Email Design & Build Course
Hands-on email design training. Learn to design and build responsive, accessible emails that render properly in every inbox, survive dark mode and, yes, even Outlook.
- 5 Modules
- 11 Lessons
- 2 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
A Practical Online Email Design Course
Learn Email Design Online, At Your Own Pace
Design & Build is the hands-on course in our email marketing courses for how emails look and work: five modules, 11 lessons and around two hours on responsive layouts, client quirks, dark mode, accessibility, templates and just enough HTML to be dangerous. Like all our online digital marketing courses, it's 100% online and self-paced.
Why does it matter? Email isn't the web. What looks perfect in your builder can shatter in Outlook, vanish in dark mode or break on a phone, and every broken send costs you clicks and trust. This training shows you how to design for the inbox, build modular templates, use AI to speed up the code and QA every email before subscribers see it. Pair it with the email deliverability course so your beautifully built emails actually land.
Who This Email Marketing Course Is For
- Marketers whose emails look great in the builder and broken in Outlook
- Web designers moving into email who keep hitting strange rendering bugs
- Small business owners who want branded templates without paying for every tweak
- Anyone curious about email HTML who has never dared open the code
The problem it solves
Emails that look perfect in your builder shatter in Outlook, vanish in dark mode or shut out readers using screen readers.
What you'll be able to do
Design and build responsive, accessible email templates that render properly across inboxes, then QA them before every send.
Best for
Marketers, designers and owners who want emails that look right everywhere.
What You'll Learn On This Email Marketing Course
- 1Email Design FoundationsWhy designing for email is its own strange craft — and the principles that hold
- 2Building For Every InboxMaking your email look right on every device and in every client — yes, that one
- 3Accessibility & ContentMaking emails everyone can read — and laying out content that converts
- 4Templates & CodeReusable systems and just enough HTML to be dangerous
- 5QAThe final checks that catch the breakage before your subscribers do
Inside The Email Design & Build Course — Every Module
All 5 modules and 11 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Email Design Foundations
Why designing for email is its own strange craft — and the principles that hold.
Lesson 1.1 — Introduction & Why Email ≠ Web
- Why everything you know about web design can betray you in the inbox.
- The bizarre constraints email design still lives under to this day.
- The mindset that keeps your emails looking right where the web rules don't apply.
Lesson 1.2 — Principles Of Effective Email Design
- The design principles that make an email easy to read and act on.
- How to guide the eye straight to the click, every time.
- The clutter that quietly kills conversions — and exactly what to strip.
2Module 2 — Building For Every Inbox
Making your email look right on every device and in every client — yes, that one.
Lesson 2.1 — Responsive Email
- How to build responsive emails that look perfect on a phone and a desktop alike.
- The mobile-first approach that matches how people actually read email now.
- The layout tricks that survive the jump from big screen to small.
Lesson 2.2 — Client Quirks (Yes, Outlook)
- Why Outlook breaks beautiful emails — and how to beat it at its own game.
- The handful of fixes that tame the most notorious email client of all.
- The quirks across email clients that catch out even experienced builders.
Lesson 2.3 — Dark Mode
- Why your email can look great in light mode and fall apart in dark.
- How to design so your email survives dark mode without disappearing.
- The logo-and-image traps dark mode springs on the unprepared.
3Module 3 — Accessibility & Content
Making emails everyone can read — and laying out content that converts.
Lesson 3.1 — Accessible Email
- How to build accessible emails that people using screen readers can actually use.
- The accessibility basics that also quietly improve deliverability.
- Why an inaccessible email leaves readers — and money — on the table.
Lesson 3.2 — Images, Type And Layout In Practice
- The image-to-text balance that keeps you out of spam and easy to read.
- What happens when images don't load — and how to be ready for it.
- The type and layout choices that make an email feel effortless.
4Module 4 — Templates & Code
Reusable systems and just enough HTML to be dangerous.
Lesson 4.1 — Modular Template Systems
- How to build an email template system so new emails take minutes, not hours.
- The modular blocks that let anyone assemble an on-brand email fast.
- Why reinventing the layout every send is a quiet waste of your life.
Lesson 4.2 — A Working Intro To Email HTML
- The handful of HTML concepts that let you fix what the builder can't.
- Why email HTML is stuck in the past — and how to work with it anyway.
- Enough code to take control without becoming a full-time developer.
Lesson 4.3 — AI Assistance For Builds
- How to use AI to write and debug email HTML in a fraction of the time.
- The prompts that turn a rough idea into working, tested email code.
- Where AI speeds up the build — and where it'll quietly break things.
5Module 5 — QA
The final checks that catch the breakage before your subscribers do.
Lesson 5.1 — Rendering QA And Pre-Send Checks
- The pre-send checklist that catches broken rendering before it goes out.
- How to preview your email across dozens of clients before you hit send.
- The five-minute QA that saves you a very public, very avoidable mistake.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Design & Build Course is built like a game. One quick lesson turns into five as you keep your streak going, unlock achievements and level up through responsive layouts, dark mode fixes and your first lines of email HTML. The XP keeps coming, so even taming Outlook starts to feel oddly satisfying. We built it to keep you coming back, because the faster you finish, the sooner your emails look right in every inbox.
Email Design & Build Course — Frequently Asked Questions
Everything you might want to know before enrolling on our email design and build training.
More About Our Online Email Marketing Courses
Is the email design course taught online?
Do I need coding skills for Design & Build?
How long will the design and build lessons take?
Which packages include Email Design & Build?
Does the design course come with a certificate?
Why do emails look different in every inbox?
Will I learn to build email templates I can reuse?
What's a good course to take after Design & Build?
Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
