Email Marketing Foundations Course
The beginner's email marketing course. Learn how lists, segments, automations and the inbox really work — and lay the foundations every other email skill stands on.
- 5 Modules
- 15 Lessons
- 3 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
A Practical Email Marketing Course For Beginners
Learn Email Marketing Online, From Scratch
The Email Marketing Foundations Course is the starting point of our email marketing courses, and the gentlest way into our online digital marketing courses. In 15 short lessons you'll learn what email marketing actually is, how lists, tags and segments fit together, the difference between broadcasts and automations, how to make sense of the tools, and what makes someone open, read and click. No jargon, no expensive software and no prior experience needed.
Why start here? Because almost every email mistake — the wrong tool, the messy list, the campaign nobody opens — comes from skipping the basics. This email marketing course for beginners gives you the full map first, so everything that follows makes sense. When you're ready, move on to email compliance and consent, or go deeper with our email marketing strategy course.
Who This Email Marketing Course Is For
- Complete beginners who want to learn email marketing from scratch
- Business owners who want to understand email before choosing a tool or hiring help
- Marketers adding email to their skill set for the first time
- Anyone sending the odd newsletter on guesswork who wants to know what actually works
The problem it solves
Most people start email by picking a tool and hitting send, with no idea what a list, segment or automation is for.
What you'll be able to do
Speak fluent email: see how lists, segments, automations and metrics fit together, and know which tool and email type fits each job.
Best for
Total beginners, and anyone filling gaps in their email marketing basics.
What You'll Learn On This Email Marketing Course
- 1Welcome & OrientationWhere we set the scene — and show you why the “boring” channel is the one printing money
- 2The Building BlocksThe handful of concepts everything else is built on — get these and you'll never be lost again
- 3The Tools LandscapeA clear-eyed tour of the software jungle — so you pick the right tool, not the loudest one
- 4How Email PersuadesThe psychology that turns a plain message into one that gets opened, read and acted on
- 5Putting It TogetherZooming out to see the whole machine — and your route through it
Inside The Email Marketing Foundations Course — Every Module
All 5 modules and 15 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Welcome & Orientation
Where we set the scene — and show you why the “boring” channel is the one printing money.
Lesson 1.1 — Welcome To The Course
- What this email marketing course for beginners will actually turn you into — and the one promise we make.
- The fastest route through 159 lessons, mapped before you send a single email.
- Why the people who “don't have time for email” are leaving the most money on the table.
Lesson 1.2 — What Email Marketing Actually Is
- The definition that separates real email marketing from “sending the odd newsletter.”
- Why email isn't a channel — it's an asset you own outright, and what that's quietly worth.
- The difference between emailing people and building a list that pays you for years.
Lesson 1.3 — Why Email Still Wins
- The ROI figure that makes every other digital marketing channel look like a rounding error.
- Why “email is dead” has been wrong for twenty years — and will be for twenty more.
- The one thing email does that ads, social and SEO simply can't.
2Module 2 — The Building Blocks
The handful of concepts everything else is built on — get these and you'll never be lost again.
Lesson 2.1 — Lists, Subscribers And Contacts
- The difference between a contact, a subscriber and a lead — and why mixing them up costs you.
- Why your “list size” is the most misleading number in your whole account.
- The hidden status that quietly decides whether your emails even get delivered.
Lesson 2.2 — Segments And Tags
- How the pros slice one list into dozens of perfectly-targeted audiences.
- The difference between a tag and a segment — and exactly when each one wins.
- Why “send to everyone” is the fastest way to train people to ignore you.
Lesson 2.3 — Broadcasts Vs Automations
- The two kinds of email — and why the one you're ignoring drives most of the revenue.
- When to send by hand, and when to let the machine sell for you forever.
- The “build once, earn for years” emails most businesses never set up.
Lesson 2.4 — The Email Types And Their Jobs
- Every type of email you'll ever send, and the single job each one is hired to do.
- Why sending the wrong type at the wrong moment quietly kills conversions.
- The email most businesses forget exists — and the money it leaves on the table.
3Module 3 — The Tools Landscape
A clear-eyed tour of the software jungle — so you pick the right tool, not the loudest one.
Lesson 3.1 — ESPs, CRMs And Marketing Platforms
- What the three-letter acronyms actually mean — and which one you really need.
- The overlap nobody explains, and how to avoid paying twice for the same thing.
- Why the “best” platform is almost never the one with the biggest ad budget.
Lesson 3.2 — How To Think About Choosing A Tool
- The handful of questions that cut through every sales pitch in minutes.
- The feature everyone obsesses over that barely matters — and the one they ignore that does.
- How to pick an email marketing platform you won't be cursing and migrating off in a year.
Lesson 3.3 — A Quick Tour Of The Inbox
- What your email actually looks like from the other side of the screen.
- The inbox real estate that decides whether you get opened — before a word is read.
- The tabs, previews and signals quietly sorting you into “read” or “ignore.”
4Module 4 — How Email Persuades
The psychology that turns a plain message into one that gets opened, read and acted on.
Lesson 4.1 — The Psychology Of The Inbox
- What's really going through someone's head in the two seconds they decide to open or bin you.
- The primal triggers that get a thumb to stop scrolling and tap.
- Why the inbox is the most personal place you'll ever sell — and how to respect that.
Lesson 4.2 — Anatomy Of A Good Email
- The handful of parts every high-performing email shares — miss one and it flops.
- Where the real persuasion actually happens (it's not where you think).
- The invisible structure underneath emails that feel effortless to read.
Lesson 4.3 — The Metrics You'll Hear About
- The numbers everyone quotes — and which ones actually mean anything.
- Why a “great open rate” can hide a campaign that made zero sales.
- The single metric that matters more than all the vanity ones combined.
5Module 5 — Putting It Together
Zooming out to see the whole machine — and your route through it.
Lesson 5.1 — The Shape Of An Email Programme
- What a complete, money-making email programme actually looks like, end to end.
- The pieces that fit into a system instead of a pile of random sends.
- Why most businesses have 10% of an email programme and wonder why it underperforms.
Lesson 5.2 — Your Roadmap Through The Suite
- Exactly which email marketing course to take next, depending on where you are right now.
- How the ten courses stack into one complete, no-gaps skill set.
- The shortcut through the whole programme if you need results fast.
Which Package Is The Email Marketing Foundations Course In?
One Of 10 Online Email Marketing Courses
You'll find the Email Marketing Foundations course inside these packages — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to pristine video guides and professional tutor review workflows.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Partner directly with dedicated marketing experts to map bespoke campaigns and secure direct agency placements.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy program is structured to pack pure actionable utility, combining theoretical curriculum, verified demos, and certified tutor feedback.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Marketing Foundations Course is built like a game. You open one quick lesson, and before you know it you're keeping a streak alive, unlocking achievements and levelling up your XP while learning how lists and segments work, why some emails get opened while others get ignored, and how a simple email programme fits together. We made it properly moreish on purpose, because the more you want to come back, the faster you finish and the sooner you're sending emails with confidence.
Email Marketing Foundations Course — Frequently Asked Questions
Everything you need to know before you start learning email marketing with us.
More About Our Online Email Marketing Courses
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What will I understand after this course that most beginners don't?
Which course should I take after Email Marketing Foundations?
Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
