their inbox harder than ever, and what makes them open the gate.
- The reason most opt-ins fail: a lopsided exchange the visitor can feel.
Lesson 1.3 — The Types Of List Growth — And What Each Is Worth
- Every way to grow an email list, ranked by quality of subscriber, not just quantity.
- The growth tactics that look great but fill your list with dead weight.
- Where to spend your list-building effort for subscribers who actually open and buy.
2Module 2 — Lead Magnets And Offers
Creating the irresistible bait that gets the right people to raise their hand.
Lesson 2.1 — Designing A Lead Magnet
- What makes a lead magnet people genuinely want — not just another ignored PDF.
- The “instant win” principle that gets sign-ups flooding in.
- The lead-magnet mistakes that attract freebie-hunters who never buy.
Lesson 2.2 — Positioning The Offer
- How to frame your lead magnet so it feels like a must-have, not a maybe.
- The positioning tweak that can double opt-ins without changing the offer itself.
- Why the promise on the form matters more than the thing behind it.
Lesson 2.3 — Creating It Efficiently
- How to produce a high-converting lead magnet fast, without a month of faffing.
- The shortcuts that get you live this week, not next quarter.
- How to repurpose what you already have into bait that converts.
3Module 3 — Capture Mechanics
The forms, pop-ups and placements that actually turn visitors into subscribers.
Lesson 3.1 — Capture Mechanisms
- Every type of sign-up form and capture tool — and which converts best where.
- The under-used mechanism that quietly out-converts the popup everyone hates.
- How to capture email sign-ups without annoying people off your site.
Lesson 3.2 — Placement And Timing
- Where to put your forms so they actually get seen and filled.
- The timing that catches people at peak intent instead of mid-scroll.
- The exit-moment capture that rescues visitors about to leave forever.
Lesson 3.3 — What To Ask For
- The number of fields that maximises sign-ups (ask for one more and they bail).
- What to collect now versus later — and why greedy forms backfire.
- The single extra question that supercharges your segmentation from the start.
4Module 4 — Onboarding And Data
What happens the instant someone signs up — and the data that makes it pay.
Lesson 4.1 — The Opt-In To Welcome Handoff
- The critical first moment after sign-up that most businesses completely fumble.
- How to greet a new subscriber while their interest is still red-hot.
- The handoff that turns a fresh opt-in into an engaged reader from email one.
Lesson 4.2 — Segmentation And Tagging At Entry
- How to tag subscribers the moment they join, so every future send is targeted.
- The entry data that lets you talk to people like you actually know them.
- The tagging you'll wish you'd set up — once your email list is too big to fix by hand.
Lesson 4.3 — Lead Scoring Basics
- How to spot your hottest subscribers automatically, by their behaviour.
- The simple scoring that flags who's ready to buy before they say so.
- How scoring lets you focus your effort where the money actually is.
5Module 5 — Healthy Growth Over Time
Feeding the top of the funnel and pruning the bottom, forever.
Lesson 5.1 — Traffic To Your Capture Points
- Where to find a steady stream of the right people to fill your list.
- How to turn existing traffic into subscribers instead of letting it bounce.
- The traffic sources that bring buyers, not just browsers.
Lesson 5.2 — List Hygiene And Sunsetting
- Why deliberately removing subscribers can make your whole list more profitable.
- The “sunset” routine that quietly protects your deliverability.
- How to tell a genuinely dead contact from one who's just gone a bit quiet.
Which Package Is The List Growth & Lead Capture Course In?
One Of 10 Online Email Marketing Courses
You'll find the List Growth & Lead Capture course inside the Ultimate package — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our List Growth & Lead Capture Course is built like a game. One quick lesson turns into three as you keep your streak alive, chase down achievements and pile up XP while designing lead magnets, choosing where your forms should go and tagging new subscribers the moment they join. We built it to be addictive on purpose, because the more you want to come back, the faster you finish and the sooner your list starts filling with the right people.
List Growth & Lead Capture Course — Frequently Asked Questions
Everything you need to know about growing your list and enrolling on this course.
More About Our Online Email Marketing Courses
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Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
