Email Systems & ESP Setup Course
Learn to set up any email platform properly, from access and data to forms, integrations and automations, so your ESP is built right before a single email goes out.
- 5 Modules
- 14 Lessons
- 3 hrs
- Certificate of completion
- 100% online
Industry recognised certifications with
HubSpot
Salesforce Trailhead
Klaviyo
Brevo
Litmus
Google- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
- HubSpot
- Salesforce Trailhead
- Klaviyo
- Brevo
- Litmus
- Google
Set Up Any Email Platform The Right Way
Learn Email Platform Setup Online, Step By Step
This ESP setup course is part of our email marketing courses, and one of the most hands-on of our online digital marketing courses. You'll learn the universal anatomy every email platform shares, then work through planning an account, auditing access on an account you've inherited, cleaning and migrating data, building a sensible account structure, connecting forms and integrations, tracking what email earns, building broadcasts and automations, and testing everything before go-live.
Why does setup matter? Because a messy account quietly sabotages everything you build on top of it. Rather than teaching one tool's buttons, this training teaches the logic behind them, so your skills transfer to Mailchimp, Klaviyo, ActiveCampaign and the rest, with no expensive software needed. Once your platform is ready, put it to work with email sequences and automations or protect your sending with email deliverability.
Who This Email Marketing Course Is For
- Marketers setting up a new email platform or moving from an old one
- Freelancers and assistants who manage email accounts for clients
- Business owners who inherited a messy account and want it fixed properly
- Anyone who wants skills that work across every major email platform
The problem it solves
Most email accounts are set up in a rush, then patched for years: duplicate lists, broken tags and automations nobody trusts.
What you'll be able to do
Plan, build and launch any email platform properly, with clean data, connected forms, working automations and a tidy handover.
Best for
Anyone setting up, migrating or inheriting an email marketing platform.
What You'll Learn On This Email Marketing Course
- 1Before You Send AnythingGet the thinking and the setup right before a single email goes out
- 2Getting Into A Business's SystemsWalking into an existing setup, auditing it, and getting the data clean
- 3Connecting The Moving PartsWiring forms, tools and tracking into one system that talks to itself
- 4Building And AutomatingBuilding the broadcasts and the automations that do the selling for you
- 5QA And Go-LiveTesting everything, then launching with zero nasty surprises
Inside The Email Systems & ESP Setup Course — Every Module
All 5 modules and 14 lessons, with a taste of what each one hides. Click any module to open it up.
1Module 1 — Before You Send Anything
Get the thinking and the setup right before a single email goes out.
Lesson 1.1 — Introduction & The Setup Mindset
- Why most email marketing accounts are quietly broken from day one — and how to start clean.
- The mindset shift that separates a tidy, scalable setup from a tangled mess.
- The expensive mistakes that are almost impossible to undo once you're sending.
Lesson 1.2 — The Universal Anatomy Of An ESP
- The handful of parts every email platform shares, whatever the logo on the login.
- Learn this once and you can drive Mailchimp, Klaviyo, ActiveCampaign — any of them.
- The components most people never touch (and the power hiding inside them).
Lesson 1.3 — Planning Your Account
- The blueprint to sketch before you click a single button.
- How a little planning now saves you a painful rebuild later.
- The structural decisions that quietly shape everything you'll do afterwards.
2Module 2 — Getting Into A Business's Systems
Walking into an existing setup, auditing it, and getting the data clean.
Lesson 2.1 — Access And Audit
- How to take stock of an account you've inherited without breaking anything.
- The audit checklist that surfaces every hidden problem fast.
- The access and permissions to sort first — before you touch anything else.
Lesson 2.2 — Data Hygiene And Migration
- How to move a list between email platforms without torching your deliverability.
- The cleaning that must happen before migration (skip it and you import the rot).
- The migration traps that quietly lose contacts or trip spam flags.
Lesson 2.3 — Account Architecture
- How to structure lists, tags and fields so the account scales instead of sprawls.
- The naming conventions that keep a year-old account navigable.
- The architecture choices that make automation easy later — or impossible.
3Module 3 — Connecting The Moving Parts
Wiring forms, tools and tracking into one system that talks to itself.
Lesson 3.1 — Forms And Capture
- How to connect your sign-up forms so every lead lands in the right place, tagged.
- The capture setup that feeds segmentation automatically from day one.
- The broken form-to-list handoff that silently loses subscribers.
Lesson 3.2 — Integrations
- How to plug your ESP into your store, CRM and the rest of your stack.
- The integrations worth the effort — and the ones that just add fragility.
- How data should flow between tools so nothing falls through the cracks.
Lesson 3.3 — Tracking And Attribution
- How to set up tracking so you can actually prove what your email marketing earned.
- The tracking parameters most people never configure — and the revenue they can't see because of it.
- How to connect a click in an email to a sale in your reports.
4Module 4 — Building And Automating
Building the broadcasts and the automations that do the selling for you.
Lesson 4.1 — Building Broadcasts
- How to build a clean, on-brand broadcast that renders and sends right every time.
- The pre-send setup that prevents the embarrassing mistakes.
- The building habits that turn a two-hour send into a twenty-minute one.
Lesson 4.2 — Triggers And Automations
- How to build email automations that fire at exactly the right moment, every time.
- The triggers and conditions that make a flow feel almost telepathic.
- The automation logic that quietly runs your marketing while you're asleep.
Lesson 4.3 — The Data That Powers It
- The fields and events your automations actually need to work.
- How to capture the data now that powers the clever sends later.
- Why most automations underperform — it's a data problem, not a copy problem.
5Module 5 — QA And Go-Live
Testing everything, then launching with zero nasty surprises.
Lesson 5.1 — Testing And QA
- The pre-launch checklist that catches the errors before your subscribers do.
- How to test automations properly (most people just cross their fingers).
- The QA routine that means you never send a broken email again.
Lesson 5.2 — Go-Live And Handover
- How to switch everything on cleanly, without a last-minute scramble.
- The handover that lets a client or teammate run it without you.
- The go-live sequence that catches problems before they reach the inbox.
Which Package Is The Email Systems & ESP Setup Course In?
One Of 10 Online Email Marketing Courses
You'll find the Email Systems & ESP Setup course inside these packages — or take it on its own as a single online email marketing course.
Flexible Online Learning & Friendly Dedicated Tutors
Choose between self-paced syllabus study, live weekly group coaching sessions, or intensive coaching with built-in career opportunities.
Online Self-Paced
Learn on your own schedule
Develop industry-leading skills entirely on your own schedule. Enjoy permanent access to expertly written lessons, professional tutor review workflows and pathways to verified certifications from industry-recognised leaders.
- Your chosen course package(s)
- Professional, fun and easy-to-use learning platform
- Student support 7 days a week
- Tutor-marked assessments
- Official certification pathways
Blended Learning
Self-paced + live group coaching
Get the best of both worlds. Learn at your own pace while joining live sessions and workshops to stay on track.
- Lifetime access to help with real work after you qualify
- A free monthly live workshop on broad marketing strategy
- Private community access for peer support
- Voice channel for networking & work sessions
Coaching Intensive
Maximum support, tailored to you
The ultimate accelerated path. Work 1:1 with experienced marketers to plan real campaigns and build the skills agencies and in-house teams hire for.
- 2× live weekly intensive coaching sessions with our founder & expert coaches
- Exclusive access to a premium space for Coaching Intensive members
- Priority access to support, our founder and coaches
- Real-life job opportunities
- Real-life networking opportunities
Choose Your Email Marketing Course Package
Bundle up and save versus buying courses individually. Pick the learning style that suits you — switch below to see each price.
Essentials
The core skills every email marketer needs to start delivering results.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
5 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Elite
Everything in Essentials, plus design, build and AI to level up.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
7 courses included
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Ultimate
Every email course we make — the complete, no-gaps arsenal.
Self-Paced (one-off)
Platform access · tutor support · community · tutor-marked assessments
All 10 courses
- 01. Foundations
- 02. Compliance & Consent
- 03. Deliverability
- 04. Systems & ESP Setup
- 05. List Growth & Lead Capture
- 06. Email Marketing Strategy
- 07. Sequences & Automations
- 08. Design & Build
- 09. Analytics & Optimisation
- 10. AI For Email
Struck-through prices show the equivalent value bought separately — courses at £149 each, plus the live coaching on Blended and Intensive — so every package saves you the same amount on all three tiers. Prices are one-off, per package.
Official Certificate Pathways
Get official certifications and bonus resources from the likes of Google, HubSpot, Anthropic and more to boost your CV and accelerate your career.
How We Build Our Email Marketing Courses
Each academy programme is structured to pack pure actionable utility, combining a practical curriculum, tutor-marked feedback and pathways to verified certifications from industry-recognised leaders.
Spec Content
Professionally written lessons that are easy to understand, fun to learn, and jam-packed with valuable information.
Knowledge Checks
Test your skills after every lesson with exciting & challenging multiple-choice questionnaires.
Official Certifications
Expand your knowledge further with structured pathways to official certifications from industry-recognised leaders like Google, HubSpot, and more.
On-Demand Support
Messaging, community, group Q&As or Coaching Intensive — we look after everyone.
Marked Assessments
Do what we teach, get marked with feedback, and earn a real certificate at the end of it all.
We're Making Education Fun Again
Our Email Systems & ESP Setup Course is built like a game. You jump into one short lesson and soon you're keeping your streak going, unlocking achievements and earning XP while mapping out account structures, cleaning and migrating data and wiring up automations that actually fire. We designed it to keep you coming back for one more lesson, because the faster you finish, the sooner you can walk into any email platform and set it up with total confidence.
Email Systems & ESP Setup Course — Frequently Asked Questions
Quick answers about platforms, prerequisites and how this setup course fits in.
More About Our Online Email Marketing Courses
Does this course teach a specific email platform?
What should I know before starting the ESP course?
How many lessons are there, and how long does it take?
Can I study this course online, in my own time?
How much is the course if I buy it on its own?
Is this course included in a package?
Do I earn a certificate for completing it?
What comes after Email Systems & ESP Setup?
Download The Full Email Marketing Curriculum
Get the complete 159-lesson breakdown across all 10 email marketing courses — every module, every lesson — sent straight to your inbox. Or enquire and we'll help you choose the right email marketing course or package.
